“By 2011, Enterprise Microblogging Will Be a Standard Feature on 80 Percent of Social Software Platforms” – STAMFORD, Conn., March 26, 2009
In a recent study, Gartner has identified four different ways in which companies are making use of the Twitter:

Direct – The company uses Twitter as a marketing or public relations channel
Indirect – The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Internal – Employees use the platform to communicate about what they are doing, projects they are working on and ideas that …