Google Analytics represents a must-have tool for every eCommerce website. For online shops it is highly recommended to implement also the eCommerce tracking module, which is not activated by default in the basic version of Google Analytics.
What will bring this module for you? It will record the online transactions and will link revenues to visitors, content and traffic sources, helping you making decisions related to the marketing campaigns and the website in order to reduce the abandon rate and increase conversions.
Check this short clip to get familiar with the GA …

After the article Best add-ons for osCommerce, we come with another list of useful contributions that will help your osCommerce to save your time, upsell, increase conversion,  generate statistics and improve the design of your pages:

Buy_Two_Module – allows you to bundle 2 products in order to sell more. In the product A page you’ll have a recommendation box to buy product A + product B together at a discounted price. This module shows also how much you save buying the 2 products together than separated, and when you click the …

“By 2011, Enterprise Microblogging Will Be a Standard Feature on 80 Percent of Social Software Platforms” – STAMFORD, Conn., March 26, 2009
In a recent study, Gartner has identified four different ways in which companies are making use of the Twitter:

Direct – The company uses Twitter as a marketing or public relations channel
Indirect – The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Internal – Employees use the platform to communicate about what they are doing, projects they are working on and ideas that …

“Email Marketing Metrics Report” – 2009 from MailerMailer represents a must-read publication for people interested in email marketing.  The 38-page report is filled with charts, tips and data that provides businesses with relevant information to help them adjust their email marketing strategy to cater to their audience’s changing needs. Here are the main findings for this report:

Email marketing open rates by industry and list size

I was searching for a while for this simple question:  How to move an Analytics account from one user to another?”. Google says you can’t, but you can change the Adminstrator(s) of an account…
So, if you want to move the X account from user A to user B, here is what you have to do:

log in as user A and add user B as Administrator on X account (”Users with Access to Profile”).
log in as user B and delete user A from the Administrators list for X account.

Ta-daa, account moved! …

An interesting research study was released recently, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” from comScore, GroupM Search & M8, exploring the impact of social media on search behavior.
According to this report, social media can improve paid search performance for a brand by up to 300%, consumers exposed to both a brand’s influenced social media and paid search spending almost 3 times more time online than the average consumer:

Also, in organic search, consumers searching on brand product terms who have been exposed to a brand’s …

Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
If you want to know more about the traffic from Twitter, who your referrers are and how influential these referrers are, you can now load your own Google Analytics data into Twitalyzer in less than two minutes. Here’s what you have to do:

In Google Analytics, go to “Traffic Sources” then “Referring Sites
In Google Analytics, find the referrer “/twitter.com” and …

The success of osCommerce is secured by a great and active community (3286 new uploaded files to Community Add-On Packages only in 2008) where members help one another out and participate in development issues reflecting upon the current state of the project. Here is a list of the best add-ons (and free, of course!):

Ultimate SEO URLs – This contribution builds on the cName & pName code to give an even more flexible, search engine friendly, and cross server compatible SEO URLs
Easy Populate & Products Attributes – Makes it simple to …