12 Best Ecommerce CRM Software Actually Worth the Money (2024)

Ecommerce stores need a CRM system to help them build and monitor customer profiles for more impactful marketing and sales efforts. 

These platforms help streamline the sales and marketing aspects of running a business without requiring the team to do these tasks by hand. 

The best CRM for ecommerce has an easy-to-use interface, allows for segmented targeting of customers, and helps them capture untapped revenue sources. 

Best CRM For Ecommerce

1. ActiveCampaign

ActiveCampaign is the best ecommerce CRM for Shopify and other ecommerce platforms. It is mostly utilized as a powerful email marketing tool that’s combined with a CRM platform, with both features being extremely valuable to business owners of any size. 

The Shopify integration is easy and simple to do, allowing users to monitor and manage valuable business analytics all in one place. 

The email marketing side of the resource is very convenient and efficient for business owners since it automates marketing communications between the brand and the customer. 

Other great features that help business owners become more efficient include seamless contact and deal management, a reporting dashboard, lead scoring, and more. 


Monthly plans at ActiveCampaign start at just $15/month. They do not have a free plan, though they do offer a 14-day free trial for users to test out the platform. 

Given the leading position ActiveCampaign has in the industry and the fantastic features included, this is a good value for what users pay. 

What We Liked

  • Easy integration with other business applications for a comprehensive business management tool
  • Site and event tracking available even with the lowest tier
  • Customer support available over multiple mediums, providing quick and helpful service
  • Multi-language support on the platform
  • The platform simplifies deal and contact management for users

What Can Be Improved 

  • The reporting dashboard could be improved to provide deeper analytics
  • No free plan, just a 14-day free trial
  • The platform may not support larger organizations with larger sales teams

2. Hubspot

Hubspot is widely considered the best ecommerce CRM solution, with more than 150,000 customers across 120 countries. So, it is largely viewed as one of the industry leaders for ecommerce brands. 

Their email templates bring in high levels of conversions, with templates that can easily be shared across the team for easy collaboration. Their tracking features allow users to monitor the progress of their outreach campaigns to see when a lead opens the email and other details of the interaction. 

It’s easy for users to automate email sequences for effective customer targeting, further supported by its personalization and follow-up functions. 


Monthly prices for Hubspot CRM start at $45 and go up to $1,200 a month. The higher tiers include more authorized users, better customer support, and other reporting and analytics features. There is a set of core CRM and sales features that Hubspot provides for free. 

As the industry standard for ecommerce CRMs for many, Hubspot providers users with a lot of value, though the price may be out of reach for all ecommerce stores. 

What We Liked 

  • There is core group of CRM and sales tools that they provide for free
  • Users get a notification on real-time behavior and interactions with leads
  • Personalized emailing functions for new leads and existing customers
  • Easy to use dashboard with relevant information
  • Simple integration of the platform with search engines 

What Can Be Improved

  • The templates aren’t as easy to modify as some of the other CRMs for ecommerce
  • The platform can quickly become expensive and out of reach for smaller businesses
  • Annual contracts that lock you in with no option for early termination

3. Salesforce Commerce Cloud

The best ecommerce crm software for larger enterprises is Salesforce’s platform. Salesforce users will enjoy great features around customizing the customer journey, including personalizing email campaigns and landing pages without needing to know code. 

There are also predictive insights and analytics easily available on the platform, which helps users track their ROI effectively. 

Users can also deal with prospects and monitor engagement with them to push them down the sales funnel and boost revenue performance for the brand. Plus, Salesforce’s CRM can easily be integrated with brand’s existing tech stacks for streamlined efficiency. 


There are three different plans available for Saleforce Commerce Cloud, with the pricing being a percentage of the gross value of merchandise. This ranges from 1% to 3%, with the highest-tier plan including AI-powered features. 

Because the pricing is proportional to the merchandise value of a business, it can allow even smaller businesses to access the powerful capabilities of Salesforce’s CRM. 

