ChannelAdvisor released the second part of the bi-annual study related to consumer buying behavior. Maybe the most important finding for online retailers is that consumers are researching more and spending less. While people are spending a higher percentage of their online time to research products and prices, consumers reporting to spend $0-$20 on online purchases monthly increased by 11 percent (vs Q1 2009) and spenders of over $76 per month decreased by 9 percent.
Another interesting finding is that consumers don’t really realize where they buy, 17 percent believed they had …