An interesting research study was released recently, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” from comScore, GroupM Search & M8, exploring the impact of social media on search behavior.
According to this report, social media can improve paid search performance for a brand by up to 300%, consumers exposed to both a brand’s influenced social media and paid search spending almost 3 times more time online than the average consumer:

Also, in organic search, consumers searching on brand product terms who have been exposed to a brand’s …

Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
If you want to know more about the traffic from Twitter, who your referrers are and how influential these referrers are, you can now load your own Google Analytics data into Twitalyzer in less than two minutes. Here’s what you have to do:

In Google Analytics, go to “Traffic Sources” then “Referring Sites
In Google Analytics, find the referrer “/twitter.com” and …