Google announced yesterday that it has finished combining DoubleClick’s DART system with its own Ad Manager product into one entity now known as DoubleClick for Publishers.

As a result, Google is offering two versions of its new product: one for large online publishers that takes most advantage of existing DART architecture and DFP Small Business, which is a more basic, free option for smaller publishers.

Over the next few weeks, they will upgrade all Google Ad Manager accounts to DFP Small Business automatically:

“This is the next generation of Google Ad Manager, bringing many requested features such as a new web services API, an improved user interface, and new reporting capabilities. We will be upgrading all Google Ad Manager accounts to DFP Small Business automatically. Ad Manager users will see the new DFP Small Business name and logo within the product and related resources upon completion of the upgrade. Usernames, passwords, ad delivery data and account data will be unaffected by this change. New customers signing up for Google Ad Manager today will automatically be upgraded on the same schedule as current Ad Manager publishers.”

Useful links:
- new DFP Small Business website
- videos demonstrating the changes
- DFP Small Business webinars

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