12 Best Ecommerce Analytics Tools Worth the Money (2024)

The best business plan is constantly being rewritten, and the easiest way to make changes is knowing what you need to change, which is where analytics tools help.

The best ecommerce analytics tools give you in-depth customer data, make helpful suggestions, and are easy to use – even for eCommerce beginners. 

Best Ecommerce Analytics Tools

1. Glew

Glew is the best analytics software for ecommerce businesses that want to scale up and grow. 

Glew sends you a daily email with insights into customer behavior, so you can keep track of how your business is developing day by day.

All of Glew’s features are made for helping you maximize revenue, such as the ability to restock and price products smarter based on data. 

You can also use analytics to segment your customers, which makes it easier to market directly to each demographic. 


One of Glew’s best features is its free Starter plan, which is perfect for teams just starting out in the world of ecommerce data analytics.

To get the prices for the paid plan, store owners must contact the sales team directly, and huge enterprise-sized businesses will receive a custom quote. 

What We Liked 

  • The onboarding is great and the customer support team are helpful. 
  • The user interface is intuitive, so it’s perfect even for beginners. 
  • All your KPIs, including important financial ones, are in an easy place to access. 
  • If you’re new to the platform, you can sign up for insightful webinars to support. 
  • Improvements and new features are regularly added to the platform. 

What Can Be Improved 

  • The cancellation process is quite difficult. 
  • The pricing could be more transparent and straightforward. 
  • Some of the reporting isn’t customizable to your particular needs, so it can be hard to get hold of niche data. 

2. Optimizely

Optimizely is one of the best ecommerce analytics software for teams wanting to drive revenue with built-in workflows. Optimizely is all about using data to make the customer experience better for individuals.

The platform uses AI to close gaps in the customer experience, allowing you to match the right visitor segments with the right digital experience. This level of personalization helps to improve your conversion rate. 

Optimizely has other features beyond analytics and workflows that you can use if relevant, such as content marketing. 


Depending on exactly what you want to get out of the Optimizely platform, there are different plans to suit each need. The plans, however, include custom pricing, especially for your business and usage case. 

If you want to use Optimizely for content marketing, there’s a free plan for beginners, and then the cheapest paid plan starts at $79 per user per month. 

What We Liked 

  • Optimizely allows you to run A/B testing to find out which experiences best suit your customers. 
  • The flexibility in which features you do or don’t want to implement. 
  • Beginners can build experiments with no need for coding knowledge. 
  • You can experiment with everything from content to search results and algorithms. 
  • You can see your experiments in real-time, allowing you to make swift business decisions. 

What Can Be Improved 

  • Optimizely is one of the more expensive analytics tools. 
  • The WordPress page builder integration doesn’t work as well as it could. 
  • Featuring a snippet from Optimizely increases page load time. 

3. Hotjar

Hotjar is the best analytics tool for ecommerce if you want to see your site how your customers see it. Hotjar has a real wealth of features designed to give you a unique insight into youcustomer’ss’ experience of your site. 

You can take recordings of users scrolling through your site to experience your user interface first-hand and track the funnel. This will give you an insight into changes to make to your funnel to increase the conversion rate. You can also visualize customer behavior using heatmaps. 


There are different types of pricing plans available for Hotjar depending on the type of analytics that are most useful to you. Each type of pricing comes with a free plan with all the basics, which is ideal for people just getting started. The paid price plans start at €39 per month. 

What We Liked 

  • Hotjar is one of the best eCommerce analytics platforms for understanding your customer’s user journey and marketing funnel. 
  • There’s a free plan for newbies to analytics. 
  • This ecommerce analytics tool gives you a real-time insight into customer journey. 
  • It’s easy to use and provides comprehensive insights. 
  • You can get instant feedback from customers to implement into your strategy. 

What Can Be Improved 

  • Hotjar is lacking in suggestions of what you could do better to improve conversion rate. 
  • Hotjar doesn’t segment customers automatically, which makes tracking particular demographics more challenging. 
  • The integrations are limited. 

4. Databox

Databox is the best ecommerce reporting software for businesses wanting to manage their data from one dashboard, which can be accessed by any device. 

Databox offers automated reporting, so you can save the time you usually spend on manual reporting to get on with increasing revenue. 

You can also monitor all your company’s metrics on one screen, including monthly users, conversations, and custom metrics. There’s also an option to track KPIs, so you can keep on top of your business daily, instead of waiting for a problem to happen then fixing it. 


One of the best features of Databox is that it offers a free forever plan – perfect for businesses wanting ecommerce analytics on a budget. The paid plans are quite expensive, starting at $72 per month for the Starter plan, and increasing to $231 per month for the most expensive plan. 

What We Liked 

  • There are tons of integrations you can include with Databox.
  • The free plan is ideal for businesses on a budget just getting started. 
  • Databox removes the need to log in to multiple software packages to access data reporting in different formats.
  • The dashboards are easy to read. 
  • You can connect multiple software programs with just a few clicks. 

