According to Emarketer, global ecommerce sales have reached close to $2 trillion and will continue to rise to $4 trillion within 2020. These are impressive numbers for ecommerce business owners, and you will want to make your mark in this race. But this is not going to be a walk in the park.

The old sales maxim goes that people buy with their feelings, using logic to justify a purchase later. Now that might not be true for every single customer, but most people will be open to emotional persuasion when shopping in your store. Here is how to maximize emotions in your ecommerce copywriting to get people to buy more.