Google announced yesterday that it has finished combining DoubleClick’s DART system with its own Ad Manager product into one entity now known as DoubleClick for Publishers.
As a result, Google is offering two versions of its new product: one for large online publishers that takes most advantage of existing DART architecture and DFP Small Business, which is a more basic, free option for smaller publishers.
Over the next few weeks, they will upgrade all Google Ad Manager accounts to DFP Small Business automatically:
“This is the next generation of Google Ad Manager, bringing …