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How to Make Your Ecommerce Store Spring Ready

Spring is finally here! It’s that time of the year when the fragrance of cherry blossoms fills the air and people put on their tank tops and roam the streets. And it’s not just the street style that goes through a change — entire consumer patterns shift!

As the season gets warmer and vibrant, you need to adapt to such changes and transform your retail practices as well!

We all know that people barely go to stores now. Ever since the internet boomed, retailers have been relying on digital marketing and online trading to reach out to a client base and sell their products. This is why the need to improve your online presence, especially your website, is extremely important!

This spring, use these tips to upgrade your ecommerce store according to the season’s shenanigans to truly relate to your target audience!

1. Marketing Strategy

As the season changes, so should your marketing strategies. Since content marketing across the online forums is more or less the same, you need to review your SEO and see how your target audience is now searching for keywords.

Reviewing SEO

Keyword analysis will enable you to devise your fresh content marketing strategy. To review the keyword trends, ask questions like:

  • Is your niche audience still using the same keywords or different ones?
  • Are there any new trending phrases that could be used as keywords?
  • What should you change in your website’s keyword incorporation?

Search for Dead Links

A dead link is a non-existent link on a website that exists due to:

  • Improper URL entry
  • Removed web page
  • Deleted website
  • User access blocked because of a firewall or software
  • Owner access being hindered because of a firewall or software

This spring, your aim should be to boost your SEO ranking. No matter how spot-on your content marketing is, you won’t be able to achieve this goal if there are dead links on your website as it lowers your SEO ranking.

Content Analysis

To create effective content marketing this season, you need to look up the results of your previous ones. Ask yourself:

  • Which content performed well?
  • Which content failed to generate traffic?
  • Which content had the highest conversion rate?

Once you analyze the way your former content performed, you will be able to create effective content strategies for the coming spring season.

2. Creating Content

Whether you’re focusing on textual or visual content, it should grab the attention of your users.

Relevant Content

To prepare your ecommerce store for this spring season, you need to create relevant content. This means that the content should inform people about the latest spring trends relevant to your industry. Your purpose should be to create content that is delivered at the right time and in the right style.

Beautiful Content

Spring is all about fragrances, flowers, colors and beauty! Keep this in mind when creating your content so that you can aesthetically attract your target audience.

Community Content

The spirit of spring is all about happiness, kindness and sharing. As a result, your content strategy must incorporate the essence of this season by getting people involved. To make your content even more effective, make sure you instill it with a sense of belonging, which brings together people and allows them to appreciate your product in a much better way.

3. Sales Tactics

As a retailer, you’re already well-versed with sales tactics. Planning a ‘Spring Clearance’ sale or offering exclusive, special seasonal discounts will appeal to your audience that is already embracing the season’s bliss.

However, to prepare your ecommerce store for this season, start a limited-time offer or a seasonal-campaign using the following:

  • Discounts (according to % or up to $)
  • Sale on the season’s trendiest colors, designs, need-based items
  • Free shipping (limited-time offer)
  • Flash sales (celebrating the season)
  • Gifts that celebrate the season or represent it
  • Exclusive spring-themed designs

4. Follow a Theme

This season, be outrageously creative and show it to your target audience. Good news is, you can easily contact any WooCommerce development company to incorporate season-inspired themes, graphics, animations and layout on your website or even re-design it from scratch to specify your website for spring and make it look up-to-the-minute.

All you have to do is to come up with some exciting, intriguing and catchy ideas and your chosen developers will turn your vision into your virtual reality! Some of the spring-associated themes are mentioned below.

Flora and Fauna Prints

Are you trying to make your website spring ready? Then the easiest way you can catch the attention of your target audience is by playing with flora and fauna prints! Whether it is a rose-tulip-daffodil braided border or a zebra-tiger striped background, it will work like a charm on your audience. The key is to add visual beauty while staying relevant to the season as well as your product.

Sunshine

Spring is basically the pre-summer time. Illuminate your web design with sunshine’s radiance to bring your target audience out of the winter gloom and into the pre-summer happiness! What makes this theme exceptional is its ability to strike and spark attention.

Vibrant Colors

While the warm colors are fit for fall-inspired themes and neon colors for winter, rainbow colors are suitable for your spring-themed web layout and design. It adds a burst of life and visual freshness for your niche market and makes them interested in your product instantly. And that is the desired effect you need to aim for!

You have the ideas and creativity to make your website stand out and the professionals at Webby Monks can put your ideas into action and make your ecommerce store ready for the spring season.

Author Bio: Nick is the head of marketing at Webby Monks – An agency specialized in WordPress and WooCommerce Website development. Services helping business across the globe to grow their visibility online. When not writing for technology, he spends his time fishing, clicking awesome pictures and digging into the mankind history. Feel free to connect with him on Twitter & LinkedIn.

 

 

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Best 10 Fashion Shopify Themes to Push Your Online Store Forward

Who says that creating an online store can mean wading through endless search results without knowing where to start? That won’t do the trick. Instead, the list of 10 best fashion Shopify themes below can save you the trouble and costly mistakes. Owing to the rising popularity of ecommerce, fashion Shopify themes can help you set up an online store simpler than ever. So, if you got inspiration and passion, go for it. Don’t fret, the collection of eye-catching designs below has a lot to offer.

