12 Best Ecommerce Loyalty Software Actually Worth the Money

Loyal repeat customers are important to the longevity of any store.

Ecommerce loyalty software helps to keep a steady flow of customers returning to your online store by promising incentives for actions like referring a friend.

The best ecommerce loyalty software is simple to use, offers generous incentives for loyal customers, and has a range of rewards available. 

Best Ecommerce Loyalty Software

1. Tapmango

Best For 

Tapmango is the best loyalty program software for ecommerce store owners who want to create a personalized experience for their customers. Tapmango is flexible, allowing customers to earn points any way you choose.

Customers can earn points by spending a certain amount or buying certain products, for example.

If you’re using a mobile or tablet app, you can brand the Tapmango page, which allows for a consistent brand identity throughout all your interactions.

You can also create exclusive deals and send them out via text, to promote sales when revenue is struggling. 

Pricing 

Tapmango offers pricing to businesses upon request. To find out more about Tapmango’s pricing and start working with them, you have to request a demo. There’s currently no free plan option for Tapmango, so it’s not a suitable solution for businesses with a very small budget.  

What We Liked 

• The re-targeting capabilities are excellent, so you can win back old customers. 
• The customer support is in-depth, helpful, and quick.
• The interface can be made to look like your brand for continuity. 
• The text campaigns are great for engaging new, existing, or lapsed customers. 
• Promotional campaigns can allow you to sell products that are selling poorly or that you’ve overstocked. 

What Can Be Improved 

• Some features make it better suited to in-person shopping than to online shopping. 
• The email campaign and template software can be difficult to use. 
• It’s not as easy to use overall as some other eCommerce loyalty solutions. 

2. ReferralCandy

Best For 

ReferralCandy is the best ecommerce loyalty software for referrals. Consumers are much more likely to trust personal recommendations from friends and family, so having a referral scheme is an excellent way to boost your store’s visibility and income.

You can choose from custom rewards to reward your customers in whichever way best benefits your business. Choose from store discounts, cash rewards, or custom gifts. You can feature the referral program on your website so it reaches as many customers as possible.  

Pricing 

There’s a free 30-day trial after which paid plans start at $47 per month plus a 3.5% commission. This is quite expensive for a loyalty program, so make sure you have enough customers for adequate referrals before getting started. The second cheapest plan is very expensive, at $239 per month plus a 1.5% commission. 

What We Liked 

• ReferralCandy is compatible with Shopify, making it the best ecommerce loyalty software for Shopify. 
• It’s quick to set up and easy to use. 
• The tool is customizable, so you can bring it in line with your brand identity. 
• The customer support is excellent. 
• Incentives are customizable, so you can try different ones to see which are the most effective. 

What Can Be Improved 

• ReferralCandy is very expensive and has no free plan. 
• There’s no option to create multiple campaigns in different currencies. 
• There could be more additional payout options in addition to PayPal. 

3. Glue

Best For 

Glue is an excellent loyalty program software for ecommerce owners wanting to create a loyalty plan, to make customers feel like they’re part of an exclusive community. With Glue, you can create various membership tiers and levels that customers can choose to be part of.

You can also run a points-earning system in which you set the perimeters for what actions earn points. Glue offers the option to send rewards to customers, which can be perfect for converting users who are unsure about buying your product because of pricing. 

Pricing 

There’s a 14-day free trial, which is useful for trying out the software if you’re new to loyalty programs. Pricing starts at $37.50 per month, which is slightly above average. The more expensive pricing plans are reasonable, costing $66.67 or $83.33 per month. 

What We Liked 

• Glue allows you to offer digital loyalty cards to increase repeat custom. 
• The Google Ads integration allows you to create ad campaigns automatically using existing customer data.
• You can use automation to put your loyalty program on auto-pilot. 
• The onboarding is in-depth and helps you get to know the platform. 
• There are multiple different options for encouraging customer loyalty and it works for physical storefronts, too. 

What Can Be Improved 

• The ecommerce loyalty program software isn’t as user-friendly as others and it takes longer to navigate. 
• The app doesn’t have as many customization offers as similar apps. 
• The main dashboard contains so many metrics it can be confusing to look at. 

4. Loyalzoo

Best For

Loyalzoo is perfect for small businesses because it’s beginner-friendly and affordable. Loyalzoo can also be used for companies that have a physical store and can be downloaded onto a tablet for customers to use at checkout. 

There’s an analytics area, which gives you access to reports and trends. This ecommerce rewards program software feature allows you to see which incentives and marketing campaigns are working successfully, and which need changing. You can even create customer subscription options, which guarantee repeat income with no manual intervention.

Pricing 

The pricing plans for this custom ecommerce reward program software are straightforward, although there’s no free option currently available. The cheapest price comes in at £27 per month per store. If you want to add SMS marketing, it’s an additional £30 per month, making it £57 per store.  

