All posts in "Marketing"

Employee Value Proposition & Why It Matters To Your Internal Comms Strategy

At far too many workplaces, employee engagement is sorely lacking. Instead of focusing on what employees really need to be effective at their jobs, for many employers, assessing ‘engagement’ becomes a habit that fosters fear, blame and pointless form-filling. Not only do these negative vibes impact your workforce – they also circle round and impact the effectiveness of your business as a whole. So what to do?

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4 Tips to Improve the Product Info of Ecommerce Stores

Modern users are pretty demanding. With that said, modern businesses need to catch up with current trends in order to support the needs of their users. This is a total no-brainer and is super simple to understand, mind-bogglingly there are still so many businesses that haven’t quite caught on.

There are tons of reasons. We could list them out here, but I think it’s better to illustrate all of them with this handy picture.

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The Digital Frontier: Western Commerce Tackles Chinese Markets

Much like the rest of the world, Chinese ecommerce is becoming increasingly mobile. It is important now, more than ever, for newcomers to the market to fine-tune their digital content strategy. This is particularly relevant to western brands looking to catch their big break with Chinese audiences, as we have recently witnessed by the frosty reception toward Airbnb’s latest launch, ‘Aibiying’. This article will explore why it’s so important for brands to do their research in order for their communications and branding to engage with new languages and cultures in the right way.

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How to Adapt Your E-commerce Business Better than the Competition

When it comes to sustainability and growth in the e-commerce market, you can never stop trying to improve and come up with new and exciting ways to not only engage with your customers and reach new ones, but also to cut the curb as efficiently as possible in order to stay ahead of the game.

But success and uniqueness doesn’t come easy, or necessarily cheap, and if you really want to get ahead in the e-commerce game, there are several key guiding points you will have to follow and implement.

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