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9 Ways to Increase Your Site’s Conversions

Website traffic is a good indication of whether or not people are interested in your brand, products or services. But if you’re not seeing a good conversion rate then that traffic might as well be useless.

A conversion rate indicates the number of visitors that are converting or moving forward with an offer or transaction. For example, if your goal is to get more people signed up for an email newsletter, then the ratio of visitors to sign-ups would be your conversion rate. Conversion rates can be used to measure any desired action from sales to survey participation.

When it comes to a masterfully crafted website, the entire design is structured to service a particular action, hopefully, boosting the related conversion rates as a result. For our email newsletter goal, for example, the landing page of our business website would be focused on achieving more sign-ups.

You can see that both of these elements — conversion rates and website design — are clearly connected. It’s necessary to synchronize both to improve your website’s effectiveness and realize its full potential.

Knowing that, here are nine sure-fire ways to boost your site’s conversion rates:

1. Get to the Point, and Fast

15 seconds. That’s how much time you have to capture the attention of your visitors before you’ve lost it forever. The longer you take to get your point across the higher your bounce rates and the lower your conversion rates are going to be.

Say what you’re going to say and ask what you’re going to ask as soon as possible. Obviously, you’ll want to use a standard call-to-action, just make it good.

Shopify’s free trial landing page is the best example of this, bar none. The design is simple yet effective, with just a single field for the visitor’s email address. The headline also includes the call-to-action built-in, with a value proposition right below.

2. Minimize Data Entry

Most likely, the desired action will require some form of data entry from your visitors whether that’s sharing their email address, payment details or contact info. Keep the field requirements as minimal as possible. If you only want an email address you don’t need to be asking for their life story.

There are additional hacks to boost form field conversion rates you can use, as well.

3. Add a Guarantee or Reassurance

If you’re selling a product or service then you need a no-questions-asked refund policy in place. If you’re collecting information, then you’ll need to reassure your visitors that you won’t be doing anything shady with it. In most cases, people just want to know they have the support they need, so give it to them.

Don’t forget your privacy statement for opt-in forms either.

4. Use Visuals In Place of Words

Videos and photos are preferred over long blocks of text, especially by mobile users. If you can say what you need to in a visual representation then do that instead.
Mobile video usage has increased by nearly 10 million daily viewing minutes over the last two years. It’s how most people prefer to receive their information and media experiences, so honor that.

5. Demonstrate or Clearly State the Value Proposition

Bulleted product and service features are great. Revealing testimonials and how your offerings helped other customers is also a great idea — it’s also included later on in this list. But none of that makes any difference if the product in question doesn’t provide value to your customers.

What exactly makes it so special? What is it going to do for them? Why is it better than comparable products or services? Don’t waste time answering these questions either. Find a way to either demonstrate or explain the true value of your offerings, as soon as possible.

Establishing a clear value proposition can boost website conversion rates by as much as 90 percent.

Airbnb’s landing page for prospective hosts is a prime example of this. It tells interested hosts exactly how much they can earn, locally, by signing on to the service.

6. Share Some Testimonials

Speaking of customer testimonials, use them when you can. They help reduce risk and provide verifiable proof that your services or products work as intended. It’s also important that you place them properly, sharing them on your landing page(s) or near your call-to-action.

One study found that customers spend 31 percent more with businesses that have good client testimonials available. Furthermore, 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.

7. Contact Forms Are a Must

Always, always, always give your visitors a way to reach your company and team. Contact forms are an absolute must, and like opt-in forms, they should minimize the amount of information collected.

Taking a quick look at Hard Chrome Specialists’ contact form, we can see they have the bare minimum of necessary fields. They ask for the customer’s name, phone number and contact information, as well as a small message. That’s it, and that’s exactly how it should be.

8. Offer Reliable Support

Many website administrators opt to include live chat tools so their customers can receive real-time support. If that’s in the cards then definitely make use of a live chat tool, because it can help alleviate visitor concerns, and keeps support channels open at all times.

But if it’s not something that’s possible, that’s okay, just make sure you have a support system in place and that it’s reliable. If it takes days or even weeks for your support reps to get back to customers about queries or problems, you’re going to lose a lot of business.

9. Don’t Forget to Test

A/B testing and user feedback are incredibly important for optimizing a website’s design and conversion rates. Even just moving a “buy now” or “subscribe” button to another area of the site can have a huge impact on engagement. That’s why it’s necessary to conduct a series of tests to not only find the best placement for such elements but also to understand why visitors might prefer a particular setup over another.

