12 Best Ecommerce Email Marketing Software Tools (2024)

One of the best ways to encourage potential or existing customers to shop at your online store is by using email marketing.

The best email marketing software for ecommerce makes it easy to personalize emails based on the customer, allows you to easily build email lists, and includes automation features. 

Best Ecommerce Email Marketing Software

1. ActiveCampaign

Best For 

ActiveCampaign is the best ecommerce email marketing software for growing companies that want an end-to-end solution offering marketing support at every stage of the customer journey. 

ActiveCampaign allows you to use precise targeting to find the right prospects and grow your customer base using features like website tracking and subscription forms. 

This email platform for ecommerce includes multiple automation features, which save time spent doing manual tasks so you can focus on growing your business. You can convert customers using ActiveCampaign’s perfectly timed calls to action. 

Pricing 

With ActiveCampaign, you can get pricing for either the marketing and CRM, or just transactional email. The email pricing plan starts at $10 per month for 10,000 emails. The CRM pricing plans start at $29 per month. These prices are incredibly reasonable considering the abundance of features ActiveCampaign offers. 

What We Liked 

• The email builder offers lots of versatility and customization, so you can perfectly tailor emails to your customers. 
• Machine learning can help improve your marketing results over time. 
• ActiveCampaign integrates with many platforms like Shopify, Salesforce, and WordPress, so it’s the best email marketing software for Shopify.
• You can engage with customers across multiple channels and touchpoints. 
• The email deliverability is excellent. 

What Can Be Improved 

• If you’re new to email marketing automation, the functionality can take some getting used to. 
• There’s no free plan, only a free trial. 
• The CRM feature is not as good as standalone CRM platforms. 

Best For: Newsletters
Pricing: Starting from $10 per month for email marketing
Free Tier: No
Difficulty: Intermediate

2. MailerLite

Best For 

MailerLite is the best email automation platform for ecommerce for beginners to email marketing who want to build emails with an easy drag and drop editor. 

With MailerLite, it’s easy to put together an attractive email to convert your customers. You can then track the results of your email, such as open rate and unsubscriptions. That crucial data will help to inform your future marketing strategy. 

Growing your audience is easy with MailerLite thanks to their signup forms. MailerLite also lets you set up regular payments for a paid newsletter subscription. 

Pricing 

One of the best things about MailerLite is that it offers a free plan for up to 1000 subscribers. For unlimited emails for up to 1000 subscribers, you’ll pay $9 a month, making this a really affordable email marketing platform. 

What We Liked 

• The email marketing solution user interface is easy to use, making it perfect for beginners. 
• The platform offers a landing page builder, so you can create landing pages that convert. 
• MailerLite has great email deliverability. 
• There’s email automation to reduce your manual workload. 
• MailerLite offers tons of features, including a website builder and the ability to sell digital products. 

What Can Be Improved 

• There’s a rigorous approval process, which means signing up can take time. 
• There are no landing page templates on the free version. 
• There are fewer CRM features than other platforms. 

Best For: Newsletters
Pricing: Starting from $9 per month
Free Tier: Yes, up to 1000 subscribers
Difficulty: Beginners

3. Moosend

Best For 

Moosend is the best email marketing for ecommerce who want to send personalized content to each of their email subscribers. 

With Moosend, you can manage your audience by putting them into segments, so the right emails get sent to the right people. With the automation features, you can automate repetitive tasks and create more personalized experiences for your customers. 

Moosend’s machine learning can automate product recommendations, making site visitors more likely to convert. Once you’ve started your email campaign, you can track your efforts with key metrics. 

Pricing 

Moosend has a free trial for 30 days, after which the cheapest pricing plan starts at $9 per month. This price is very affordable, but it’s only available for companies with up to 500 subscribers. The more subscribers you have, the more you pay.

What We Liked 

• The reports are incredibly detailed, giving you a great insight into your customers. 
• Pro features are included in the cheapest price plan. 
• The customer service team are responsive and helpful. 
• You can create beautiful, personalized emails with an easy drag and drop editor. 
• The ecommerce email platform allows you to create landing pages to grow your email list. 