What We Liked 

• It’s incredibly easy to sign up and little information is required. 
• It’s easy to switch over from a different loyalty program to using Loyalzoo.
• The team continues to add new features which benefit the software. 
• The addition of SMS marketing helps drive sales beyond just the loyalty features. 
• The reports make it easy to track your success with the app. 

What Can Be Improved 

• The app divides customers into three categories, but the customization of those categories is limited. 
• There could be a few more automation features to reduce manual workload. 
• Loyalzoo can be prone to glitches. 

5. Growave

Best For 

Growave is the best loyalty software for Shopify because it’s specially tailored to work with the popular eCommerce platform. With Growave, you can offer your customers custom rewards for interactions and purchases. This platform also offers referral programs, so you can reward customers for recommending your store to a loved one.

A referral scheme is particularly useful because many consumers trust personal recommendations above anything else. Assign your most loyal customers VIP status and show gratitude for their custom with exclusive perks – they’ll feel part of a special club. 

Pricing 

Growave has one of the most flexible approaches to pricing of all of the customer loyalty software for online stores. Pricing plans start at just $9 per month, then prices go up slowly depending on how many orders your store receives. It’s cheap for new, small stores, but more expensive if you get lots of orders. 

What We Liked 

• This customer loyalty platform for ecommerce is excellent for Shopify users because it’s tailored to that specific platform. 
• The customer service is excellent and the team really understands Shopify. 
• There are tons of customization options. 
• You can allow customers to create wishlists containing which products of yours they’re interested in. 
• There’s a great system for collating and displaying reviews to use as social proof. 

What Can Be Improved 

• There’s no free plan. 
• The email functionality could be better. 
• The review features aren’t as good as review-only sites like TrustPilot. 

6. Marsello

Best For 

Marsello is the best online store loyalty software for stores that need help with social media marketing as well as customer loyalty programs. With Marsello, you can create a tiered loyalty program that rewards customers for repeat orders, subscriptions, or certain purchases. 

Incentivise repeat purchases with personalized marketing, such as product recommendations and tailored email and SMS campaigns. There’s also the option of a referral program, so you can reward customers that recommend your products and incentivise others to do the same. 

Pricing 

One of the biggest advantages of Marsello is that there’s a free plan which is ideal for beginners and businesses with a small budget. The Pro plan, however, is expensive, starting at $100 per month, so if you want the paid plan features for this loyalty software for ecommerce, expect a hefty price tag. 

What We Liked 

• Marsello helps you not only keep customers, but also acquire there, with social media and marketing lists. 
• The Google Reviews feature helps to increase social proof. 
• Marsello can be integrated with Shopify, Shopify Plus, and BigCommerce. 
• There are marketing automation features which reduce the manual workload. 
• There are tons of resources like blogs, demo videos, and guides. 

What Can Be Improved 

• The paid pricing plans are very expensive. 
• The pricing is very limited – it’s either free or costs higher than average. 
• The software can be a learning curve for users who aren’t very tech-savvy. 

7. LoyaltyLion

Best For 

LoyaltyLion is the best customer loyalty software for ecommerce that seeks to create long-term relationships with loyal customers. With LoyaltyLion, customers can earn points for any on-site activity, including reviews, purchases, and referrals. 

They can then exchange those points for vouchers, gift cards, or customer rewards, such as free shipping or free products. This flexibility is perfect for making sure you reward customers for big and small interactions in a way that suits them. With real-time site notifications and emails, you can keep customers interacting with your loyalty scheme. 

Pricing 

LoyaltyLion is one of the most expensive loyalty programs on the market, and there are cheaper options available with similar features. Pricing plans start at £320 per month for 2000 orders per month. The most expensive plan is £1320 per month. 

What We Liked 

• The platform integrates with Shopify, BigCommerce, Magento, and more. 
• You can reward customers for non-financial actions such as writing reviews and social media follows. 
• The email platform is very effective. 
• LoyaltyLion’s analytics allow you to monitor customer engagement and retention.
• The loyalty program tiers allow you to offer exclusive experiences to your most valued customers. 

What Can Be Improved 

• There are some eCommerce platforms that LoyaltyLion doesn’t integrate with. 
• The pricing plans are very expensive and not accessible for businesses with a small budget. 
• The user interface could be more modern and easy to use. 

8. Yotpo

Best For 

Yotpo is the best ecommerce customer loyalty software for businesses that are just growing, thanks to the free and cheap pricing options for a wide variety of features. Yotpo uses AI to help customers create authentic reviews. These reviews then increase your social proof, which means consumers are more likely to trust your business. 

You can also build customized rewards and referral programs to engage existing customers and attract new ones. You can choose from a wide range of rewards and offer tier-based programs.  