What Can Be Improved 

  • Because of all the features and customization, Databox can be difficult to set up. 
  • The visual customizations are limited. 
  • Although there is a limited free plan available, the paid plans are expensive. 

5. Supermetrics

Supermetrics is best for companies who want to integrate data into their existing preferred visualization storage destination. For example, Supermetrics allows you to pull data through to Google Sheets, Excel, data Studio, and more. 

With this ecommerce tool, you can make sure all your data is easily found in one place. When you reduce data spread, you make it easy to improve your business based on data. Plus, different members of the team can pick up where you left off, by looking at the information on your data storage center of choice. 


There is a free trial available, so you can try Supermetrics before committing. The paid plans are split into each data storage destination, so for example there’s one for Google Sheets and one for Excel. The cheapest Google Sheets plan is €99 per month when billed annually, going up to a costly €499 for the most expensive plan. 

What We Liked 

  • The customer service support from the Supermetrics team is excellent. 
  • Supermetrics is easy to use, even for beginners.
  • There’s a free trial in case you’re unsure about whether Supermetrics is right for you. 
  • The ecommerce reporting tool is reliable and uptime is great.
  • The list of potential connectors is extensive, and covers almost all options. 

What Can Be Improved 

  • Refreshing the feeds can at times be clunky. 
  • If you’re using Supermetrics with different connectors, it gets expensive quickly. 
  • When errors do occasionally occur in Supermetrics, they usually require support from the team and can’t be fixed by users. 

6. Woopra

Woopra is the best ecommerce reporting software for tracking your entire marketing funnel from start to finish. 

With Woopra, you can seamlessly sync existing user data from databases and software, so you don’t miss out on any useful data by switching to Woopra – and you don’t need developers. 

You can map how users journey through various touchpoints to see where customers decide to buy or leave, and work out how to improve conversion rate. The platform’s trends function allows you to track the growth of any metric over time. 


The Core plan is free, and compared to many other free plans, it offers a lot of features. 

The Pro plan is very expensive at $999 per month, so this is mostly recommended for larger businesses with a huge budget to spend on analytics. This pricing plan allows for 5 million actions per month. 

What We Liked 

  • You receive extremely detailed live updates about your store’s success and user metrics. 
  • The funnels are customizable. 
  • Data can be analyzed from both a web and a mobile version of the platform. 
  • If you’ve got customer data from a previous solution, you can transfer it to Woopra. 
  • You can analyze customer engagements with particular features and actions. 

What Can Be Improved 

  • The user interface could be improved to make it more intuitive. 
  • Customer support response time can sometimes be slow. 
  • The mobile app doesn’t work as well or as quickly as the desktop version.

7. Lucky Orange

Lucky Orange offers data analytics for ecommerce alongside a live chat function, so it’s the best option for businesses looking to combine the two features. 

You can use session recordings to watch a specific person navigate your website and find out what’s stopping them from converting. This data helps you remove friction points to improve the conversion rate.  

The dynamic heatmaps feature shows you what visitors to your site are most likely to engage with. This helps to measure the success of features like pop-ups and chatbots. 


The pricing of Lucky Orange is much more affordable than many other analytics tools. There’s a free plan with limited functionality, and the cheapest plan starts at $18 per month when billed annually. The pricing plans increase slowly, and there’s one best suited to each budget and set of needs. 

What We Liked 

  • Lucky Orange gives you access to your user journey in an easy-to-understand visual way.
  • The low pricing entry point makes it easier for small businesses to engage in analytics.
  • The user tracking and heat mapping occur in real-time, for the latest data at all times.
  • It integrates well with other tools. 
  • The funnel setup feature is excellent. 

What Can Be Improved 

  • The chat function isn’t as good as standalone live chat providers. 
  • Lucky Orange doesn’t allow for auto-deletion of screen recordings that don’t match a specific user behavior. 
  • The stats from the Google Analytics integration sometimes don’t match.

8. Fullstory

Fullstory is another eCommerce analytics tool that’s perfect for monitoring how customers view your entire user experience through funnel tracking tools. 

Through the tracking functionality, you can identify revenue-blocking issues and contextualize the data with real user sessions. This allows you to best set up your eCommerce store to maximize conversions, going from from data to decisions. 

The data that Fullstory gives eCommerce store owners can also improve organizational efficiency, by empowering engineers with everything they need to troubleshoot issues. 


There’s a 14-day free trial available for people who want to try Fullstory before committing to a paid plan. For more information about Fullstory’s paid plans and custom pricing, you need to contact Fullstory directly. The three paid plans are called Business, Advanced, and Enterprise, and they each differ in the number of features they offer. 

What We Liked 

  • Fullstory provides tons of actionable insights in a matter of seconds. 
  • You can see where customers encounter problems on your site and fix them. 
  • The conversion reports actually quantify the result of user friction on KPIs. 
  • The onboarding process and customer support is thorough. 
  • The speedy data allows you to reduce points of friction in real time. 

What Can Be Improved 

  • The marketing analytics tool for ecommerce brands can be a learning curve for those who aren’t well-versed in data. 
  • Fullstory lacks support on the back end. 
  • There’s no permanently free plan for businesses just wanting basic functionality. 

