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Eight Improvements Your Business Should Consider for Your Ecommerce Site

With so many competing companies, capturing the attention of online shoppers is no easy task. From the moment a customer lands on your ecommerce site, you must grab their interest and keep them engaged, or you risk losing them to one of the thousands of other places where they can spend their money.

There are approximately 1.92 billion digital buyers worldwide, with the number expected to increase to 2.14 billion by 2021. The world of online shopping will continue growing, but your site will only be successful if it’s user-friendly.

Focusing on a few distinct elements of an ecommerce site helps to improve your conversion rate and keeps customers coming back for future purchases. Here are eight improvements you should make to your site today to help catch and keep customers!

1. Improve Page Load Speeds

In a study of more than 150,000 random websites, 82 percent of sites had issues that impacted their overall performance. Around 43 percent of the problematic sites had slow page load speeds. People are impatient, and they expect a website to load in milliseconds.

Speed up your site by investing in better servers and reducing the load on the page. Avoid JavaScript and optimize images. Cut any clutter on your page and make sure it’s responsive to mobile devices. Small changes can improve your load times and keep people from bouncing to another website.

Crossrope uses caches, fast servers, and optimized images to load its ecommerce site at lightning speed. Upon your first visit, you’ll wait mere milliseconds for the entire site to load, and subsequent visits will be instantaneous. The mobile site loads the text before the images, allowing for delays in mobile connectivity while still presenting necessary information while the user waits.

2. Create a Style Guide

Have you ever visited a site that seemed as though a team of strangers pieced it together? Over time, with different people working on your pages, your website can become a mashup of different styles. A style guide works at creating a consistent look and feel for your site.

Your style guide should address topics such as:

  • Your brand’s color palette
  • The tone of the site funny, serious, youthful, etc.
  • What fonts and font sizes to use
  • The layout for various types of pages
  • Language and image standards for example, all images are under 100 kb and 600 pixels wide

3. Animate Your Site

Video comprises about 80 percent of global Internet traffic, and slightly more in the United States, at 85 percent. Adding video animations of your products shows users different possibilities, such as how to put a product together or the object from different angles. It adds an element of entertainment to any site and engages visitors.

One Point Partitions uses an animated video to show the way its partitions come together and how easy installation is. One Point Partitions shows each phase of the installation, including where screws get placed for stability. Any customer wondering if they can install the partitions themselves receives an immediate answer to their question.

4. Optimize for Mobile

More and more people use websites via their smartphones, so if your site isn’t mobile responsive you’re missing out on a large segment of your browsing audience. Think through the types of things that annoy mobile users and adapt your design accordingly. Users hate to pinch and zoom, so create images and text that automatically adjusts in size without the user needing to do anything additional.

Also, think through button placement and size. A cursor is tiny, but someone using a finger to tap a link needs a bigger range to click on. Little changes make a big difference in user experience on a mobile device.

5. Simplify Your Navigation Hierarchy

Some ecommerce stores sell so many different products that the number of categories on their website becomes massive. Spend some time thinking through a simplified navigation hierarchy. What are the three or four main categories all products fall under? Remember, you can always create subcategories if you need further definition. However, for navigation, keep the number of choices small.

Zara uses clean, simple navigation to point the user in the right direction. At the beginning of the buyer’s journey, they choose Woman, Man, Kids or Shoes & Bags. After narrowing their preference to a specific category, additional options appear under subcategories, such as T-shirts, Pants, Skirts, and Beachwear. Other search filters narrow the choices even more under each subcategory, creating a personalized shopping experience.

6. Improve Product Descriptions

Your product descriptions serve as the sales pitch for your products. Online shoppers aren’t face-to-face with your sales staff, so the copy on your product pages is of utmost importance. Not only do your descriptions need to be detailed enough for your audience members to make a decision, but you must reach them on an emotional level and show them how the item fits into their lives.

Create a buyer persona and put yourself in your customer’s shoes  what type of information would you need to decide whether or not to purchase the item? Why do you want this item and what kind of story is behind it.

For example, if you’re selling a nonstick cooking skillet, you might start with a story about how busy moms have very little time to get dinner on the table between work and kids’ sporting events, and how burning food is common, but getting the stuck-on food off is nearly impossible except with this specific skillet. Describe a scenario that makes sense to your audience.

7. Make Your Unique Value Proposition Clear

Your unique value proposition, or UVP, is what you offer customers that make your brand or product special. Why should the user choose you over your competitor? If you don’t have a UVP, you must first take a step back and figure out what value you offer customers. Then, communicate that value on your website.

