Modern users are pretty demanding. With that said, modern businesses need to catch up with current trends in order to support the needs of their users. This is a total no-brainer and is super simple to understand, mind-bogglingly there are still so many businesses that haven’t quite caught on.

There are tons of reasons. We could list them out here, but I think it’s better to illustrate all of them with this handy picture.

When it comes to sustainability and growth in the e-commerce market, you can never stop trying to improve and come up with new and exciting ways to not only engage with your customers and reach new ones, but also to cut the curb as efficiently as possible in order to stay ahead of the game.

But success and uniqueness doesn’t come easy, or necessarily cheap, and if you really want to get ahead in the e-commerce game, there are several key guiding points you will have to follow and implement.

Lots of myths and misconceptions circulate about SEO. People are afraid of attracting search engine penalties to their websites or ecommerce stores, and many people simply can’t tell good SEO from bad. It’s about time people started being more clued up about SEO, and that we embedded SEO within a wider context of online ethics. Here’s what you need to know about the 50 shades of SEO…

The old sales maxim goes that people buy with their feelings, using logic to justify a purchase later. Now that might not be true for every single customer, but most people will be open to emotional persuasion when shopping in your store. Here is how to maximise emotions in ecommerce to get people to buy more.