Imagine – you’ve got your new shop all stocked up and ready to go, a faint whiff of fresh paint and excitement lingering in the air. On opening day, you cut the big red ribbon, all excited… but no one comes.  No customers, no excitement, nothing. That’s what happens to an ecommerce store without SEO. Nobody comes. Don’t be that empty shop; maximise your on-page SEO to get traffic from day one.  And this isn’t just advice for ecommerce newbies, all ecommerce managers should review their onpage SEO at frequent intervals.