Top 10 Customers Expectations from an Online Store
Is your website driving sales or driving them away? New findings in Oneupweb’s latest white paper, Revolutionizing Website Design: The New Rules Of Usability, reveal the new standards in website form and function and show how they directly affect sales.
“Website functionality is comprised of many complex variables,” says Oneupweb Founder and CEO, Lisa Wehr. “And we’ve managed to break down the chaos by uncovering the significant relationship between visual aesthetics, usability and sales.”
And, Oneupweb has uncovered more than the relationship between these three success factors – they’ve distilled the instrumental formula for building websites that balance them to deliver maximum return. To get that formula, Oneupweb evaluated 100 websites spanning four different industries: e-commerce, higher education, travel & hospitality, and business-to-business.
According to this research, here are the top 10 consumer expectations that influence purchase decisions:
You can download the full report free here.
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