Pricing 

There’s a free plan for businesses that are just starting out, and paid plans start at a reasonable $19 per month, going up to $59 for the next pricing plan up. The affordable prices make this web based loyalty program software suitable for small businesses. 

What We Liked 

• Make the most of user-generated content by showcasing customer photos, videos, and reviews. 
• There’s a free plan for growing businesses. 
• Yotpo integrates with many of the most popular eCommerce platforms, such as Shopify, BigCommerce, and WooCommerce. 
• You can boost revenue with subscription offerings. 
• There are tons of helpful resources on the site that you can use to get the most out of Yotpo. 

What Can Be Improved 

• The analytics could be more in-depth. 
• The widgets can sometimes slow down page speed. 
• The platform can be confusing and difficult to use for beginners, so it’s worth using the resources for extra support. 

9. Smile.io

Best For 

Smile is the best ecommerce customer loyalty software for users looking for a straightforward loyalty program that integrates well with many of the most popular eCommerce platforms. 

You can reward customers for various actions, such as a referral. Every customer has a Smile Wallet, so they can find all their points in one place, no need to dig through their inbox. Plus, there are points available for more than just referrals and purchases. Smile lets you reward customers for account creation, social follows, birthdays, and social shares. 

Pricing 

There’s a free plan with limited features and a monthly order limit of 200. Paid plans start at $49 per month, which is slightly expensive for the cheapest plan, but it’s worth it for the flexible features that Smile offers. 

What We Liked 

• You can customize your loyalty program to appear in your brand, making your brand identity consistent. 
• The platform is easy to use. 
• You can reward customers for a wide range of actions, more than just purchases. 
• Many of the features are customizable to suit your company’s specific needs. 
• There are analytics, so you can understand the effectiveness of your loyalty plans. 

What Can Be Improved 

• There are fewer marketing features than other loyalty programs that cover marketing too. 
• Smile doesn’t integrate with some of the biggest eCommerce platforms. 
• The API is only available on the Enterprise plan. 

10. Zinrelo

Best For 

Zinrelo is the best customer loyalty software for ecommerce companies at the enterprise level. Zinrelo has a huge range of features aimed at increasing loyalty, such as reward programs, real-time data visualization, strategic consultation and machine learning. 

Zinrelo looks at customer loyalty on a granular level, and the programs are broken down by the type of business you’re running. The eCommerce program integrates with platforms such as Shopify and BigCommerce, which makes it easy to seamlessly have it as part of your online store. 

Pricing 

Zinrelo offers pricing on a business by business basis, so you have to fill out a form with details about your company and the ecommerce loyalty software team will get back to you with tailored pricing. There’s currently no option for a free plan. 

What We Liked 

• The customer support team are responsive, helpful, and knowledgeable. 
• The reward system is easy to customize. 
• The analytics are in-depth and insightful, so you get a thorough look into the success of your programs. 
• Machine learning-based customer segmentation and targeting help you approach the right customers at the right time. 
• You can reward customers for every type of loyalty. 

What Can Be Improved 

• Many of the custom integrations require some coding knowledge. 
• The platform is more suitable for established, successful businesses than new businesses. 
• The pricing could be more transparent to give businesses a better idea of costs upfront. 

How to Pick the Right Ecommerce Loyalty Software? 

The most important factor when choosing eCommerce loyalty software is choosing software that allows you to customize what you reward your customers for and how you reward them. 

Reward Programs 

Reward programs are the most important part of loyalty software because they keep customers loyal by offering rewards for regular interactions. Look for reward programs which reward more than just purchases. The best reward programs let you reward social media interactions, reviews, and more, and offer a range of rewards including free shipping and coupons. 

Customization Options 

The more customization options for every stage of your loyalty program, the better. Being able to customize the types of rewards you give and what you reward customers for is ideal. Another good customization option to look out for is being able to customize the interface of your loyalty app or scheme. That way, customers will recognize it as part of your brand identity. 

Integrations 

It’s crucial for the eCommerce loyalty software you use to integrate with your eCommerce platforms, such as Shopify or BigCommerce. Integration will allow for a seamless transition and won’t require downloading anything extra or using detailed coding. 

Integrating with your POS system is important too, so you can keep track of customer loyalty purchases. Some platforms also allow for in-store sales. 

Analytics

Look for analytics that shows the impact your rewards are having on purchases. You can use reporting to see how many customers use rewards, and whether the customers that get rewards are more likely to make a purchase.

These reports can then give you an insight into whether your strategy is working, and what to adjust. 

Customer Support 

If customers can’t access their rewards or make purchases that promise rewards but the rewards never materialize, this can cause reputational damage to your business. That’s why it’s crucial to have a customer support team that acts quickly on complaints and issues. Look for an eCommerce loyalty program that offers rapid, in-depth, helpful support or even self-service options.