All posts in "Design"

How To Create High-Quality Web Designs

a couple of months ago

Understanding web page design doesn’t have to be tricky. As our world is shifting to managing all aspects of our businesses and personal lives online having a responsive web design is critical.

Any smart business owner who runs an ecommerce website must truly speak to and engage its target market to create a strong reputation among any competitors. Those who refuse to change with the pace of technology will fall behind in the arena of businesses that are fighting for attention and engagement online.

To set your business apart, remember that your online presence must showcase top-notch website design so your visitors feel connected to your brand. Having high-quality visuals, engaging text that speaks to the audience, and showcasing a unique story are just a few pillars that drive more leads to your page.

Any wise web design company tells its clients to place emphasis on their campaigns on their business website, so taking the time and effort to perfect it will reap lasting reach in the long run.

Several factors of a great website design play into what content is on the forefront for the customer to see, what evokes positive emotions in their minds, and what incentives encourage them to pursue a relationship with the brand.

Trustworthy website marketing with social proof

Your reputation is everything. Having a trustworthy brand means that visitors must feel like they can engage and have a two-way conversation established.

Genuine interest and feelings of positivity are created when your page’s visitors are given the control to comment, share, and view the content in a digestible manner. Include ways for your customers to place reviews for your products or services.

Giants like Amazon implement this feature all across its site, as each product or seller is given a rating which can be reviewed in depth by customers. Transparently seeing past experiences with your brand encourages future customers to feel trust by investing in you.

Reviews also provide additional marketing for the reliability and efficiency of what you can provide to their needs. Make sure that the reviews are easy to navigate and load quickly for the user, as every second counts.

Reviews make or break the reputation of your product so customers will want to see them as soon as possible. If you provide a wide variety of products, insert a “related products” feature so additional clicks are encouraged on your ecommerce site.

Make an impression

Wise website marketing gurus understand that the first impression is everything for a successful page. Make sure that the color scheme of your brand is conveyed tastefully and isn’t too cluttered so that customer feels confused.

Sometimes the biggest and brightest patterns aren’t the best choice for attracting a visitor since they should feel fully engaged and excited to seek a long term partnership. Use reasonable contrast to keep your main text, headlines, and call to action buttons noticeable but still readable.

Stick to up to two or three main colors so your page doesn’t feel incohesive and out of place. A responsive business website design should also include high-quality photography from your brand or even special keynotes from other figures in the industry. Avoid using general stock photos that can desensitize the visitor to the impact of your brand’s mission or unique voice.

If you manage a personal brand, incorporate a website design that uses faces helps increase familiarity and feel the visitor build a more genuine connection. We remember faces more easily than names, so add a personal touch to help you stand out in the sea of competitors.

Keep it clean

Your website design should let your visitors navigate your site easily. Having too many filters and options can easily confuse a new potential customer, especially if they’re only looking for a certain product or service you provide.

Many of us remember the old school designs of ecommerce sites from years ago and often see businesses that still adhere to it. It’s time-consuming, easily distracting, and makes no sense at all to those who know nothing about what you do.

To design a site that is cohesive and simple, take it to the experts or use an automated tool that generates pages. The majority of professional website designers these days recommend tools like Wix.com or Squarespace. These sites allow designers to select a default theme depending on their type of business or services to save precious time.

Almost any content layout is possible and their options look highly professional. However, keep in mind that the design is still ultimately up to you and if you don’t feel comfortable with generating a full website, asking a professional is the better option.

Laying out a clear path of information also helps your visitors to unconsciously follow the incentives you have left for them. Keep your formatting simple and minimize the loading speed of your media as well so your content is quick to appear.

Having pictures that are unable to load or videos that keep buffering prevents a visitor from wanting to explore more on your page. They may feel too frustrated to continue and could completely check out if you aren’t tailoring your content to their convenience.

Once your content and main funnel are established, smaller details like media sizing, shopping cart reminders, and additionally imagery can be added to reinforce your brand’s mission. Always remember what your customer will find valuable and will benefit from the most. They will appreciate the extra effort to catch their eye and feel more inclined to your promise of improving their lives!

Use negative space to your advantage

Let’s say your content is established and you’re nearly finished designing your website, only to find out that lots of blank space remains in the background. The typical “white space” that we see in good websites is called negative space. Negative space could be the space between your header and your main content, the space by your sidebar, or the spaces between tabs on your page overall. As a wise website designer, you can use negative space to encourage your customers to navigate to your primary call of action!

Paying attention to all the forms of negative space on your page serves to keep everything reliable and flexible for professional website designers. Make sure to keep your customer in mind, as their eyes are scanning every inch of your page to see what piques their interest the most. Keeping your content easy on the eyes helps leads to increased conversions and better reviews.

Consider using a single color for your background other than white. Make sure to also stay aware of the spacing between words and letters, as larger font sizes dictate more space between each character. If a certain page has used large blocks of text, take time to break them up into smaller paragraphs to actually increase the negative space and make your blog posts more readable. Add enough margins and place cohesive sidebars by your content as well.

