eCommerce tracking with Google Analytics
Google Analytics represents a must-have tool for every eCommerce website. For online shops it is highly recommended to implement also the eCommerce tracking module, which is not activated by default in the basic version of Google Analytics.
What will bring this module for you? It will record the online transactions and will link revenues to visitors, content and traffic sources, helping you making decisions related to the marketing campaigns and the website in order to reduce the abandon rate and increase conversions.
Check this short clip to get familiar with the GA eCommerce tracking system:
It looks really nice, right? Now, how to get this? You can find here a complete installation & setup tutorial, or, if you are using osCommerce, you can find here an add-on that will do all the hard work for you.
Now, you can easily identify the most profitable campaigns, keywords, channels, you can improve ROI on your website and keyword bidding. Here is a video that will show you how to identify high spenders with GA:
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