Is your website driving sales or driving them away? New findings in Oneupweb’s latest white paper, Revolutionizing Website Design: The New Rules Of Usability, reveal the new standards in website form and function and show how they directly affect sales.
“Website functionality is comprised of many complex variables,” says Oneupweb Founder and CEO, Lisa Wehr. “And we’ve managed to break down the chaos by uncovering the significant relationship between visual aesthetics, usability and sales.”
And, Oneupweb has uncovered more than the relationship between these three success factors – they’ve distilled the instrumental …

Google released a guide on five tools that could help you converting clicks into profits. Tools covered in this guide are:

Google Insight for Search
AdWords Conversion Tracking
Conversion Optimizer
Google Analytics
Website Optimizer

You get 25 useful pages that will help you increase your online profits by tracking results and driving competitive improvements. Full guide (14 languages available) can be downloaded from here.

ChannelAdvisor released the second part of the bi-annual study related to consumer buying behavior. Maybe the most important finding for online retailers is that consumers are researching more and spending less. While people are spending a higher percentage of their online time to research products and prices, consumers reporting to spend $0-$20 on online purchases monthly increased by 11 percent (vs Q1 2009) and spenders of over $76 per month decreased by 9 percent.
Another interesting finding is that consumers don’t really realize where they buy, 17 percent believed they had …

After the article Best add-ons for osCommerce, we come with another list of useful contributions that will help your osCommerce to save your time, upsell, increase conversion,  generate statistics and improve the design of your pages:

Buy_Two_Module – allows you to bundle 2 products in order to sell more. In the product A page you’ll have a recommendation box to buy product A + product B together at a discounted price. This module shows also how much you save buying the 2 products together than separated, and when you click the …

“Email Marketing Metrics Report” – 2009 from MailerMailer represents a must-read publication for people interested in email marketing.  The 38-page report is filled with charts, tips and data that provides businesses with relevant information to help them adjust their email marketing strategy to cater to their audience’s changing needs. Here are the main findings for this report:

Email marketing open rates by industry and list size

An interesting research study was released recently, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption” from comScore, GroupM Search & M8, exploring the impact of social media on search behavior.
According to this report, social media can improve paid search performance for a brand by up to 300%, consumers exposed to both a brand’s influenced social media and paid search spending almost 3 times more time online than the average consumer:

Also, in organic search, consumers searching on brand product terms who have been exposed to a brand’s …