All posts in "Marketing"

6 Things Your Ecommerce Editorial Calendar Needs

Your ecommerce store needs a blog like Harry needs Sally. Your ecommerce blog is not only your place to share content with your audience, it’s where you get to tell your story. From company stories and procurement features to product reviews and seasonal content, make sure your blog is in line with your brand messaging and sales KPIs. Here are my top six ecommerce editorial calendar hacks that have helped me structure my content strategy.

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How to Maximize On-Page SEO for Ecommerce

Imagine – you’ve got your new shop all stocked up and ready to go, a faint whiff of fresh paint and excitement lingering in the air. On opening day, you cut the big red ribbon, all excited… but no one comes.  No customers, no excitement, nothing. That’s what happens to an ecommerce store that’s launched without SEO. Nobody comes. Don’t be that empty shop: maximize your on-page SEO to get traffic from day one.  And this isn’t just advice for ecommerce newbies: all ecommerce managers should review their on-page SEO at frequent intervals. 

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How to Do Away with Buyer Objections in Your Copy

3 years ago

Change that ‘no’ into a firm ‘yes’ with some clever copy. One of the best things about running a successful ecommerce business is seeing happy customers. But convincing the doubters and the naysayers feels even better. Here’s some strategies to help convert doubters to believers, all through the power of words.

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