Farmdrop presents its UVP on its site landing page. The benefit for users is that it’s simpler to do your weekly shopping and get high-quality food from independent, local producers. Farmdrop then describes the ways its offering is better, such as high animal welfare standards and reducing the use of plastic.

8. Focus on Your Search Feature

Sometimes users land on your page looking for a specific product. Your search function must be easy to find from any page, such as in the top or bottom navigation, but it must also return valid results. If you aren’t happy with search results or notice a lot of users bouncing away after using the search function, look into improvements for your search filters and how you can tag items, so results are valid.

Conclusion: Improve Your Return on Investment

When looking for ways to improve your ecommerce store, consider which changes have the most significant impact on your revenue. As a small business owner, you should consistently reinvest in your company, but how you invest makes a big difference in the returns you see and the success of your brand. Make small changes, test them and keep the things customers respond to, while replacing the features that don’t encourage them to shop with your site.

Author Bio: Lexie is a web designer and UX design strategist. Her work is featured on Marketo, Creative Bloq, Website Magazine, Envato and eCommerce Tips. She manages Design Roast and reach out to her on Twitter @lexieludesigner.

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Best 10 Fashion Shopify Themes to Push Your Online Store Forward

Who says that creating an online store can mean wading through endless search results without knowing where to start? That won’t do the trick. Instead, the list of 10 best fashion Shopify themes below can save you the trouble and costly mistakes. Owing to the rising popularity of ecommerce, fashion Shopify themes can help you set up an online store simpler than ever. So, if you got inspiration and passion, go for it. Don’t fret, the collection of eye-catching designs below has a lot to offer.

Multifly – Multipurpose Online Store Shopify Theme

Once you decided to start your adventure with eCommerce, you’ve won a jackpot. Multifly is a multipurpose Shopify theme jam-packed with 7 unique skins out of the gate. Let your visitors see great design paired with awesome products and easy-to-read fonts. Attract them with your fully responsive and lightweight online store that stands out. It supports multiple currencies and languages, Instagram Feed and Lookbook section. Make the shopping experience on your online store remarkable. Get creative with Shopify Visual Builder to create unique designs without stress. Step up to the plate with Multifly.

Details | Demo

Muse – Jewellery Fashion Responsive Shopify Theme

Don’t let your competitors step on your toes. You can’t lock the doors of Walmart or unplug Amazon, yet, you can attract customers into your store. The time is now. No matter what products or services you want to sell, Muse has a lot you to offer. Get a luxurious eCommerce website without stress. Equipped with Parallax, it allows promoting to catch every visitor’s eye from the first sight. Besides, it includes working Ajax Cart, Product Lists and Tags, Product Countdown and Lookbook section. Keep your visitors interested in your products for longer.

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Grand Shop – Fashion Shopify Theme

Got a bestseller to advertise? Make a compelling website that promises benefits to your visitors. Grand Shop is a nice specimen of the best fashion Shopify themes up to date, in fact. Optimized for high-speed performance, Grand Shop delivers a smooth online shopping experience. Explore developing opportunities Grand Shop offers to you. Create extra layouts, promote special offers, make every page of your e-store worth the visit. Sure, its clean and responsive design will attract more visitors to your fashion e-store big times. It’s never been this easy to share up-to-the-minute info with your audience through social media.

Details | Demo

Pencil – Fashion Online Shop Shopify Theme

Looking for something modern and special? Then Pencil is a big win. Clean, responsive and creative, Pencil fits online stores selling different products & services. Jam-packed with 5 unique demos, it eases your developing pain and streamlines your work. Thanks to Megamenu it’s easy to build a flexible menu system that looks eye-catching to your visitors. Moreover, you can easily customize Pencil up to your needs even with a skill gap. Thus, create, edit and delete sections to make your online store look awesome and personalized. At last, go ahead and use social media to your advantage.

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Glassesco – Goggles Online Shop Shopify Theme

Meet Glassesco. Its clean and responsive layout can help showcase more of your products in an eye-catching manner. As a result, it increases the chances of making a purchase. Designed to match the needs of e-stores selling eyewear products, Glassesco is a true bounty. Afraid of less coding skills? Don’t fret, tons of eCommerce options will come to your aid. The best thing is that you don’t even have to learn how to code. Make the best use of Mega Menu, promote your products with awesome sliders, increase your audience base with Newsletter Popup, and much more.

Details | Demo

Preggo – Maternity Store Shopify Theme

Don’t miss out on the opportunity to reach thousands of online customers. Try your hand at Preggo to launch an effective online store out of the gate. This awesome specimen of the best fashion Shopify themes can best represent the value of your brand. Indeed, crafted with care, Preggo can increase your chances of making sales. Built on Bootstrap 4 framework, its clean and responsive layout looks correctly, whatever device. Besides, its SEO-friendly code can help index your online store higher in the organic search engine results. As a result, it allows you to put a lot of cash in your pockets.

