Ecommerce is a data-driven industry: the more you know, the more you can do to sell your products. And while it’s great to reach out to prospective customers through social media, issue plenty of surveys, and get advice from experts, there’s an incredibly valuable source of insight that you might be overlooking: internal site search.
Think about it: anyone who has visited your site and chosen to search for something is clearly extremely relevant, and you can take advantage to learn a lot about how well your site is performing.
Even if your site already has a basic internal search function, it’s likely not that powerful, so you can do better. Here’s why you need site search if you don’t have it, how you can set up a solution that works really effectively, and some analysis tips to get you started: