12 Best Affiliate Marketing Software to Increase Sales (2024)

Affiliate marketing is a great way to increase the reach of your brand and to have it seen by people who may not normally see it. The best affiliate marketing software allows you to manage all your affiliates from one place, is easy to use, and offers automated payouts to affiliates. 

Best Affiliate Marketing Software

1. Impact

Best For 

Impact is the  best software for affiliate marketing for enterprise-level brands. With Impact, you can easily discover and recruit from their database of nearly a million partners to find a partner that’s the right fit for you. 

Impact analyzes your affiliate marketing program using machine learning to recommend new partners to suit your business. This automation makes it easier for you to find partners to work with, saving you time spent on manual tasks. There’s also a dashboard you can customize for all the necessary info at the touch of a button. 

Pricing 

To get a demo and find out more about the affiliate program software’s pricing, you have to get in touch directly with their team. There’s no free plan, which isn’t ideal for smaller businesses, which might make Impact more suitable for larger companies, as shown by the fact that Impact is used by some of the world’s biggest brands. 

What We Liked 

• You can filter by micro, macro, region, category, competitors, and more to find your most suited partners.
• Impact allows you to craft your online commission structure.
• The dashboard is personalized and offers an excellent user interface so you can keep an eye on your campaigns. 
• The conversion report section is detailed. 
• Advertisers can manually approve or reject new publishers. 

What Can Be Improved 

• The affiliation platform pricing could be more transparent and displayed prominently on the site. 
• API implementation is quite complex, especially for beginners or people with limited development experience. 
• The user interface could be easier to use.

2. Refersion

Best For 

Refersion is the best affiliate marketing platform for Amazon Marketplace and Shopify-powered DTC channels. It also integrates with WooCommerce, BigCommerce, and Shopify Plus. 

Refersion allows you to take control of the end-to-end solution, from recruiting and managing your brand ambassadors to tracking results. You can easily onboard unlimited affiliates and manage their performance with built-in reporting for campaigns across all your programs. 

Refersion also takes care of automated payments, so you can pay commissions without having to lift a finger. 

Pricing 

There’s a 14-day free trial, so you can try the affiliate marketing tracking software before choosing whether or not to commit. The paid plans start at $99 per month, after which you have to get in touch directly with sales for a plan with unlimited monthly conversions. This pricing is expensive but good value considering the wealth of features.

What We Liked 

• Refersion is one of the best affiliate platforms for managing everything from one handy dashboard. 
• You’re able to build a network of high-quality affiliates from Refersion’s 3.6M affiliates. 
• Refersion allows you to create custom campaigns, automate product feed data, and track key performance metrics.
• You can choose from tiered commission structures or flat-fee and bonus rewards. 
• The platform allows you to leverage affiliate for SEO backlinks, which increases traffic to your site. 

What Can Be Improved 

• The reporting functionality is limited and could be more detailed. 
• It’s not easy to organize your influencers and affiliates by performance. 
• Users report occasional slow responses from the Refersion support team. 

3. Partnerstack

Best For 

Partnerstack is the best platform for affiliate marketing for B2B SaaS companies. Partnerstack makes it easy to run any type of partnership platform, such as affiliate partners, referral partners, and reseller partners. 

Partnerstack takes care of every stage of your affiliate marketing program, including allowing you to recruit partners that are actively looking to work with our businesses. You can create a custom onboarding process for each type of partner that you work with. You can then follow the progress of every partner-sourced lead. 

Pricing 

The affiliate software offers custom pricing depending on your individual business needs. To get pricing, you have to fill out a form with company details such as the number of employees and company type. There’s currently no free plan, so the platform is better suited to companies that are already established and have a generous budget.  

What We Liked 

• Partnerstack calculates what you owe your partners and sorts the payment on your behalf. 
• Both you and your partners get access to reporting for optimization. 
• Most Partnerstack customers see a 149% growth in revenue. 
• It takes less than 50 days for the average Partnerstack customer to launch a new partner program. 
• The reporting covers revenue, rewards paid, lifecycle stages, and more. 

What Can Be Improved 

• The platform isn’t as intuitive and easy to use as some similar platforms. 
• The pricing could be more transparent and displayed on the site. 
• The platform could be more mobile-friendly. 