Multifly – Multipurpose Online Store Shopify Theme

Once you decided to start your adventure with eCommerce, you’ve won a jackpot. Multifly is a multipurpose Shopify theme jam-packed with 7 unique skins out of the gate. Let your visitors see great design paired with awesome products and easy-to-read fonts. Attract them with your fully responsive and lightweight online store that stands out. It supports multiple currencies and languages, Instagram Feed and Lookbook section. Make the shopping experience on your online store remarkable. Get creative with Shopify Visual Builder to create unique designs without stress. Step up to the plate with Multifly.

Details | Demo

Muse – Jewellery Fashion Responsive Shopify Theme

Don’t let your competitors step on your toes. You can’t lock the doors of Walmart or unplug Amazon, yet, you can attract customers into your store. The time is now. No matter what products or services you want to sell, Muse has a lot you to offer. Get a luxurious eCommerce website without stress. Equipped with Parallax, it allows promoting to catch every visitor’s eye from the first sight. Besides, it includes working Ajax Cart, Product Lists and Tags, Product Countdown and Lookbook section. Keep your visitors interested in your products for longer.

Details | Demo

Grand Shop – Fashion Shopify Theme

Got a bestseller to advertise? Make a compelling website that promises benefits to your visitors. Grand Shop is a nice specimen of the best fashion Shopify themes up to date, in fact. Optimized for high-speed performance, Grand Shop delivers a smooth online shopping experience. Explore developing opportunities Grand Shop offers to you. Create extra layouts, promote special offers, make every page of your e-store worth the visit. Sure, its clean and responsive design will attract more visitors to your fashion e-store big times. It’s never been this easy to share up-to-the-minute info with your audience through social media.

Details | Demo

Pencil – Fashion Online Shop Shopify Theme

Looking for something modern and special? Then Pencil is a big win. Clean, responsive and creative, Pencil fits online stores selling different products & services. Jam-packed with 5 unique demos, it eases your developing pain and streamlines your work. Thanks to Megamenu it’s easy to build a flexible menu system that looks eye-catching to your visitors. Moreover, you can easily customize Pencil up to your needs even with a skill gap. Thus, create, edit and delete sections to make your online store look awesome and personalized. At last, go ahead and use social media to your advantage.

Details | Demo

Glassesco – Goggles Online Shop Shopify Theme

Meet Glassesco. Its clean and responsive layout can help showcase more of your products in an eye-catching manner. As a result, it increases the chances of making a purchase. Designed to match the needs of e-stores selling eyewear products, Glassesco is a true bounty. Afraid of less coding skills? Don’t fret, tons of eCommerce options will come to your aid. The best thing is that you don’t even have to learn how to code. Make the best use of Mega Menu, promote your products with awesome sliders, increase your audience base with Newsletter Popup, and much more.

Details | Demo

Preggo – Maternity Store Shopify Theme

Don’t miss out on the opportunity to reach thousands of online customers. Try your hand at Preggo to launch an effective online store out of the gate. This awesome specimen of the best fashion Shopify themes can best represent the value of your brand. Indeed, crafted with care, Preggo can increase your chances of making sales. Built on Bootstrap 4 framework, its clean and responsive layout looks correctly, whatever device. Besides, its SEO-friendly code can help index your online store higher in the organic search engine results. As a result, it allows you to put a lot of cash in your pockets.

Details | Demo

Coxes – Underwear Online Store Shopify Theme

Find it challenging to encourage consumers to purchase from you? The key to achieving that is to give them what they need when they need. Give this attractive specimen of the best fashion Shopify themes a shot. Clean, nice and responsive design fits modern online stores selling clothes, apparel and accessories. Use its drag & drop page builder to your advantage to create extra layouts and unique designs in a snap. No coding skills, just your creativity. Thus, you can launch your outstanding online store extremely faster and easier. At last, optimize your e-store to perform at top speeds.

Details | Demo

Charming – Fashion eCommerce Business Shopify Theme

Want to launch an eye-catching fashion online store without stress? Take a peek at Charming. This amazingly stunning specimen of the best fashion Shopify themes is worth your attention. Choose from 2 unique homepage layouts to find the right one for your fashion e-store. The best thing is that even with a skill gap, it’s easy to create unique designs, customize and make changes in Charming. Indeed, its responsive layout looks awesomely across different screen resolutions big times. Poke around its advanced features. Sure thing, Charming has a lot to offer out of the gate.

Details | Demo

Ezone – Multipurpose Online Store Shopify Theme

Face it, clean and eye-catching design of Ezone catches your eye. Give this multipurpose Shopify theme a shot right away. Besides, as a feature-rich solution, Ezone offers several pre-build homepage styles, 10 unique header designs, and 6 beautiful Newsletter layouts. Display your excellent products & services with unique sliders that catch every user’s eye. In case you have a skill gap, a well-documented code will come to your aid. Go one step further to repeat business.

Details | Demo

Swimwear Hut – Swimwear Online Store Shopify Theme

If you’re thinking about launching a swimwear e-store, the time is now. Swimwear Hut may be your safe bet right off the bat. Thus, it’s easy to install, edit and customize this amazing specimen of the best fashion Shopify themes. Optimized for high-speed performance, Swimwear Hut delivers a smooth shopping experience on any screen resolution. Thanks to its drag’n’drop interface it’s easy to create a unique and beautiful design of your e-store without a hitch. So, are you ready to increase your chances of making sales?

Details | Demo

Wrapping Up About The Best Fashion Shopify Themes

That’s it. If you decided to push your fashion online store forward, these fashion Shopify themes can do the trick. Take time to learn each of them before sticking to one winning design. One thing to do is to dig up some confidence and make the right pick. At the end of the day, you can maximize your sales potential and attract repeat business. Ponder carefully before choosing.

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