• Home  / 
  • Author's archive:
About the author

EcommerceTips

Patrick Foster, ecommerce coach & entrepreneur.

How Ecommerce Sites Need to Handle Mobile Traffic

a few months ago

People use their phones for a lot of things, but most of the time they reach for them with a purpose in mind. Maybe that’s as simple as alleviating boredom, but more often they reach for their phones because they need to solve a problem. Those sudden flurries of need are what Google is calling “micro moments”. We’ve written about Google’s Micro Moments before, and their impact on buying habits.

Read more >
Share

Why is Responsive Design for Mobile So Important?

Responsive design for mobile isn’t just about championing good web design for a better mobile experience – it’s about creating a better brand experience. Responsive design affects your SEO, your customer retention levels, your brand reputation, and your business health. Here are the main reasons why responsive design (or a good mobile website) are so important for your business.

Read more >
Share

How to Use Video Marketing for Small Business

The use of videos for marketing a brand is a rapidly growing technique that many small businesses are getting involved in. With minimal cost and effort, you can produce some really effective and entertaining clips that will instantly grab your viewer’s attention and make them want to learn more about you and what you can do for them.

Read more >
Share

Employee Value Proposition & Why It Matters To Your Internal Comms Strategy

At far too many workplaces, employee engagement is sorely lacking. Instead of focusing on what employees really need to be effective at their jobs, for many employers, assessing ‘engagement’ becomes a habit that fosters fear, blame and pointless form-filling. Not only do these negative vibes impact your workforce – they also circle round and impact the effectiveness of your business as a whole. So what to do?

Read more >
Share
Page 3 of 9