What We Liked

  • Good collaboration capabilities between team members like file sharing
  • There is a great multi-channel customer support team available to users
  • Multi-currency and country support for international businesses
  • Easy integration with other Salesforce applications 
  • Monthly support meetings from the Salesforce team to ensure users are propsering

What Can Be Improved

  • No ability to creat custom APIs in the back-end
  • User interface can sometimes be clunky and have an overwhelming amount of information
  • High-speed internet needed to function properly

4. Thryv 

One of the best CRM for small ecommerce shop owners is Thryv. It is an end-to-end platform busines owners can use to manage the customer experience and automate outreach to customers. 

The platform is specifically designed for small businesses and is the best CRM for ecommerce and person sales, especially when it comes to attracting new customers, securing the deal, and nurturing the relationship afterward. 

The all-in-one platform includes features like 24/7 support with business specialists, client communication, payment processing, and review generating. All of these capabilities allow Thryv users to get the most out of their client relationships and keep them coming back for more. 


Pricing for Thryv is only available by making a request to the team, who will then build a quote specifically-tailored to your business. 

However, it appears that you can request either a monthly or yearly fee, though it makes it difficult to determine the value of this product given the lack of price transparency. 

What We Liked 

  • Customers can find the business based on online ratings and reviews through Thryv
  • Businesses can send out reminders like texts and emails to past or potential customers
  • The CRM platform includes a payment processing system to instantly get paid
  • Set up automated messaging to nurture customer relationships
  • Easy to send invoice proposals 

What Can Be Improved

  • Still no integration between Thryv and Xero available to users
  • Pricing quotes are not transparent and only available by request to the team

5. Freshworks Freshmarketer

This is one of the best crm for ecommerce business leaders to use, which customers like for its all-in-one platform that streamlines sales and marketing efforts. 

The platform allows users to create customer lifecycle stages based on the data and behavior of their customers, which helps them monitor and maximize their LTV from customers. The A/B testing, heatmaps, and segmentation capabilities are all great features of Freshworks that help to drive more conversions. 

Plus, Freshworks can be customized to match the local currency, which helps brands that operate internationally. It can also be used across multiple channels including email, phone, live chat, and WhatsApp for better reach and more touchpoints with customers. 


Freshsales is available at four different packages from $19 to $79 per month, making it one of the more affordable options on this list. They also offermcustomers a 21-day free trial .

The higher tiers include more features related to CRM customization, reporting, and multi-crurency support, which could be necessary for ecommerce brands today. 

What We Liked

  • Users can set reminders for tasks and follow-ups 
  • Easy to track new leads and deals through the pipeline
  • Uploading and managing contact list is simple and straightforward
  • User can share reports and dashboards with others
  • Helps users onboard new leads and customers

What Can Be Improved

  • Integrations with other apps could be better and easier to establish
  • The user interface isn’t as easy as some of the others on this list
  • Support isn’t always readily available

6. Capsule

Thousands of ecommerce companies utilize Capsule, which is one of the best ecommerce crm software for small and medium sized businesses. 

They have a great mix of simplicity and sophisticated features, which many customers find appealing. They have great contact management, which allows users to access the history of their interaction with customers. With this, you can import data, sync contacts, and access key information about customers. 

Capsule allows provides easy-to-use pre-built email templates for automated email campaigns. They make it easy to track performance of email outreach efforts with clear data and analytics. 

They also provide a drag-and-drop feature for tracking leads in the sales pipeline. 


Pricing for Capsule ranges from $18 to $54 a month, with each higher tier supporting more contacts, storage, email templates, and more. This is pretty fair pricing compared to other platforms, though there may not be as much value as you’ll find with others on this list. 

This ecommerce customer relationship management is free for 14 days, and they also have a free plan with basic features, two users, and up to 250 contacts. 

