comScore released an interesting global report providing an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. Here are some of the key findings:
Social networking is central to women’s Internet experience. Regardless of how much you believe that women are primarily communicators, networkers and facilitators, it’s clear they are embracing social networking …

An interesting research study was released recently, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” from comScore, GroupM Search & M8, exploring the impact of social media on search behavior.
According to this report, social media can improve paid search performance for a brand by up to 300%, consumers exposed to both a brand’s influenced social media and paid search spending almost 3 times more time online than the average consumer:

Also, in organic search, consumers searching on brand product terms who have been exposed to a brand’s …