What Can Be Improved 

• The signup form templates could be better. 
• The site could be more mobile-friendly for users who don’t want to use the desktop version.
• There aren’t as many integrations as you can find on other platforms. 

Best For: Newsletters
Pricing: Starting from $9 per month
Free Tier: No
Difficulty: Beginners

4. Constant Contact

Best For 

Constant Contact is the email marketing platform for online stores for businesses wanting to create personalized, visually pleasing emails with an easy drag and drop editor. 

If you want to complement your email marketing with other types of marketing and automation features, you can do with Constant Contact. The reporting features allow you to track how successful your campaigns have been to help you create better future campaigns.

The list-building tools allow you to collate first-party data to contact existing and potential customers.  

Pricing 

There’s a free trial available, followed by the cheapest pricing plan for digital marketing, which is $9.99 per month. For the entire marketing automation platform, prices start at $449 per month, which is expensive, especially for small and medium businesses. 

What We Liked 

• The deliverability rates are high. 
• Constant Contact have some features that are rarely found elsewhere, such as the ability to sell digital products. 
• The website is packed full of helpful resources for getting started with email marketing. 
• There are hundreds of pre-designed templates available on this email marketing tool. 
• You can create your emails easily with a drag and drop editor. 

What Can Be Improved 

• It’s quite difficult to cancel your account. 
• The automation features are limited in comparison to other, similar email marketing platforms. 
• The marketing automation platform is very expensive in comparison to others. 

Best For: Newsletters
Pricing: Starting from $9.99 per month
Free Tier: No
Difficulty: Beginners

5. GetResponse

Best For 

GetResponse is the best email platform for ecommerce business for companies who want a personalized set of features just for their business or businesses that operate internationally. 

GetResponse has solutions for every step in the customer journey. You can start by building your mailing list with tools such as landing pages and auto responders. Once you’ve got your list, you can communicate using email marketing, live chat, and more. 

With the expert time delivery tools, you can make sure your emails reach customers at the prime time to convert them.

Pricing 

GetResponse pricing is reasonable. There’s a free plan, and the paid plans start at £10 per month. The prices go up depending on the features you want to have access to and the number of contacts that subscribe to your email list. 

What We Liked 

• The email marketing system interface is very intuitive and easy to use, even for beginners. 
• There are multiple third-party integrations. 
• The customer service is friendly and responsive and available in multiple languages. 
• There’s a free plan with limited features for up to 500 contacts.
• There’s a huge discount (30%) if you commit to two years up front. 

What Can Be Improved 

• Many of the tools have to be integrated with Zapier. 
• The email automation structure is quite complex compared to many of the other features. 
• The template for split test messaging can’t be changed. 

Best For: Marketing funnels
Pricing: Starting from £10 per month
Free Tier: Yes
Difficulty: Beginner

6. AWeber

Best For 

AWeber is the best email marketing platform for ecommerce businesses that are smaller or still growing because it’s easy to use and there’s a free plan. It’s also one of the best email marketing software for WooCommerce. 

With Aweber, you can create eye-catching emails easily with templates and a Canva integration. The platform also gives you access to tons of stock images, so you can add images to your emails without worrying about copyright infringement. 

Aweber offers the ability to pre-build autoresponders that welcome new subscribers, creating an instant connection between your brand and new customers. 

Pricing 

One of the things that makes Aweber so good for small businesses is that this email campaign software has a free plan for up to 500 subscribers and the paid plans are affordable. For extra features such as split testing, you can pay $16.15 per month. The price increases with your number of subscribers. 

What We Liked 

• You can create automation rules to manage your subscribers and save time. 
• The customer support team is helpful and responds quickly. 
• The website has tons of resources to help beginners improve their email marketing skills. 
• The landing page and email templates are very well-designed.
• The custom signup forms and landing pages help you grow your email list. 

