“By 2011, Enterprise Microblogging Will Be a Standard Feature on 80 Percent of Social Software Platforms” – STAMFORD, Conn., March 26, 2009

In a recent study, Gartner has identified four different ways in which companies are making use of the Twitter:

1. Direct – The company uses Twitter as a marketing or public relations channel
2. Indirect – The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
3. Internal – Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them
4. Inbound signaling – Twitter streams provide a rich source of information about what customers, competitors and others are saying about a company

Now, you understand WHY you should use Twitter for your business  – BizTwitting, but you don’t know HOW and WHAT to tweet. Here are some ideas:

What to tweet:

• Sales/Marketing stuff:

- time-limited sales
- coupon codes
- specials
- contests
- event sign-up

• Company Info:

- product pictures (www.twitpic.com)
- staff
- customer support
- customer/client news
- product tips
- press mentions

• General Info:

- industry news
- re-tweets
- questions
- help requests/suggestions
- personal info

Who to follow – strategic following:

- customer/clients
- staff
- colleagues in the field
- vendors
- relevant journalists
- social influencers for your field
- competitors

How to get followers:

- include Twitter url everywhere
- write about your Twitter feed
- add linked Twitter badges to your site
- list yourself in Twitter directories (e.g. www.twellow.com)
- run contests

For a complete guide of what does Twitter do for business, check this link.

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