Web design for success

Now that you understand the principles of implementing high-quality web design, make sure you put them to good use by reflecting on the structure of your own website. Become detail oriented and focus on what principles you’re breaking that is preventing your business from reaching its full potential for engagement from potential customers online.

Gaining professional advice is always recommended to ensure you are taking the right steps. Professional website development firms like Eminent SEO use experienced experts who know exactly how to create a business from scratch. They provide custom recommendations to pages that need help with website marketing and incorporating responsive web design to improve their leads. Don’t hesitate and get on the road to achieve a better degree of web design!

Author bio: Nicola Yap is an Organic Marketing Strategist at Eminent SEO, where she develops and implements outreach campaigns for organic traffic.

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Best WooCommerce Themes Of 2019

a couple of months ago

Creating a website is very common these days. There are a lot of websites and the niches of websites greatly differ from each other. One type is ecommerce websites. These include brand sites and the sites that were initially just for fun. Easily available and easy to use plugins are a major reason for the rise in ecommerce stores and one of those plugins is WooCommerce.

WooCommerce is a WordPress plugin that is popular among small and large businesses. WooCommerce makes the process of selling very easy and its interactive themes make it a breeze to build a great looking online store. There are a lot of WooCommerce themes with different features. Let’s see some of the best themes for 2019!

Shopkeeper

Shopkeeper is the fastest theme available for WooCommerce websites. The installation of Shopkeeper is easy, as everything necessary for installation come in the detailed documentation. If someone needs more assistance then their customer support help in getting the installation done smoothly. The customization of every section is available, and it does not need any coding.

People love the clear images and Shopkeeper provide them. The layout is a full screen that offers quality one-page visuals. The responsive and minimalist design of the Shopkeeper provides an easy shopping experience. So, in conclusion, the visual appeal and the responsive design are the factors that are keeping Shopkeeper favorite of many WooCommerce sites.

Ultra

If you do not have much time to individually design each section of your ecommerce store then Ultra is great for you. A theme that offers great flexibility, Ultra provides an option to install a ready-made website. The installation can be done in one click and, after this, you can replace the sections with your own content. Isn’t that super easy? Obviously, yes.

But it doesn’t mean that Ultra is not for DIY lovers. For them the options are open. They can design by drag and drop feature of Ultra. You can add pricing tables, can play with diverse header styles, can add a photo gallery, and much more. So, Ultra is multi-functional and suits every need.

Hugo

Hugo can be named “customizable,” making it suitable for every kind of online business. The design is little conventional like the header at the top and then the product or headline sections below it.

The color scheme options and the customizability of themes are among the plus points, with Hugo offering great ways to present product displays. You can add customizable social media widgets so that people can easily find out your social media accounts and thus earn you more following. The widgets can also be customized for the contact information and to enhance the visibility of the website content.

It also offers page builders for the site. Thus, if you are not a pro in web development, there is no need to worry. Hugo is for you.

Merchandiser

Merchandiser is a classic theme, one that is simple yet elegant and minimalist in design yet very functional. The simple design reduces the loading time of shop and that’s the feature customers probably love the most. After the shop is loaded in seconds the customers can look for the products simply and find them very easily.

There are 9 layouts for the homepage and a lot of design options to display products.  Whether you want to display images in single format or in slide format, the options are seamless. Another benefit of Merchandiser is the availability of themes for other pages along with the shop page. It means you can also find attractive themes for your blog page (etc) along with the themes for your shop page. All these benefits can easily be used without getting coding classes.

Porto

We can call Porto an enriched theme, as it offers access to a lot of templates and is feature enriched. There are different online shop demos that can help you get inspiration for your store. If you find a template from shop demos that is very relevant to your needs, you can edit it to make it a perfect fit for your shop.

You can easily change the color, font, and other display settings from themes section that is under the control panel. The product listings, filters, and wish list can be established according to the needs.

WooCommerce websites developed by using Porto are accessible from every device and have no compatibility issues. Porto is perfect for the online WordPress shops as well as other WordPress websites, such as blogs.

Mr. Tailor

Mr. Tailor is a sleek and responsive design theme, making it good for any kind of business. The portfolio and catalog options are the next level features to display products, while the Visual Composer Page Builder can be used to build unlimited pages. The shop features and the theme are fully customizable, allowing you to enhance the functionality of your ecommerce store.

There is a lot of content online available on WooCommerce WordPress themes but the choice is yours. Any certified digital marketing professional will agree that it’s you and the needs of your business on which the theme choice is dependent. Furthermore, a good decision will be based on your market analysis. As it differs from business to business. So review the themes I’ve recommended, decide wisely and start building your ecommerce business today!

Lorenzo Gutierrez

Author Bio: Lorenzo Gutierrez is a published author in over 30 industry websites; he writes on marketing and business. Lorenzo graduated from WGU with a Masters in Business and works as an online marketing consultant. Connect with Lorenzo on his social media accounts LinkedIn, Twitter and Facebook

 

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Four Technical Decisions To Make Before Launching An Ecommerce Store

When you start an ecommerce business, you don’t have to think about renting and decorating a space, and you don’t have to deal with the tangle of regulations that come with a physical storefront. But an online store does have technical prerequisites, platforms, and systems that must be in place before the store goes live.

