We are all born with a tendency to perceive visually. We all rely on visual stuff around us to get by; it is said that 93% of all human communication is visual! Consequently, what follows is then an overwhelming imagery on social media advertising that is aimed at grabbing people’s attention. If you are an ecommerce store, then you would fare well by showcasing your product variety and attract both the potential and existing customers with the quality of your products. However, what people do not realize when they are putting out Facebook ads is that those very ads might be repelling the potential customers from your products.