For emerging ecommerce brands, email marketing efforts often get sidelined in favor of newer platforms for communication such as social media. That would be a fatal error — email is still the number 1 driver of ROI for ecommerce brands.
And for brands in the luxury niche, email is the perfect customer relationship tool.
As more and more luxury ecommerce brands arrive on the scene to vie for customers, email is the ideal channel to differentiate your brand. How? Add value, listen to your customers, don’t stray far from your brand story. Here is what you need to know about killing it with branded email marketing — luxury style.