The decisions a retailer makes before launch affect the store’s performance and the shopping experience, so it’s worth taking the time to get it right before the promotional push come launch day.

In what follows, I’m going to assume that you have chosen and sourced the products you intend to sell, have settled on an ecommerce application like Magento or WooCommerce, and are looking for advice about getting your ecommerce store online.

The technical components that support an ecommerce store are a domain name, DNS hosting, and a hosting platform, which means choosing both a type of hosting and a hosting provider.

Domain Name

A domain name appears in the address bar of a web browser when you visit a website. It looks like this: nexcess.net. A store’s domain name is a large part of its online identity. It is how shoppers navigate to the store and how they recognize it. Choosing a domain name is one of the most important decisions you will make.

What makes a good domain name? Devising a brand is beyond the scope of this article, but there are a few rules that you should keep in mind:

Go with .com if it’s available

The .com generic top-level domain (TLD) is familiar and trusted. You might not be able to get .com domain for your business’s name, but I’d suggest changing your brand before choosing a less-well-known TLD — they are often associated with spammers and shady operators in the minds of shoppers.

Pick a TLD that’s relevant to your business

If you are determined to use one of the newer TLDs (Top-Level Domains) like .shoes or .bike, pick one that is relevant to your business and consider that it may limit your flexibility if you want to introduce new product lines in the future.

Consider whether you need a country-code top-level domain

There is one exception to the .com rule. If your store will sell primarily to a specific geographic market — the UK or Germany, for example — you may want to use a country-code top-level domain (ccTLD) such as .co.uk or .ca. Search engines use ccTLDs as a signal to rank a domain’s pages within the relevant area. You can read more about ccTLDs on Moz.

DNS Hosting

Domain names are good for shoppers, but the internet doesn’t use them to move data around. It uses IP addresses, a unique number that identifies a server on the web. Every time a shopper visits an ecommerce store, their browser converts the domain name into an IP address with a service called the Domain Name System (DNS).

To be part of the Domain Name System, a domain name’s records are hosted on an authoritative DNS server. DNS hosting is often provided by the domain’s registrar or by your web hosting provider, but it can pay to switch to a faster DNS host.

DNS has an impact on the performance and availability of an ecommerce store. If you’ve ever clicked on a link and waited while the browser does nothing at all, you’ve seen what happens when DNS fails. Slow DNS can add seconds to a store’s load time.

To get the best performance, consider paying for a specialist DNS hosting provider or an ecommerce hosting provider that offers a redundant AnyCast DNS hosting platform with a service level agreement.

Web Hosting Provider

A web host provides an ecommerce store’s data storage, processing, and network connection. There are hundreds of web hosting providers of many different types, and it can be difficult to choose a cost-effective provider that offers the customer support and technical resources an ecommerce store relies on.

A few rules of thumb will help you to choose wisely.

Low-cost hosting is usually a false economy.

An ecommerce store needs more resources than a blog or business site. The cheapest shared hosting is cheap because the provider oversells space on their servers and cuts corners with essential services like customer support.

Managed hosting is a good idea

Managed hosting is a good idea if you aren’t a server administrator. Keeping an ecommerce store fast and available is a full-time job, and your time is better spent growing the business.

Specialized managed hosting

Managed hosting specialized for your preferred ecommerce application is the least risky option. A high-quality hosting provider will provide support for the underlying infrastructure and for the application.

For a new store, you needn’t opt for the most expensive enterprise hosting, which can cost thousands of dollars a month, but it is worth investing in a high-quality hosting platform with round-the-clock customer support.

Type Of Web Hosting

High-quality web hosting providers offer a variety of hosting types that can include shared hosting, dedicated servers, virtual private servers, and cloud hosting. Shared hosting from a reputable hosting provider (see above) can work well for smaller stores, but if you expect your store to grow over time, consider cloud hosting.

Unlike other types of hosting, cloud hosting can scale from tiny to gigantic without an expensive platform migration. Resources can be added on-the-fly so that a store doesn’t run into hard resource limits during periods of peak traffic. Stores can be deployed almost instantly. Cloud ecommerce hosting platforms often include multiple redundancy to make them resilient to hardware failure.

In 2019, cloud hosting is the best option for new stores, but some care should be taken when choosing a cloud host. “Cloud” is often used as a marketing term to refer to everything from shared hosting with a lick of paint to old-fashioned virtual private servers. A true cloud platform uses virtualization and orchestration technology to combine many physical servers into a pool of resources that can be allocated dynamically. Be wary if a “cloud” hosting provider’s platform doesn’t fit that description.

It is easier to build a successful online store if the technical fundamentals are in place right from the start. With the right domain name and DNS hosting and a reliable and scalable web hosting platform, you can focus on what really matters: building a customer base and growing your retail business.

Author Bio: Graeme Caldwell is a writer and content marketer at Nexcess, a global provider of hosting services, who has a knack for making tech-heavy topics interesting and engaging to all readers. Graeme’s articles have been featured on top publications across the net, TechCrunch to TemplateMonster. For more content, visit the Nexcess blog and give them a follow at @nexcess.

 

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