4. Post Affiliate Pro

Best For 

Post Affiliate Pro is suitable for businesses of all sizes that want to manage and track multiple affiliate programs. Post Affiliate Pro is an excellent affiliate program management software featuring a variety of automation. 

You can add bonuses automatically when certain goals are reached and send automated reports to affiliates. Marketing departments can automate repetitive tasks to reduce manual workload. The more aspects of your affiliate marketing program are automated, the less work you’ll have to do manually and the more time you’ll have to do other tasks. 

Pricing 

There’s a 14-day free trial, but no permanent free plan. The pricing plans start at $129 per month, which is relatively expensive. The second pricing plan up is $249 per month, with the Network plan costing $599 per month. Because of the relatively high cost of the platform, it’s more suited to established businesses with a larger budget. 

What We Liked 

• Post Affiliate Pro allows you to track your affiliate programs and reward those that are making you money. 
• The platform says that customers experience an increase in sales of 27%. 
• There’s free 24/7 customer support. 
• There are more than 170 ready-made integrations. 
• The platform is on cloud software, so it’s easily updated and you don’t have to download anything. 

What Can Be Improved 

• Some features are improved by PHP knowledge, so not ideal for beginners with no coding experience. 
• There could be more detailed guides to onboard new customers.
• Loading times could be improved. 

5. UpPromote

Best For 

UpPromote is suitable for all types of businesses. You can create your own affiliate offer to attract potential affiliates and even invite them to your team to become brand ambassadors. Once you’ve built your team of affiliates, you can help them access promotion resources and control how the affiliate refers your brand to consumers. 

You can bring every aspect of your campaign into your branding, to keep your brand identity consistent. This is one of the best affiliate management software programs for personalizing the affiliate experience. 

Pricing 

One of the best things about UpPromote is the excellent value for money. There’s a free plan, making this platform perfect for small businesses and start-ups. The cheapest paid plan is $21.99 and the second one up is $69.99. UpPromote is one of the cheapest options on the market. 

What We Liked

• The pricing is much more affordable than other, similar plans. 
• Users report quick responses from the customer support team. 
• UpPromote covers all stages of the affiliate marketing program from recruitment to management. 
• Payouts are simple and straightforward. 
• You can set up multiple affiliate programs for different tiers.

What Can Be Improved 

• The affiliate marketplace needs some improvements. 
• The user interface could be easier to use with more onboarding features. 
• The email feature is relatively limited and could offer more in-depth features. 

6. Affise

Best For 

Affise is one of the best affiliate program software for businesses of any size, but it can be especially effective for businesses looking to just get started with affiliate management software. Bear in mind that the pricing means you’ll have to have a considerable budget. 

There are different aspects to Affise, including Affise Performance and Affise Reach. Affise Reach allows you to find new partners and establish profit-making relationships that can contribute to your online store’s success. 

Affise Performance allows you to track, manage, and scale your partnerships. Being able to oversee your partnerships in one handy dashboard is useful for controlling your partnerships and related income generations. 

Pricing 

All of Affise’s cool features and its all-in-one dashboard comes at an incredibly high cost, which starts at $500 per month. This price is particularly expensive for an affiliate management system, especially since other platforms with similar functionality cost significantly less. There’s currently no free plan available for businesses with a small budget. 

What We Liked 

• You get a dedicated onboarding manager to help you get to know the platform. 
• You get access to customizable statistics to make it easier to analyze your success. 
• There are handy fraud prevention features to keep you safe. 
• The automation features save you time and reduce manual workload. 
• The reporting feature allows you to visualize data in a way that makes sense to you. 

What Can Be Improved 

• The platform could be more affordable and offer a cheaper pricing plan for small businesses. 
• Users report occasional glitches and errors. 
• There are not enough filtering rules for offers for a more granular approach. 

7. Trackdesk

Best For 

Trackdesk is a top affiliate marketing platform for online store owners because there are specific features for eCommerce, such as promo codes for affiliate partners. 

Trackdesk makes communication between you and your affiliates easy, with the ability to stay in touch easily using the Trackdesk dashboard. The dashboard contains all the information you’d need to know in one place, including robust analytics and your affiliate program’s progress. 

You can also customize commissions based on tiers, which helps you differentiate your best-performing affiliates. 

Pricing 

There’s a free 14-day trial which doesn’t require a credit card – perfect if you want to try before you buy. After that, the pricing plans start at $149 per month for a monthly subscription that includes 10 million monthly tracking requests. The most expensive plan – the Enterprise plan – requires a direct custom quote from the sales team. 