What Can Be Improved 

• The email marketing platform could have more automation features. 
• Pricing can get expensive if you have thousands of email list subscribers. 
• There’s no option for A/B testing with the landing page builder. 

Best For: Welcome emails
Pricing: Starting from $16.15 per month
Free Tier: Yes, up to 500 subscribers
Difficulty: Beginners

7. ConvertKit

Best For 

ConvertKit is a great ecommerce email marketing for creators who have their own eCommerce business. 

ConvertKit has one of the easiest to use email builders that creates well-designed emails with an impressive delivery rate of 99% and an average open rate of 40%+. 

Sending out an email couldn’t be easier – you simply filter who you want to email from your contact list, construct an email, and either send it there and then or schedule it for later. There are plenty of automation features to connect with subscribers exactly at the right moment. 

Pricing 

There’s a free plan for new creators building a list, that allows for up to 300 subscribers. For people wanting automation features, there’s a paid plan that starts at $9 per month. ConvertKit pricing is reasonable, but it can get expensive if you have a large subscriber list. 

What We Liked 

• The deliverability is one of the best on the market.
• The user experience is fantastic and its relatively simple to use. 
• The landing page editor is advanced, and lets you create landing pages even without a website. 
• It’s really easy to add or remove users from particular workflows. 
• You can monetize your newsletters with ConvertKit by adding a paid subscription option. 

What Can Be Improved 

• The reporting is limited and could cover more. 
• There could be more email design templates. 
• ConvertKit is lacking in integrations with many eCommerce platforms, so it’s better suited to bloggers/creators, not the best email marketing app for ecommerce. 

Best For: Automated emails and paid newsletters
Pricing: Starting from $9 per month
Free Tier: Yes, up to 300 subscribers
Difficulty: Beginners/intermediate for automation

8. Ontraport

Best For 

Ontraport is a great email marketing software for ecommerce business owners just starting to grow their businesses. 

There are tons of marketing automation features and you can integrate multiple communication channels to maximize the reach of your campaign. The Campaign Performance Mode gives you insights into how well your email campaign has performed, which you can use to help with crafting future campaigns. 

There’s also a CRM section where you can store and classify leads and automate tasks such as communication reminders. 

Pricing 

There’s a free trial but no free plan. The cheapest pricing plan starts at $24 per month and the most expensive plan, Enterprise, starts at $249 per month. The pricing is reasonable for the platform, but it would be nice to have a free or very cheap plan for beginners. 

What We Liked 

• There’s a range of useful ecommerce features including automatic credit card payment collections.
• The customer support is unparalleled. 
• There are several third-party integrations available. 
• The user segmentation features allow you to target the right customers based on their previous interactions and information. 
• The campaign builder is visual and easy to use. 

What Can Be Improved 

• The reporting dashboard could give data in a more visual way. 
• The CRM isn’t as comprehensive as standalone CRM systems like Pipedrive. 
• The tool could be more intuitive in places. 

Best For: Email campaigns
Pricing: Starting from $24 per month
Free Tier: No
Difficulty: Beginners

9. Sendinblue

Best For 

Sendinblue is the best ecommerce email marketing software that offers other features such as live chat, a chatbot, WhatsApp campaigns, and deal pipeline management. Sendinblue is perfect for businesses of any size wanting to grow with a full eCommerce marketing suite.

For email marketing, you can choose a template to edit or build your email from scratch using the drag and drop editor. You can also add dynamic personalized text such as a contact name and send it to segmented groups.

Base your segments on almost any customer data, so you can have your contacts primed to receive the most useful emails for them. 

Pricing 

There’s a free Sendinblue plan which offers unlimited contacts – perfect for beginners. The paid plans offer much more features, with the cheapest one starting at £16 per month, and the second cheapest plan starting at £40 per month. All plans have unlimited contacts. 

What We Liked 

• The deliverability is great and the platform has a low bounce rate. 
• You get unlimited contacts no matter how much or how little you pay. 
• The workflow automation is excellent and easy to use. 
• There’s a plug-in for WordPress. 
• Sendinblue also offers SMS marketing and transactional emails for an affordable price. 