Details | Demo

Coxes – Underwear Online Store Shopify Theme

Find it challenging to encourage consumers to purchase from you? The key to achieving that is to give them what they need when they need. Give this attractive specimen of the best fashion Shopify themes a shot. Clean, nice and responsive design fits modern online stores selling clothes, apparel and accessories. Use its drag & drop page builder to your advantage to create extra layouts and unique designs in a snap. No coding skills, just your creativity. Thus, you can launch your outstanding online store extremely faster and easier. At last, optimize your e-store to perform at top speeds.

Details | Demo

Charming – Fashion eCommerce Business Shopify Theme

Want to launch an eye-catching fashion online store without stress? Take a peek at Charming. This amazingly stunning specimen of the best fashion Shopify themes is worth your attention. Choose from 2 unique homepage layouts to find the right one for your fashion e-store. The best thing is that even with a skill gap, it’s easy to create unique designs, customize and make changes in Charming. Indeed, its responsive layout looks awesomely across different screen resolutions big times. Poke around its advanced features. Sure thing, Charming has a lot to offer out of the gate.

Details | Demo

Ezone – Multipurpose Online Store Shopify Theme

Face it, clean and eye-catching design of Ezone catches your eye. Give this multipurpose Shopify theme a shot right away. Besides, as a feature-rich solution, Ezone offers several pre-build homepage styles, 10 unique header designs, and 6 beautiful Newsletter layouts. Display your excellent products & services with unique sliders that catch every user’s eye. In case you have a skill gap, a well-documented code will come to your aid. Go one step further to repeat business.

Details | Demo

Swimwear Hut – Swimwear Online Store Shopify Theme

If you’re thinking about launching a swimwear e-store, the time is now. Swimwear Hut may be your safe bet right off the bat. Thus, it’s easy to install, edit and customize this amazing specimen of the best fashion Shopify themes. Optimized for high-speed performance, Swimwear Hut delivers a smooth shopping experience on any screen resolution. Thanks to its drag’n’drop interface it’s easy to create a unique and beautiful design of your e-store without a hitch. So, are you ready to increase your chances of making sales?

Details | Demo

Wrapping Up About The Best Fashion Shopify Themes

That’s it. If you decided to push your fashion online store forward, these fashion Shopify themes can do the trick. Take time to learn each of them before sticking to one winning design. One thing to do is to dig up some confidence and make the right pick. At the end of the day, you can maximize your sales potential and attract repeat business. Ponder carefully before choosing.

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How Does Advertising Work On Amazon

Advertising on Amazon is a continually evolving process. You may have tried advertising for a few different items, but you’re not seeing the results you want. Now you’re looking for more information on how the system runs so you can use it to its fullest potential for your products.

 

Pay-Per-Click

Amazon is not the only platform to use Pay-Per-Click (PPC). However, it is the one which will have the most immediate benefits. Other PPC sites are useful, but they don’t help you quite as much in the beginning.

PPC is based on the idea of paying every time someone clicks your ad. This is different than impression-based advertising, where you pay for people to view the ad.

With Amazon advertising, you tell the algorithm how much you want to spend to show up for a keyword. The system then compares it to what everyone else is willing to pay and selects the highest bids.

Keywords

Keywords are what your customers type into the search bar when they decide to buy something. What your customers search for matches to the words in your ad or on your product page. From there it’s up to the customer whether they buy or not.

You have options for finding usable keywords. One of the best ways to get new keywords is to partially fill your own Amazon search box. The suggestion list that pops up are keywords people have searched before. While this takes a little time, it provides real insight into Amazon customers.

Another possibility for Amazon keywords is Amazon specific keyword tools. There are free and paid tools available. Fortunately, these tools typically offer relevant category searches. This refines the keywords you get to make sure they’re suitable for your product categories.

A third option involves using generic keyword websites. These generic keyword sites yield long lists. Not all the words will be relevant, but there will be a couple that you wouldn’t have had otherwise.

While you’re looking up keywords, keep lists. These should appear in your product pages for organic reach. The words will also be necessary while you set up your advertising.

Campaign Numbers

Every Amazon advertising campaign you set up will ask you for two critical numbers. These are your daily budget and default bid. These control how much money is spent on a given day. You’ll also need to know about the advertising cost of sale (ACoS), which turns up once you start campaigns.

The daily budget is the maximum you pay Amazon per day. Once your campaign hits this limit, your bids stop until the midnight reset. How far into the day your budget lasts depends on where you set your bid rate. Each keyword can have its own bid rate.