What We Liked 

• You get access to real-time reporting to help you understand more about your affiliates. 
• There are unlimited team members with every plan. 
• The 14-day free trial doesn’t require a credit card so there’s no commitment. Plus, the free trial gives access to every tool and feature. 
• The analytics and reporting features are comprehensive. 
• The affiliate marketing system supports multi-currency billing and payouts. 

What Can Be Improved

• There could be a permanently free plan, not just a free trial. 
• Multi-language support is currently very limited. 
• There’s not yet a mobile app that would improve the user experience across all devices.

8. Grovia

Best For 

Grovia is the best affiliation platform for companies focusing on the recruitment aspect of partnerships. If you’re brand new to affiliate marketing and want a platform to help you find affiliates to suit your business, Grovia is ideal.

You can discover the partners that attract customers with high purchase intent and discover which partners are currently promoting your competition. This competitor research gives you an insight into what others are doing and gives you the opportunity to differentiate your business from theirs. 

Pricing 

Grovia’s prices aren’t listed on the website, so it’s difficult for users to establish how cheap or expensive the platform is. You can get started for free, however, all you have to do is sign up for an account. Bear in mind that this platform is mostly for recruitment than management, so if you’re looking for the best affiliate software to manage your affiliates, that will likely incur an extra cost. 

What We Liked 

• You can find out what your target audience is looking for with granular search terms. 
• You can use the platform for in-depth competitor research. 
• Grovia allows you to build your partner prospect database. 
• The website is full of handy resources such as a blog, learning center, and eBooks. 
• Grovia prioritizes partners that attract customers with high purchase intent, increasing your conversion rate. 

What Can Be Improved 

• The platform could include more management tools as well as recruitment. 
• Details about pricing plans (or whether the platform is free) could be more transparent on the site. 
• Grovia could have better integrations. 

9. Voluum

Best For 

Voluum is an affiliate software program that doubles up as an ad tracker to optimize all your campaigns, so it’s perfect for businesses that are prioritizing increasing their general marketing offerings, no matter their size. 

Integrated with more than 70 ad platforms, Voluum allows for easy mobile and desktop ad tracking all in one place, making it easier than ever to audit the success of your marketing strategy. 

You can easily monitor affiliate marketing program metrics such as visits, clicks, costs and profits, to see where you need to improve. 

Pricing 

Voluum is a very expensive platform, so it’s not suitable for businesses that are just starting out and have a very limited budget. 

The cheapest pricing plan costs $499 per month, and the most expensive costs $1999 per month. There’s cheaper, similar software currently available on the market. 

What We Liked 

• There’s custom conversion tracking, so you can monitor your success in a way that makes sense to you. 
• You can track ad impressions for a detailed approach. 
• There’s multicurrency support so you can work with affiliates from around the globe. 
• The reporting works in real-time for up-to-date data. 
• A/B split testing lets you know which landing page performs best. 

What Can Be Improved 

• The pricing could be more affordable for smaller, newer businesses. 
• There could be more optimization tools considering how much you pay for the software. 
• The guides on how to use the platform could be more comprehensive.
  

10. TUNE

Best For 

The affiliate tracking software, TUNE, is perfect for established businesses looking to grow further with an affiliate marketing program. You can track every aspect of your affiliate program from start to finish on a single platform which integrates with any mobile network. 

The affiliate management software is perfect for automating workflows across your campaign, including payment. The more automated your workload is, the more time you’ll have to work on marketing and growing your business in other ways. 

There are also no hidden costs and commissions; what you see on the pricing plan is what you’ll pay. 

Pricing 

TUNE doesn’t list pricing on the website for potential users to see. Instead, users must submit information about their particular business to receive custom pricing from the sales team. While this underlines a personal approach that TUNE takes to its customers, it makes it unclear whether TUNE is one of the more affordable or more expensive options. 

What We Liked 

• The report-building feature is in-depth and easy to use. 
• The team makes improvements to the platform regularly. 
• TUNE has a fraud prevention system that helps to keep your business safe. 
• Every feature is designed to maximize ROI. 
• The ability to automate workflows is perfect for businesses looking to reduce the time spent on manual tasks. 