What We Liked

  • Easy integrations with other business tools and applications
  • Great pricing for what customers receive
  • Even the lower priced plans support a good number of contacts
  • There is a free plan available with basic features for smaller businesses
  • The user interface is intuitive and easy to navigate

What Can Be Improved

  • Integration with Goolge Workspace applications could be more advanced 
  • Storing email communications requires you to BCC a dropbox address each time you email someone
  • The functionalities are quite basic and not very advanced

7. Keap

Many like Keap as an all-in-one CRM for ecommerce sales and marketing automation. It helps users grow their businesses with better and more targeted outreach campaigns. Plus, the platform allows you to track, organize, and nurture leads over time. 

Keap is one of the best ecommerce CRM for small business customers, and provides users with expert coaching, a dedicated community of entrepreneurs, and advanced training so you can optimize your use of the platform. 

Their campaigns allow you to target and segment customers in a way that leads to better engagement, more personalized messaging, and overall, better sales performance and repeat purchases. 


Keap offers two different packages for its CRM, which ranges in price from $129 to $199 per month. While not the cheapest on the list, there is a lot of value that users can gain from using Keap. 

The higher tier package includes more contacts and users, so businesses can select the plan that best suits the size of their company. 

What We Liked 

  • Clean and easy to use interface that doens’t require a steep learning curve
  • Segmentation of contacts and mailing list allows for advanced targeting
  • Support team is very helpful and knowledgeable
  • Simple integration with third-party tools and applications
  • Campaigns are easy to set up, track, and manage

What Can Be Improved

  • You can add new tabs and tools but you can’t hide tabs for tools you don’t use
  • There is a limited search functionality in Keap
  • You can’t use the campaign builder in Firefox web browser

8. Klaviyo

Klaviyo is a CRM platform built specifically for ecommerce stores, helping brands create personalized email campaigns with advanced targeting capabilities. 

This ecommerce CRM system is so beneficial because of its historical viewing feature, which allows retailers to see data on each interaction a customer has had with their storefront. 

Plus, with its predictive analytics, online sellers can use AI to predict when customers will make their next order, and at what total value, which can help sellers prepare and be more efficient with their resources.  

The combined SMS and email marketing features allow for streamlined promotional efforts to drive more subscribers and revenue for the brand. 


How much you pay for Klaviyo will depend on how big your contact list is. The pricing ranges from $35 to $1970 a month. 

There is a free trial for this CRM software if you have less than 150,000 on your contact list. Since the pricing varies by list size, it is quite fair given the value it provides and how it’s tailored to each business. 

What We Liked 

  • Easy and simple onboarding process to get started
  • Large library of intuitive plug-and-play templates for email campaigns
  • Sign-up forms are easy to add to your ecommerce site to build your mailing list
  • Leverage customer data to segment them based on their demographics, interests, etc.
  • Email flows help online sellers capture revenue they may have missed out on

What Can Be Improved

  • There may be a slight learning curve once you’ve made it through onboarding
  • SMS marketing results aren’t as impressive as their email marketing ROI
  • Lack of a dedicated account rep to provide ongoing support 

9. Metrilo

Metrilo is one of the best CRM software for ecommerce stores, especially for D2C brands or ecommerce marketers and agencies focused on sales growth. 

Many Metrilo users like the fact that you can gain in-depth information on customers with dedicated profiles, including on-site behavior so you can create personalized outreach. 

They also allow you to use more than 30 filters to segment your audience with marketing campaigns for increased efficiency and ROI. 

Overall, the insights that can be gained from Metrilo help you time emails and marketing campaigns properly for maximum impact and engagement. 


Monthly packages for Metrilo range between $119 and $299 a month. However, their lowest tier doesn’t include their CRM platform, and you can only get email marketing functionalities with the highest tier, so it may not be the best option for all ecommerce stores. 

They do allow you to try out the most premium package for free for 14 days before selecting your plan. 