It’s also important to continue reviewing feedback well after a site goes live, and especially after you make any changes or edits to the site design. You’ll gain valuable insights as to how and why your site is seeing various behaviors.

In some cases, testing can help improve conversion rates by as much as 15 percent or more. So don’t sleep on it.

Implement These Proven Tips

A well-optimized website or landing page is going to increase total conversions significantly because they are designed to engage and encourage visitors. So, if you’re looking to boost your conversion ratings, then implementing these tips is going to help for sure.

Visitors want to be shown value as soon as possible, and you must be able to convey that and more in a matter of seconds — 15 seconds to be exact. Crafting an effective, minimal design is key to achieving success. Remember that, and everything will work out for the best.

Author bio: Lexie is a web designer and UX design strategist. Her work is featured on Marketo, Creative Bloq, Website Magazine, Envato and eCommerce Tips. She manages Design Roast and you can reach out to her on Twitter @lexieludesigner.

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5 Best Email Automation Tools for Your Ecommerce Store

Day 1: You do an Email Blast! 

Day 2: You again do an Email Blast! 

Day 3: You do nothing different here, the same!  

What’s happening above is something that most marketers do these days. And the sad thing is that they do think that email blasting is effective (while it’s actually not)! 

There are two reasons why email blasting is still being practiced. 

One – People are too lazy to segment their audience based on a diverse range of criteria and send personalized emails. 

Two – People have no idea about what is being done in reason 1. So they just send emails on a daily basis (and stay happy) hoping that they would be getting enough conversions. 

We do accept that segmenting audience and sending personalized emails takes time when done manually. 

But what if there’s a solution? Tools that could help you do all of this and more? 

They do exist and they are called “email automation tools”. 

Before we get to the tools part, let’s have a brief look at what email automation is and what are the benefits of using an email marketing automation tool.

What is Email Marketing Automation?

The phrase says it all! 

Email automation is nothing but sending emails to your audience on a timely basis (with relevant information) which is actually triggered by an action. And with email automation in place, businesses and online stores can expect a huge number of benefits which eventually would scale up their revenue. Below mentioned are a few important benefits of email automation. 

1. Create Automated Email Drip Campaigns

2. Segment Audience Based on Criteria

3. Increase Customer LTV 

4. Scale Up Your ROI

5. Send Personalized Email to Customers

6. Increase Brand Awareness

Whilst there are a lot of other benefits one would get using email automation for business, let’s just skip this part and actually look into the list of top 5 email automation tools that we’ve compiled for you! 

1. MailChimp

MailChimp is one of the best-known email marketing automation tools in the industry because it’s easy to use and gives you a diverse array of email marketing tools. All from one single platform. By using MailChimp, you’re able to:  

  • Send drip emails based on website activity and user behavior. 

  • Automate routine tasks 

  • Customize sign up forms 

  • Send targeted emails and email blasts 

  • Stay up to date with detailed reporting and analytics. 

  • Integrate your ecommerce store and more., 

MailChimp also allows you to send emails for up to 2000 subscribers in its free version. MailChimp is an ideal solution if you are looking for tons of integration opportunities and you are having a huge subscribers list.

2. Retainful 

When it comes to ecommerce stores, Retainful is simply the best. With Retainful in your marketing stack, you get to recover a huge percent of your lost sales by sending automated emails to your visitors. This freemium plugin is quite user-friendly and lets you create automated email campaigns and send unlimited cart recovery emails to visitors who have abandoned their shopping cart. There are a lot of other things you can be doing with Retainful:  

  • Schedule and Automate Cart Recovery Email Templates: Retainful allows you to create and send automated cart recovery emails at regular time intervals. You can either choose from existing email templates or create one on your own. 

  • One-Click Cart Recovery: One click is all that’s needed for your target audience to reach out to their abandoned cart. Retainful’s cart recovery emails that are being sent at regular time intervals allows audience to go directly to their abandoned cart by clicking on the link within the email. This helps in driving higher conversions. 

  • Abandoned Cart Recovery Insights: Retainful helps you keep track of your abandoned carts once you’ve set up cart recovery emails. And also gives you real-time tracking features that help you stay more aware as to how your automated email campaign is performing. 

  • Next Order Coupon Generator: Retainful also allows you to generate next order coupons and send them along with the mail when your visitor completes his/her purchase. 