What Can Be Improved 

• The web application can occasionally be slow to load pages, which negatively impacts the user journey. 
• There could be more newsletter templates to choose from. 
• The support team could improve response times. 

Best For: Newsletters
Pricing: Starting from £16 per month
Free Tier: Yes, up to 300 emails per day
Difficulty: Beginners

10. Omnisend

Best For 

Omnisend is the best email campaign software for ecommerce owners who want their sales to be as automated as possible, so they can get on with growing their businesses. 

With Omnisend, you can create on-brand, shoppable emails quickly and easily using the intuitive email builder. This ecommerce email automation platform has pre-built automated workflows, so even when you’re not working on your site, emails are running in the background. This allows you to automate communications like welcome emails or cart abandonment emails. 

Pricing 

There’s a completely free plan for beginners on the platform to learn their way around. Paid plans start at a reasonable $16 per month for up to 500 contacts, but the platform gets expensive quite quickly if you have a long list of contacts. 

What We Liked 

• The ‘Product Picker’ feature allows you to easily insert products into your emails. 
• The free plan includes 500 contacts. 
• The customer support Omnisend offers is award-winning. 
• Omnisend integrates with many of the most popular eCommerce platforms. 
• The userface of this ecommerce marketing platform is intuitive and super easy to use.

What Can Be Improved 

• The design options are limited compared to other similar platforms. 
• There aren’t any customizable themes for special holiday marketing. 
• The automated email service is expensive for users with many contacts.

Best For: Marketing automation
Pricing: Starting from $16 per month
Free Tier: Yes, up to 250 subscribers
Difficulty: Beginners

11. Klaviyo

Best For 

Klaviyo offers email marketing for ecommerce that’s best suited to companies wanting behavior-based automation to help drive sales.

This ecommerce email campaign software helps you create automated workflows that send emails to customers based on an action, with no need for manual input. For example, if a customer leaves something in the basket, Klaviyo can let them know automatically. 

You can target your audience based on any combination of behaviors, such as profile properties, location, list membership, and predicted properties. 

Pricing 

There’s a free plan with a few features and a limited number of monthly emails. Paid pricing plans start at $45 per month, which is more expensive than other platforms. The price is partly justified by the quality of Klaviyo, but there are cheaper platforms offering similar features. 

What We Liked 

• There’s a detailed onboarding process that helps you get to grips with the platform. 
• The templates are easy to use and look great. 
• You can create tons of automated workflows to save you the hassle of manual tasks. 
• Klaviyo allows you to segment users based on behavior, promising to increase your conversion rate with targeting.
• Klaviyo offers a great ROI thanks to features like cart abandonment emails. 

What Can Be Improved 

• Klaviyo can be a learning curve, so it’s more suitable for intermediate users. 
• The performance of the text messages isn’t as good as the emails. 
• The platform is expensive for people with lots of contacts. 

Best For: Automated flows
Pricing: Starting from $45 per month
Free Tier: Yes, with limited features
Difficulty: Intermediate

12. Drip

Best For 

Drip is the best email marketing service for turning data into revenue. This email marketing in ecommerce platform. With the segmentation features, you can send specific content to specific customers based on their previous actions. 

The solution supports every step of your marketing, with forms and pop-ups to capture data, segmentation features to order your lists, and an easy to use email builder for emails that convert. 

The platform boasts a 99% customer satisfaction rating, with a customer support team that is responsive and helpful. 

Pricing 

There’s a free trial but no permanent free plan. The cheapest plan starts at $39 per month for up to 2500 contacts. Compared to other platforms with similar features, this is neither particularly affordable nor expensive. If you have hundreds of thousands of contacts, the price will be thousands of dollars per month. 

What We Liked 

• The email editor is intuitive and easy to use. 
• The training material is excellent, so you can get to know the platform quickly. 
• There are multiple useful integrations with third-party platforms. 
• The analytics data lets you know which customers are most likely to buy from you. 
• The platform offers personalized guidance based on your email performance. 

