All posts in "Marketing"

The Digital Frontier: Western Commerce Tackles Chinese Markets

Much like the rest of the world, Chinese ecommerce is becoming increasingly mobile. It is important now, more than ever, for newcomers to the market to fine-tune their digital content strategy. This is particularly relevant to western brands looking to catch their big break with Chinese audiences, as we have recently witnessed by the frosty reception toward Airbnb’s latest launch, ‘Aibiying’. This article will explore why it’s so important for brands to do their research in order for their communications and branding to engage with new languages and cultures in the right way.

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How to Adapt Your E-commerce Business Better than the Competition

When it comes to sustainability and growth in the e-commerce market, you can never stop trying to improve and come up with new and exciting ways to not only engage with your customers and reach new ones, but also to cut the curb as efficiently as possible in order to stay ahead of the game.

But success and uniqueness doesn’t come easy, or necessarily cheap, and if you really want to get ahead in the e-commerce game, there are several key guiding points you will have to follow and implement.

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SEO for Ecommerce: Do SEO and Ethics Mix?

Lots of myths and misconceptions circulate about SEO. People are afraid of attracting search engine penalties to their websites or ecommerce stores, and many people simply can’t tell good SEO from bad. It’s about time people started being more clued up about SEO, and that we embedded SEO within a wider context of online ethics. Here’s what you need to know about the 50 shades of SEO…

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