What We Liked

  • Very wide range of analytics that cover performance of the overall store
  • There is a smart assistant feature that helps provide insights and recommendations
  • Each plan allows for unlimited user allocation
  • Users can access advanced customer segmentation for better engagement
  • No limits on the number of emails you can send

What Can Be Improved

  • There is a free trial, but they don’t offer a completely free plan
  • CRM for ecommerce not available with lowest-tier plan
  • No phone support available to users

10. Act! 

Act! has been around for quite some time now, so it is one of the early-movers in the space. It started off as one of the most sophisticated CRMs available, and has now evolved into a cloud-based platform that helps online store owners manage their customer relationships. 

Many appreciate the platform for its long-standing dedication to its customers, in addition to its all-in-one CRM and marketing automation tool. 

Given the functionality of the platform, it’s a good fit for small and medium-sized businesses, though some note that the interface could use some work. Users can also combine Act!’s CRM with its other helpful business tools for a more comprehensive resource. 


Act! is $30/month, billed annually, making it one of the more affordable platforms on this list. Customers can enjoy a 14-day free trial to try out the platform before committing. 

Given the value provided for the low price, this is a good deal for the CRM. 

What We Liked

  • User-friendly for beginners and easy to get started
  • Easy integration to emailing apps that the business uses
  • Build customer history of calls, emails and other interactions for a comprehensive view of the relationship
  • The platform can be used offline which is very convenient for some users
  • Can be shared among a team in real-time for enhanced collaboration

What Can Be Improved

  • The user interface hasn’t improved much in recent decades and could be updated
  • Lacks some of the more advanced features that larger enterprises may need
  • Recently changed from a perpetual contract to a per user per month set-up

11. Creatio

Creatio CRM is one of the better CRM in ecommerce, though it tends to be a better match for enterprise customers rather than smaller businesses.

It is an all-in-one platform that can help users monitor the sales cycle with advanced functionalities, while also including features for project management and business development. 

There is a low-code development tool set that allows businesses with any sort of technical resources to customize and utilize the Creatio platform for their needs. 

The high levels of personalization can be very useful to larger enterprises with more sophisticated uses, for their ecommerce integration with other platforms and tools.


Monthly packages for Creatio’s CRM tool range from $30 to $60 per user per month, and a package available by request for Creatio’s CRM bundle product. 

The pricing for Creatio can quickly add up, and the complexity of the personalization functions mean that it may be best fit for larger businesses. 

What We Liked

  • The platform can be easily customized without any coding knowledge necessary
  • Comprehensive view of customers and leads throughout the pipeline
  • Easy to see business overviews of different departments from the dashboard
  • Great data visualization tools and capabilities
  • Quick set up and out-of-the-box solution for workflow customization

What Can Be Improved

  • High price points leaves out smaller organizations 
  • The complexity of the program can make it more difficult to use than other similar platforms
  • No integration with messaging platforms to communicat with clients from the platform

12. Sendinblue 

Sendinblue is an affordable ecommerce platform that helps automate email marketing efforts, though it is still one of the best CRM for small ecommerce business users. 

Their pipeline management capability allows users to monitor all deals from one centralized location, tracking ongoing progress of leads through the deal pipeline. 

They also have a powerful collaboration feature where users can link contacts, add notes, attach files, and assign tasks to users to help sales and marketing teams reach their goals and KPIs. 

Lastly, Sendinblue helps users track customer interactions to gather data and refine their sales and outreach strategy to be more effective and profitable. 


They do have a free monthly plan that gives users access to a core set of features for no monthly cost. Because of this, they are one of the most affordable ecommrce CRMs on this list. 

Their paid plans range from $25 to $1000 per month, with the higher-tier plans including increased security measures, more comprehensive support, A/B testing, email automation, and other helpful features that ecommerce customers would likely require. 

What We Liked

  • Very competitive pricing, even offering a completely free plan
  • Automated email marketing campaigns can be triggered by customer interactions
  • There are 80,000 active installations on WordPress through the platform
  • Good transactional email and SMS marketing tool for newsletters
  • Integrations available with many other business applications

What Can Be Improved

  • There is a limit to the number of daily emails you can send from the free plan
  • The loading speed of the platform could be improved
  • Learning curve for data transfers to the platform

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