What Can Be Improved 

• There’s no free plan for eCommerce sellers on a strict budget.
• The CRM function is lacking compared to complete CRMs like Pipedrive or SalesForce. 
• The reporting features could be more advanced. 

Best For: Segmentation features
Pricing: Starting from $39 per month
Free Tier: No
Difficulty: Beginners

Essential Ecommerce Email Marketing Features 

The most important feature is an easy-to-use email builder which allows you to create well-designed, professional, and personalized emails. These emails are what will ultimately drive sales. 

Well-Designed Templates 

The more professional your emails look, the more likely customers are to trust you. With well-designed templates, your emails can look professional no matter whether you have previous design experience or not. Having templates to customize also means less manual input from you, which allows you to make emails quickly. 

A/B Testing 

It’s challenging to know which emails will be successful and which won’t without testing them on your target audience. A/B testing allows you to try two versions of the same version or landing page, giving you an insight into which one your customers will prefer. You can use this data to create your marketing plan. 

Email Builder 

An email builder is absolutely crucial for any email creation software. The best email builders are drag and drop, so you can move features dynamically around the email, and create campaigns that look well-designed. 

The better the email builder, the more professional and eye-catching your emails will look, which will increase the click-through rate. 

Audience Segmentation 

Audience segmentation involves splitting your audience into various lists based on demographics or behavior. This allows you to personalize your emails to target a certain type of customer, such as customers who have previously ordered from you. The more personalized the emails you send are, the more likely your customers are to convert. 

Detailed Analytics 

If your emails aren’t performing and you don’t know, or you can’t understand why, it’s difficult not to simply repeat the same mistakes. That’s why analytics are crucial, because they help you understand why your email has or hasn’t been successful, so that you can look to change the results of your next email campaign.

Marketing Automation 

So much of an eCommerce owner’s time is spent doing manual tasks that could be automated, such as sending out welcome emails to new subscribers. Marketing automation is crucial because it frees up your time, making it easier for you to grow your business without distractions. Automation can save on labor costs, too, because you won’t need a large team. 

Landing Page Builder 

Landing pages are useful for engaging customers and collecting data that can be added to an email list, such as contact details or location. Landing pages can be difficult to build if you aren’t an expert developer, which is why it’s so vital for email marketing platforms to have easy-to-use landing page builders. 

Personalization 

Personalization is everywhere these days, and customers expect it. Social media ads are often personalized, so customers want brands to make things that appeal to them individually, or use their name or details. Personalization can help your brand make a closer connection to customers by making them feel like you care. 

Integrations

Most eCommerce sellers use multiple platforms, such as CRMs, eCommerce software, and chatbots to help run their business. The more these tools can integrate with one another, the easier it is to use all the tools. Otherwise, you constantly have to flip between tools and move data across manually. 

Fast Customer Support 

If you rely on your email marketing as a crucial part of your strategy to attract customers, even a day with technical issues can cost you money. Fast customer support is important because it allows you to fix problems as soon as they come in. That way, you don’t miss out on any crucial revenue or have to waste time trying to troubleshoot issues yourself. 

FAQ

Does Shopify have an email marketing software tool?

Yes, there’s a built-in Shopify email solution where you can send branded emails to your subscribers directly in Shopify.

Is free Mailchimp software good for e-commerce?

It’s one of the top free email marketing tools for beginners. But if you have a lot of subscribers and need to create custom sequences and marketing campaigns, then consider alternative e-commerce email marketing options.

What are the best email marketing tools?

Best email marketing softwares include ActiveCampagin, MailerLite, and Moosend.

Is Hubspot marketing good for ecommerce?

Hubspot marketing is like an all-in-one tool for digital marketers and email marketers. It’s a CRM marketing software. But if you have a small ecommerce store, then the price probably doesn’t justify it.

Does Mailchimp have free email templates?

Yes. Top Mailchimp feature highlights include expertly-designed email templates to engage with your customers.