Like all business owners, ecommerce merchants spend the majority of their time striving to outperform the other sellers in their niche. Today, success in ecommerce is driven not just by determination, but by diversification. Merchants must learn to embrace an omnichannel sales strategy if they want to stay on top. Modern consumers approach online shopping in different ways – to reach them all means having fingers in lots of pies. As an ecommerce entrepreneur, how can you make the important transition from single channel salesmen to multichannel mogul?