Driving traffic to your site only matters if you convert visitors to customers once they land there. Many different elements play into the conversion rate of your landing page. Fortunately, there are a few things that can optimize your page for conversions as well.
If you’re hoping to expand your web store into a new country or reach multilingual markets, your first step is likely going to be translating your eCommerce site. 72% of customers are more likely to buy a product if the website is in their language, according to the Harvard Business Review. And for over half of customers (56.2%, to be exact), the ability to shop in their native language is more important than price.
E-commerce is a complex endeavor requiring a lot of puzzle pieces falling into place. Small online business owners juggle dozens of tasks, and it’s easy to become overwhelmed and wind up with a site that’s cluttered and hard to navigate.
You’ve spent untold hours building your website. The marketing department strategically posted on every social media site that makes sense for your brand. What should you do now? Just sit back and wait to see if the orders roll in? On the other hand, maybe your site has been around for a while, and you aren’t getting the sales you want. Whatever the case, there are some things you can do that will improve your eCommerce site in as little as a day.