9. Visual Website Optimizer (VWO)

Visual Website Optimizer is one of the best analytics tools for A/B testing. You can A/B test everything from your content marketing to your product features to see which is more likely to convert your eCommerce customers. 

This ecommerce performance analytics tool allows you to keep an eye on guardrail metrics, so if an experiment isn’t going well and could harm your brand, you can stop it quickly. 

If you have multiple experiments on the go, you can keep track of them in a centralized dashboard, so all departments including development and marketing can see them. 


There’s a free trial and several VWO pricing plans, all of which involve VWO users requesting a custom quote from the sales team. Each pricing plan includes different features, and one of them includes in-house services from the VWO team. With this plan, the team mine your data to identify optimization strategies and improve your conversion rate. 

What We Liked 

  • The customer support offered by the team is great. 
  • You can set up A/B experiments quickly and easily. 
  • The ability to centralize all customer data in one place makes adjusting your strategy easier. 
  • You can capture visitor attributes from customers’ browsers. 
  • There’s tons of behaviorial data in the form of heatmaps, session recordings, and more. 

What Can Be Improved 

  • The data is stored for a limited period, rather than permanently. 
  • There’s no permanently free plan. 
  • Some of the functionality and features work better if you have a developer on the team to help you implement them. 

10. SavvyCube

SavvyCube is the best marketing analytics software for ecommerce brands wanting to know exactly where their revenue is coming from. With SavvyCube, you can learn the revenue and net profit that each product, category, customer, marketing channel, or region brings. 

With this data, you can then make sure you put effort into actions which are the most likely to reap rewards for your business. By discovering which products sell well and which are returned most often, you can maximize your inventory for income generation. 


There’s a 30-day free trial, which is longer than many of the other analytics platforms. The paid plans start at an affordable $49 per month, and go up to $499 per month for the most expensive. The price for the more expensive plans is quite high, but it’s justified by the in-depth knowledge you get about your online store’s revenue. 

What We Liked 

  • You can run and save custom reports to find out exactly what you want to know about your business. 
  • Customer analytics give you an insight into customer behavior and demographics. 
  • There are several integrations available, such as PayPal, Shopify, and Google Analytics. 
  • The platform can combine the output from various analytics systems. 
  • SavvyCube’s regular email reports keep you in the loop about the health of your store. 

What Can Be Improved 

  • There’s no cheap or free plan for new starters. 
  • The ecommerce marketing analytics software could offer more integrations than are currently available. 
  • There’s no clear price plan for users with more than 50,000 per month. 

11. Metrilo

Metrilo is ecommerce data analytics software that can track almost everything, from influencers, channels, and referrals, to individual product performance. You can segment and target email lists, which makes it easier to market to a specific subset of your existing or potential customers. 

Repeat customers are a huge part of any retailer’s revenue, which is why Metrilo allows you to track customer retention and drive repeat sales. Metrilo also helps you to send email campaigns and collate important customer feedback. 


This ecommerce insight platform is available for free for 14 days, then the cheapest paid plan starts at $119 per month, or $99 per month if billed annually. 

This platform is definitely expensive compared to others, but the wealth of features make the price worth it for larger companies. For smaller companies with a strict budget, a more affordable platform might be better. 

What We Liked 

  • Metrilo’s dashboard is easy to read and updates in real time with up-to-date insights. 
  • You can measure conversion rates by device, to see if your site needs to be better optimized for web or mobile. 
  • Metrilo provides you with the lifetime revenue of each customers, so you can see which customers to reward/prioritize. 
  • Segmented customer lists allow you to personalize emails. 
  • The system provides tips and tricks to improve your business. 

What Can Be Improved 

  • The dashboard doesn’t allow for much customization. 
  • The email customization options could be better to make emails feel more branded.  
  • The price is high, particularly for new businesses with a limited budget. 

12. Kissmetrics

Kissmetrics is the perfect ecommerce analytics software for finding out more about which customers spend the most with you, and how you can market to them. The more you market to customers who are actually interested in your product, the more likely you are to increase your conversion rate. 

You can also see the lifetime value of each category on your site, so you can see which products sell and which don’t. You can then decide to increase marketing for poor sellers or simply change some products. 


There’s a free 30-day trial of the ecommerce reporting software, after which the cheapest plan is $299 per month, which isn’t suitable for smaller businesses on a budget. While Kissmetrics is a very in-depth software with tons of features, there are plans which offer a similar number of features and aren’t as expensive. 

What We Liked 

  • The metrics provided help you to reduce cart abandonment. 
  • The tool provides extensive data on every aspect of the customer journey. 
  • This ecommerce data analysis tool has great visualization and configuration options. 
  • The sales funnels reports are easy to understand. 
  • You can personalize pop-ups and other additions to match your brand identity. 

What Can Be Improved 

  • The cost isn’t affordable for many smaller, newer businesses. 
  • Some experiment reporting requires the user to be quite tech-savvy and familiar with data. 
  • You can only filter the reports by one aspect at a time. 

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