Email was the No.1 tactic that marketers targeted for increases in the run-up to the 2009 holiday season, followed by SEM & SEO, online banners and coupons. Also, according to MarketingSherpa, emails to house lists or rented lists generates approximately 10 to 20%  of website visitors to eCommerce sites.
“Email marketing remains the underfunded, underappreciated bulwark of online marketing.  Although it routinely gets good reviews from all types of online marketers, email is less likely than other tactics to get its own line in the budget, or to be routinely upgraded …

Google released a guide on five tools that could help you converting clicks into profits. Tools covered in this guide are:

Google Insight for Search
AdWords Conversion Tracking
Conversion Optimizer
Google Analytics
Website Optimizer

You get 25 useful pages that will help you increase your online profits by tracking results and driving competitive improvements. Full guide (14 languages available) can be downloaded from here.

“Our customers are telling us that they are facing a tough year and are cautious, particularly for borrowing, but that their appetite for searching on line for the best deals is stronger than ever before.” Peter Plumb, moneysupermarket.com
Seems to be a new trend in eCommerce, which suggest that showing the prices for a competing site is something that consumers want and that can be beneficial for etailers. People will check anyway for prices on different websites, so why not saving their time and keeping them on our website by showing …

Everyone with a website knows that, things can sometimes go wrong. Sometimes it is with the code, the server or the network. And if we are talking about an eCommerce website, let’s say an online shop, any downtime means money. Money you lost.
Fortunately, there are services to alert you when there is a problem with your website. And you can quickly react or check with the tech support in order to minimize the downtime. And the loss.
One of this services is Uptime Robot. First of all, it’s totally free! Very …

Google announced yesterday that it has finished combining DoubleClick’s DART system with its own Ad Manager product into one entity now known as DoubleClick for Publishers.
As a result, Google is offering two versions of its new product: one for large online publishers that takes most advantage of existing DART architecture and DFP Small Business, which is a more basic, free option for smaller publishers.
Over the next few weeks, they will upgrade all Google Ad Manager accounts to DFP Small Business automatically:
“This is the next generation of Google Ad Manager, bringing …