Other Benefits You Get When Using Retainful:

  • Unlimited Cart Recovery Emails

  • Email Collection Popup

  • Coupon for Email Collection

  • Drip / Sequential Email Reminders

  • Countdown Timer with Auto Coupon

  • Premium Email Templates

  • Analytics & Support

Retainful, an email automation tool for abandoned cart recovery does its job when it comes to its section. With three versions (free, pro and business) Retainful is a must-have tool if you are running an online store. It helps you convert customers that you most likely wouldn’t have had over a period of time. 

3. SendinBlue

SendinBlue, another marketing automation tool comes with both email SMS marketing features. By using SendinBlue, you get to: 

  • Create attractive and professional newsletters

  • Send transactional emails

  • Make use of readymade automation workflow templates

  • Smart schedule your email delivery timings

  • Build a dynamic email list

  • Integrate with Google Analytics

  • Leverage the power of personalization

  • Segment audience based on their user activity and more

SendinBlue allows you to send up to 300 emails per day to an unlimited number of subscribers in its free version. If you ask for two reasons why you should be using SendinBlue it’s because of its powerful audience segmentation features and transactional emails. Sendinblue’s paid version starts from as low as $25 per month. 

4. MailerLite

MailerLite was started off in the year 2010, aspiring to give businesses a powerful email solution that could help with their growth. With MailerLite, you can: 

  • Create Campaigns

  • Grow Subscribers

  • Deliver Targeted & Personalized Emails

  • Track Automated Email Campaign Reports

  • Integrate and Connect with API’s

  • Custom Design Your Landing Page and more., 

It should be noted that MailerLite is relatively cheap when compared to most of the other email marketing automation tools. If you are a freelancer or you run a business with a limited number of subscribers you should definitely consider opting for MailerLite. Because it’s easy to use and promising. 

5. ConvertKit

ConvertKit is another email marketing software that helps you to grow your audience and eventually your income. Just like most of the other email marketing automation tools, ConvertKit allows you to: 

  • Create Sign up forms and Landing pages

  • Understand your audience and segment them

  • Send personalized emails to segmented audience

  • Engage customers with automated emails

  • Duplicate an email and resend to those who haven’t gone through your email. 

  • Track conversions on homepage dashboard and more

ConvertKit does not have any free versions but they allow you to try it for free. The base plan starts at $29 per month. 

Convertkit suits best for companies who look forward to running automated email campaigns that are extremely targeted. 

The Verdict

While you’ve understood how important it is to use email automation, it’s equally important that you choose the best email automation marketing tool for your business.

We’ve been through a list of email marketing automation tools with each one of them being special in their own way. It’s you who has to choose what’s best for your business by doing calculated research, taking into consideration the price factors and the benefits!

Author Bio: Akshy is a Content & Growth Marketer with specialization in the ecommerce Sector. Being a Growth Marketer his blogs are mainly focused on growth marketing and growth hacking techniques and of course the ecommerce Sector. When not glued to his notebook, Akshy loves to watch movies, cook, read and explore the wilderness all by himself!

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Top Tips Ecommerce Brands Can Steal from Amazon’s Model

Amazon’s dominance in the ecommerce sphere has become the stuff of legend. It’s both the most consistent innovator and the established industry leader, and often it can feel as if everyone else is just playing catch-up to it.

But to get to the heights they’ve achieved today, Amazon had to make a series of savvy business moves.

From their trailblazing use of machine learning and algorithms to their best-in-class membership program, it’s instituted policies and programs that has made it  the clear leader in it’s field. And you know what? There’s no harm in learning—or, yes, if you want to call it that, stealing—from the best.

Here are six ways that other brands can take a page out of the most successful playbook in ecommerce.

1 Personalize, personalize, personalize

Amazon’s personalized recommendation algorithm is among the best investments the company ever made. By grouping its customers’ interests and using the intersections to provide recommendations for similar items, Amazon creates an automatic, always-on, personalized upsell that makes customers feel more valued. Combined with its expansive Amazon PPC platform, the level of detail Amazon can target through its personalization engines is truly impressive.

Studies show that customers genuinely appreciate personalization and that it makes them more likely to convert. To add personalization to your ecommerce site, you can use a variety of methods and techniques, including:

  • Geotargeting tools to market to customers by their location
  • Weather- and season-based personalization
  • Tailored recommendations based on shopping and browsing data
  • Content recommendation algorithms
  • Retargeting and cart abandonment reminders

Ecommerce businesses have numerous choices for personalization software, including industry leaders like Monetate for retail and Cxense for digital media. But in a market with so many options, take some time to do the research and choose the one that’s right for your business.

