Running a successful ecommerce store takes a lot of work. There are many challenges to overcome, and a low conversion rate is one of the most important issues you should tackle to improve the performance of your store.

Lots of myths and misconceptions circulate about SEO. People are afraid of attracting search engine penalties to their websites or ecommerce stores, and many people simply can’t tell good SEO from bad. It’s about time people started being more clued up about SEO, and that we embedded SEO within a wider context of online ethics. Here’s what you need to know about the 50 shades of SEO…

According to Emarketer, global ecommerce sales have reached close to $2 trillion and will continue to rise to $4 trillion within 2020. These are impressive numbers for ecommerce business owners, and you will want to make your mark in this race. But this is not going to be a walk in the park.

Imagine – you’ve got your new shop all stocked up and ready to go, a faint whiff of fresh paint and excitement lingering in the air. On opening day, you cut the big red ribbon, all excited… but no one comes.  No customers, no excitement, nothing. That’s what happens to an ecommerce store without SEO. Nobody comes. Don’t be that empty shop; maximise your on-page SEO to get traffic from day one.  And this isn’t just advice for ecommerce newbies, all ecommerce managers should review their onpage SEO at frequent intervals.