Advertising cost of sale is a figure you can use to determine your bid numbers. Roughly 1 in 10 people who click an ad actually buy something. Your bid price must reflect this, as well as your pricing. To find the ACoS, divide the amount of money spent on advertising by the number of product sales. You can then apply this number with your other costs to ensure you’re making a profit.

Automatic Targeting

Amazon advertising offers a solution if you do not want to spend a ton of time researching. With automatic targeting, the advertising algorithm looks at your product page. It then determines what keywords your product works for and will bid on those. The price for this ease is control though since the only numbers these campaigns take are default bid and daily budget.

Manual Targeting

Manual targeting allows you significantly more control. You’ll start with a daily budget and average bid figure, and then fine tune exactly what you would like to bid on. To start, you’ll need your lists of keywords and numbers.

Once you get through the initial setup of default bids and picking the product to advertise, you’ll be able to add your keywords. You can add them in groups, each with its own specific level. Broad will bid on anything containing the words. A phrase will bid on anything with the words in it in the same order. Exact means that word or phrase alone will be bid on.

The next consideration is the bid number for each individual keyword. The general advice is to bid lower on broad searches since more of those will be irrelevant. On the other hand, the bid on exact keywords may be a little higher, because you want to be in the top space for those keywords.

Once you have all your items set up, it’s time to let the campaign run. For manual campaigns, you’ll need to come back in at least once a week to tweak your bid numbers and keywords. This process is called optimization.

Summary

Advertising on Amazon needs research to succeed. You’ll need to put in the work up front to ensure you’re using the right keywords and budgets to make a profit. While the options may seem overwhelming, the system gives you precise feedback. Over time, you’ll master the ins and outs of Amazon advertising.

Lastly, if you want a tool that automates Amazon Sponsored Products best practices and allows you to manage your Campaigns in an unprecedented way, you can check zon.tools

Their Smart Engines are extremely flexible and can adapt to any Amazon Advertising strategy or goal.

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Keep These Ecommerce Mistakes At Bay For A Flawless Online Store

8 months ago

Today, the ecommerce world is full of opportunities. But you can’t avoid the risks it carries. Selling your products online opens up huge new markets for many businesses, a 24/7 open store helping you to reach a global market without the costs of mailings and call centers.

Running an ecommerce website or store is not as easy as throwing up some shopping cart software and pilling products into a database. Here, we list a few mistakes that you should avoid when creating your online store.

#1  Incomplete Product Information

Online stores lack the customer interaction provided at a brick and mortar store by the customer support associates. This requires attention as your customers are always eager to know every minute detail of your product.

Add as much product information as you can be it sizes, materials, dimensions to any other pertinent information on what the product is. Always use descriptive words rather than technical terms to help your customers understand your product easier.

#2  Small and Unclear Product Images

As online stores are not handled physically, being a store owner, you should always try to recreate and improve upon the consumer experience. Uploading small images or only one image of the product can cause trouble to the shoppers as they do not get a clear idea about the product.

To avoid such distractions, you should always upload good quality pictures with a zoom-in option to enable customers to view the image as large as possible.

#3  Complex Shopping Cart

Keeping a complex purchase cart can be big trouble for customers. It is crucial that you let shoppers add multiple products, whilst remaining transparent at the same time.

Also, it is cumbersome for a customer to create an account for buying items. Hence, keeping it short and simple is the best option to have customer engagement. You can also keep an option of the mini cart where the customer does not have to leave the page while adding items to their cart.

#4  Underpricing your products

In the bottleneck of competition for online store owners, you always want to achieve constant growth. Keeping the profits in mind, the sellers usually make a mistake by tagging products with low price. It may feel good for some advertisement, but in the long run, the customers might assume about the quality of the product.

Consumers may doubt the quality and may feel insecure about purchasing your items. You should always keep an eye on the price list by comparing it with the other sellers as well on the same product which can also help you keep gaining your profits.

#5  Lack of Market Research

Often it happens that an ecommerce store owner updates their portfolio without giving a second thought to what the customers want to buy or research any consumer purchasing details.

It is highly recommended to check or look after the customer purchasing behavior to identify the best products which are getting a higher response.

No individual can ever predict the future of ecommerce businesses, and so you have to use your shortcuts by researching the demand, knowing your customer, filling the market gap or keep a healthy marketing plan.

The industry is continually changing, and it becomes essential to keep yourself updates whether you are an ecommerce novice or a seasoned pro. Keep going forward with your ecommerce trends and enjoy the benefit for years to come.

About the author: Olivia Diaz is working in a Magento development company eTatvaSoft.com. Apart from her professional career, She is more inclined towards blogging and sharing her ideas on a lot of development topics like Magento, Angular and more.

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