2. Make it easy for customers to find what they need

Amazon’s success is built on a chain of conveniences: Its search is fairly easy to use, checkout process is painless and shipping is speedy. Each is important in its own way, but creating an optimized navigation and selection process is particularly foundational to its success.

Of course, Amazon has invested millions in its proprietary search algorithms, but you can improve your site’s navigability with a more modest investment in some key best practices:

  • Create useful, informative and original product descriptions that serve as a trusted guide for shoppers
  • Add autosuggest to your site search feature to allow shoppers to find what they’re looking for more quickly and accurately
  • Provide easy-to-use navigational tools such as category buttons or drop-down menus
  • Use faceted search and product filtering options for customers who want a more browsing-focused experience
  • Create visually rich search results pages that include high-res images of items
  • Use cookie retargeting to remember users’ preferences (there’s personalization again!)

3. Offer A meatier loyalty program

Amazon Prime might be the best deal around as far as premium membership programs go. For just $12.99 per month, you’ll get streaming video, streaming music, Whole Foods discounts and, of course, the legendary two-day free shipping. What’s not to like?

That’s not to say that most businesses will be able to offer the same smorgasbord of benefits that Amazon does. The company’s incredibly wide reach allows them to pack a lot of value into a single service, and its abundant cash flow helps it absorb the high costs of these services. But it is worth asking if your loyalty program can offer more to your customers. Consider some techniques to add variety and value to your loyalty program, including:

  • Reward forms of customer engagement other than buying, such as watching a video or signing up for an email list
  • Look into teaming up with other businesses to offer co-branded rewards
  • Create a referral system that rewards customers for recommending your business to their friends
  • Offer different options for customers to cash in their rewards
  • Create values-based loyalty program incentives such as donations to a cause

4. Make checkout a breeze

Cart abandonment is among the most vexing problems of ecommerce for many retailers. In one study on why customers abandoned their carts, 34 percent cited being asked to create an account and 26 percent said the checkout process was too long and complex. That’s one area in which Amazon excels. Not only does it allow guest checkout, but it breaks the checkout process down to its most essential components and even allows one-click ordering.

It’s surprising how often ecommerce retailers don’t follow simple best practices of checkout design. Whether or not cart abandonment is a problem for you, ecommerce websites can always benefit from some checkout streamlining, including:

  • If possible, allow customers to check out without creating an account.
  • Provide clear instructions for filling in all required fields.
  • Don’t ask the customer to fill in unnecessary fields.
  • Show the customer where they are in the checkout process and allow them to navigate freely forward and backward.
  • Set up your site to send automatic follow-up and tracking emails.
  • Make sure that your mobile checkout is just as fast and effective as the desktop site.

5. Create time-sensitive offers

From Prime Day to Cyber Monday and beyond, Amazon knows how to light a fire under the customer to take action. It even offers a rotating selection of daily Lightning Deals, as well as frequent sales on e-books. These limited-time offer strategies help maintain customer engagement by keeping shoppers checking the site more frequently to see what’s new, and it encourages conversions by reminding customers that the deal won’t last.

These are great strategies to borrow, and they’re some of the easiest to implement. You might even be able to do it with the tools you’re already using. Email marketing is a good platform for time-sensitive offers since it allows your brand to speak to the consumer directly. Social media can also be a good platform for this kind of offer since it allows you to situate your offer as part of a timeline and run your ads automatically during certain time periods.

6. Focus your resources on the customer’s experience

For all its many bells and whistles, Amazon’s front end is based around a relatively simple concept: make sure the customer’s experience is easy, fast and logical. When your team is designing a new website UI or UX element for your ecommerce experience, remember to keep these goals in mind. What seems like an easy option for someone with inside knowledge of the products and site might be intimidatingly complex for someone without—so make sure that you’re designing with the customer in mind.

Amazon has created the standard against which all ecommerce experiences are judged—but for an ecommerce entrepreneur, that should be a motivating factor rather than a discouraging one. By making smart choices and taking the elements that make sense for your ecommerce business, you can borrow a little of that Amazon magic and your customers will love you for it.

Author Bio: Ron Dod is the Co-Founder and Chief Marketing Officer at Visiture.

