Internal site search is when a visitor of your website is using the search box on your website to find information. Tracking this information is very useful because every time your visitors are searching for something, they literally tell you in their words what they are looking for. You can see their initial searches, the refined searches when they didn’t find what they were expecting and which pages they searched from.
Google Analytics is offering this feature and all you have to do is to activate it. Here is how to …

If you are using (and you should!) a service to track visitors to your website, it is very important to exclude your own visits from the statistics, in order to keep the relevant data.  Google Analytics offers the option to stop tracking visits from a distinct IP. If your connection has static IP, this option will work very well. But if you have a dinamic IP, you need a different approach.
The idea is to set a cookie on our browser and then use Analytics’ filter to ignore visits from all …

Google Analytics represents a must-have tool for every eCommerce website. For online shops it is highly recommended to implement also the eCommerce tracking module, which is not activated by default in the basic version of Google Analytics.
What will bring this module for you? It will record the online transactions and will link revenues to visitors, content and traffic sources, helping you making decisions related to the marketing campaigns and the website in order to reduce the abandon rate and increase conversions.
Check this short clip to get familiar with the GA …

I was searching for a while for this simple question:  How to move an Analytics account from one user to another?”. Google says you can’t, but you can change the Adminstrator(s) of an account…
So, if you want to move the X account from user A to user B, here is what you have to do:

log in as user A and add user B as Administrator on X account (”Users with Access to Profile”).
log in as user B and delete user A from the Administrators list for X account.

Ta-daa, account moved! …

Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
If you want to know more about the traffic from Twitter, who your referrers are and how influential these referrers are, you can now load your own Google Analytics data into Twitalyzer in less than two minutes. Here’s what you have to do:

In Google Analytics, go to “Traffic Sources” then “Referring Sites
In Google Analytics, find the referrer “/twitter.com” and …