What Can Be Improved 

• The pricing plans could be more transparent for interested potential users. 
• The platform can be a steep learning curve, especially for beginners. 
• The platform lacks simplified documentation of payout history. 

11. Everflow

Best For 

Everflow is an affiliate tracking program for businesses wanting to take their existing affiliate program to the next level or grow a new one completely from scratch. It’s suitable for businesses of all sizes. 

One of the best features of Everflow is the onboarding and ongoing support from Everflow’s expert team. Plus, you can simplify and automate tedious processes, helping you to get more done outside of your affiliating marketing program, too. Everflow also gives you the ability to track almost everything to get a detailed overview of how your affiliate program is doing. 

Pricing 

Everflow’s pricing isn’t displayed transparently on the site. Instead, budding users have to book a demo with the team directly to them receive pricing that’s tailored to their usage case. There’s no free trial or permanently free plan advertised on the website, meaning this software for affiliate marketing might not be best suited to businesses with a limited budget. 

What We Liked 

• The invoicing is made easy. 
• There’s fraud prevention to help keep your business safe. 
• The user interface is easy to navigate. 
• There are very few errors or technical glitches, making it a reliable solution. 
• The customer support is fast and reliable if you ever do have an issue and need help. 

What Can Be Improved 

• The app has a bit of a learning curve for new users and less tech-savvy users. 
• Some of the reports generated can be difficult to understand. 
• The functionality could be more customizable. 

12. Tapfiliate

Best For 

Tapfiliate is the perfect affiliate marketing platform for beginners, especially given its affordable pricing. Tapfiliate has all the tools you need to manage your affiliate marketing program from one place, so you won’t need multiple complicated tools or solutions. 

Tapfiliate makes it easy for you to grow your business using affiliates by allowing for branded affiliate links and referral links as well as shareable social media posts. You can even write personalized emails in your own voice and white-label affiliate pages to match your brand and domain perfectly. 

Pricing 

There’s a 14-day free trial, after which the pricing plans are more affordable than many of the affiliate marketing software competitors. The Starter plan starts at $59 per month, followed by the Essential plan which sets users back $89 per month. You can also save up to 17% if you choose to be billed annually instead of monthly. 

What We Liked 

• Customer support is usually fast, reliable, and friendly. 
• The tracking tends to be accurate. 
• You can have more than one group of affiliates on your system. 
• It’s easy to customize aspects of the platform, even with limited development experience. 
• There are helpful resources on the site if you have developers in your team. 

What Can Be Improved 

• There’s a slight learning curve involved for people who are new to the process. 
• It would be great if the platform had a feature for sending out affiliate newsletters. 
• Changes in the API can occasionally cause glitches. 

FAQ

What is an affiliate marketing program?

An affiliate marketing program is a performance-based strategy where affiliates promote products/services for a commission on resulting sales. Affiliate marketing programs can sometimes include influencer marketing aspects.

What are the best affiliate software platforms?

Top affiliate marketing platforms include Impact, Refersion, Partnerstack, and Post Affiliate Pro. Key features include influencer marketing support, learn and income access tools, and proper analytics.

What are the best free affiliate software platforms?

The best free affiliate platforms include Rewardful, UpPromote, and Refersion. All of them have a free affiliate tier, which is limited to management affiliate options.

Does affiliate marketing still work in 2023?

Yes, affiliate and influencer marketing work well today.

How much does affiliate tracking software cost?

The cost of an affiliate program can vary a lot depending on the rating and type. For most programs, the monthly pricing ranges between $50 to $250. And if you need influencer marketing specific tools, the prices may rise a bit more.

What is the success rate of affiliate marketing?

The average affiliate conversion rate is usually around 1-3%, which differs a lot depending on the industry and if influencer marketing is included.

What is the best affiliate marketing platform for software products?

The best affiliate marketing software for software products is Partnerstack.

Is a typical affiliate program profitable?

Yes, affiliate marketing is profitable for experienced marketers who can build an audience and promote products that align with their needs and interests.

How many affiliates do you need for an affiliate marketing program to work?

This depends on your industry, goals, and the product you are developing an affiliate program for. We suggest aiming for at least 500.

How do I create my own affiliate link?

The easiest way is to join an affiliate platform like Impact and create an affiliate link from there.

Are affiliate links paid?

No, the standard affiliate structure works per sale. Meaning the affiliate gets paid only when a successful sale is referred.