Everyone with a website knows that, things can sometimes go wrong. Sometimes it is with the code, the server or the network. And if we are talking about an eCommerce website, let’s say an online shop, any downtime means money. Money you lost.
Fortunately, there are services to alert you when there is a problem with your website. And you can quickly react or check with the tech support in order to minimize the downtime. And the loss.
One of this services is Uptime Robot. First of all, it’s totally free! Very …

ChannelAdvisor released the second part of the bi-annual study related to consumer buying behavior. Maybe the most important finding for online retailers is that consumers are researching more and spending less. While people are spending a higher percentage of their online time to research products and prices, consumers reporting to spend $0-$20 on online purchases monthly increased by 11 percent (vs Q1 2009) and spenders of over $76 per month decreased by 9 percent.
Another interesting finding is that consumers don’t really realize where they buy, 17 percent believed they had …

“By 2011, Enterprise Microblogging Will Be a Standard Feature on 80 Percent of Social Software Platforms” – STAMFORD, Conn., March 26, 2009
In a recent study, Gartner has identified four different ways in which companies are making use of the Twitter:

Direct – The company uses Twitter as a marketing or public relations channel
Indirect – The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Internal – Employees use the platform to communicate about what they are doing, projects they are working on and ideas that …

“Email Marketing Metrics Report” – 2009 from MailerMailer represents a must-read publication for people interested in email marketing.  The 38-page report is filled with charts, tips and data that provides businesses with relevant information to help them adjust their email marketing strategy to cater to their audience’s changing needs. Here are the main findings for this report:

Email marketing open rates by industry and list size

An interesting research study was released recently, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” from comScore, GroupM Search & M8, exploring the impact of social media on search behavior.
According to this report, social media can improve paid search performance for a brand by up to 300%, consumers exposed to both a brand’s influenced social media and paid search spending almost 3 times more time online than the average consumer:

Also, in organic search, consumers searching on brand product terms who have been exposed to a brand’s …