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6 Steps To Creating An Ecommerce Checkout Page That Converts

The checkout page is the final stage of your customer’s online buying journey, but is arguably the most important one. It is where they will confirm their purchase, meaning another user you can safely say has ‘converted’ into a sale. Although ads, landing pages and everything that comes before the checkout are just as important to moving the customer along the purchase funnel, the checkout is your store’s moment of truth.

At the start of 2019, the Baymard Institute aggregated results from 41 studies to work out an average figure for ecommerce cart abandonment rate. It was stated within the report that the average figure stands at 69.57%. This means that only an approximated 30% of users who add items to their cart and reach your checkout page will end up purchasing.

Considering this figure, there is no need to freak out over a seemingly large proportion of people abandoning your site on the checkout page.

Why do users abandon ship on the checkout page?

According to US consumer research, some of the top reasons for abandoning a cart on the checkout page are as follows:

  • Shipping rates become added on to the total price of the order, and it gets too expensive.
  • Customers want to reach the checkout page to know your final price, before heading to other sites to compare.
  • The order did not qualify for free shipping.

Customers should be expected to shop around for the best deals, so include a feature that will keep yours front of mind, or even prevent them from needing to look elsewhere. They also won’t be best pleased if unexpected costs rear their ugly head during the checkout process. Apart from these more obvious fixes, what else can be done to ensure a well-converting checkout page?

How to design a killer checkout page

There are definitely things you can implement in order to improve your chances of increasing checkout page conversion, however. Let’s take a look at some of the most well-researched tactics.

#1) Test a single-page checkout

Checkout processes that span several pages are more at risk of losing the customer. It is well-known that the more clicks a customer needs to make, the more likely they are to drop off. If you can work product, shipping, and payment information into the one page, you might be onto a winner.

6 Steps To Creating An Ecommerce Checkout Page That Converts

If you must have a multi-page checkout for whatever reason, give your shopper a visual progress indicator to show them what step they’re in. This at least gives them some sense of how many steps they have left in the checkout process, alleviating any frustration over the multi-step interface.

#2) Make sure the checkout is a secure experience

With more people becoming increasingly aware of online fraud, security signals are your best bet for ensuring a potential buyer isn’t thrown off by fears over their data. Some of the security features most people would look for on a product page include the padlock symbol in the HTML bar, or security badges from the likes of McAfee.

With almost half of Americans having fallen victim to credit card fraud over the last five years, you need to make sure that your checkout page is a place where everyone can feel their payment details and personal data are secure.

A secure checkout experience fosters trust, which is one of the pillars of conversion.

#3) Give the option of a guest checkout

By not forcing users to create an account with you, you can eliminate the problem caused by the second largest bar in the chart below.

6 Steps To Creating An Ecommerce Checkout Page That Converts

As tempting as it is to gather as much information about the people who browse your site, you can collect email addresses later. Showing users a sign-up page just before they are about to checkout is a huge disruption, and something which a large portion of people aren’t prepared to go through.

#4) Be flexible with your payment options

It won’t serve you well only to offer payment via one type of card. If a user wants to purchase a product but they cannot see their preferred payment method listed, they likely won’t take their interest any further. Make sure to accommodate alternative payment options like PayPal or Stripe – these are increasingly popular.

#5) Limit form fields to only necessary information

If you do present your shopper with a form to fill, only include the important bits. A customer that catches a scent of unnecessary form fields for advertising metric gain, is only going to repay you by closing their browser. Keep things limited to name, delivery information and email address.

#6) Save your upsells for afterwards

Post-purchase upsells are given that name for a reason. You really don’t want to distract a customer on the brink of purchase with a couple of different offers, before they have even finalized the primary transaction. This could only end up clouding their vision and sending them off to other sites in the name of comparison.

Testing is crucial

None of the tips mentioned throughout this article are guaranteed quick-fixes to your checkout page’s conversion rates. Simply put, they are well-researched ideas which have been proven to raise checkout conversion rates on many ecommerce sites. In order to achieve the same effect on your site, monitoring key statistics while you implement and test changes will be the answer.

To get a clear idea of how your changes perform, ensure that you test mobile performance as well as desktop. Many people now browse ecommerce stores from their mobiles, so you will want to nail down the checkout page on this platform too.

Author Bio: Ellie Batchiyska is a PR Coordinator for Conversion Giant, a digital marketing agency that specializes in conversion rate optimization for a variety of ecommerce clients across the U.S.

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