Learning from others is a wise move. Here are 13 great quotes to help strengthen your understanding of, and appreciation for, ecommerce. It’s a diverse industry that is hard to pin down and too easy to take for granted. Learn from the mistakes of others and up your ecommerce game.
“Communication is at the heart of ecommerce and community”
If you want to make the best of the traffic social media can draw to your site, you should make an effort to become part of the community through relationship-building and great content.
This means having someone there to answer any questions and respond to feedback — you need to invest in community management in order to see your social investment bear fruit.
“Ecommerce isn’t the cherry on the cake, it’s the new cake”
— QL Tech Australia (@QLTechAustralia) 11 October 2017
Jean Paul Ago CEO L’Oreal
Ecommerce has seen a boom in the last few years as the uptake of SaaS hosts has made it easier than ever to open an online store. If you are currently operating a separate brand, opening an ecommerce site as a side project can help you generate extra income. Plus, you don’t have to fork out for initial inventory costs if you use dropshipping.
For more established brands, the ecommerce model is increasingly becoming a primary profit-generating source. In these cases, investing in things like automated Facebook Messenger bots can prove to be a worthwhile investment in order to drive up revenue figures.
“Remember, every ‘mistake’ your customer makes, it’s not because they’re stupid. It’s because your website sucks”
(This one should be tattooed on your forehead…)
Peep Laja, Founder of ConversionXL
If you are not deeply considering the UX and UI of your site, you are missing out on traffic and conversions. Not only does a well-functioning site bring in more ecommerce customers, but it also improves your SEO ranking. Sites have to be easy to use and appropriate to your audience’s abilities and needs.
Every landing page should be clear and concise, as well as look great and load in a snappy fashion. If you have to go back to the drawing board and structure your site from the ground up, make sure you are optimizing for user-experience and conversions.
“Your most unhappy customers are your most important source of learning”
Bill Gates, Microsoft Founder
Reviews can teach you a lot about how you’re doing. Don’t be afraid to hear things ‘straight from the horse’s mouth’.
If you are doing all you can to get reviews, you will be registered on all of the relevant industry reviews sites and be actively seeking feedback from previous customers. You should also try to generate more reviews via social media and invest in automated email reminders.
However, it is vital that you not only collect reviews, but that you respond in a positive and timely manner. You can find automated tools that track your reviews and mentions across the web, giving you support when it comes to managing your brand’s social proof.
“You should learn from your competitor, but never copy. Copy and you die”
Jack Ma EC Alibaba Group
Competitor analysis tools and research can bring in a lot of great ideas for your own brand. However, you must ensure that you do not copy, and instead find a new way to bring in the same results. And remember — you can take inspiration from any business, even if they are not related to your industry.
You should also do your best to check out any social media influencers in your niche and see how they are supporting other brands. Is there an influencer you might have overlooked?
“Optimizing the mobile cart and checkout experience is more important than tweaking your desktop design”
Mobile-first is an ecommerce given nowadays. Many of us check out a product on our smartphones before making the purchase later. And if it’s something we need urgently, apps and mobile sites help us buy in just a few clicks.
To enhance your mobile site, consider its UI design. Remember that your mobile site is not a ‘direct translation’ of your desktop site. Customers may, for instance, benefit from seeing a smaller selection of menus or category pages. They may need larger call to action buttons and opt-in information emails rather than pages of text. Think of how you can condense your site architecture to suit the mobile shopper.
“Data Data Data! I can’t make bricks without clay”
Sir Arthur Conan Doyle, Physician and Writer
Although not strictly grounded in the realms of ecommerce, this quote tells you all you need to know about collecting customer information. The more you can glean from your Google Analytics and other sources, the more you can test and adapt to your customers’ needs.
To keep afloat in the sea of big data, look for tools that allow you to overlay all of your data into one central dashboard. You need to ensure that each and every channel is ready to be tested and improved, and data will help you do just this.
“By 2020, brick and mortar retail spaces will be little more than showrooms”
Robotics and automation within ecommerce have made online shopping highly competitive. For conventional retailers, the costs of running bricks and mortar locations can seem astronomical in comparison. This is why retailers have to look for new ways to create immersive shopping destinations.
They need to work on creating an environment that gets people through the door. The product ‘showroom’ model can work well for brands looking to dominate on the high street and online. If you can offer a knowledgeable staff, personalized recommendations, and stellar customer service, you can hope to keep your customers in the years to come. You can also utilize things like beacon technology to get your store interacting with customers’ smartphones.
“When you say it, it’s marketing. When your customer says it, it’s social proof”
Andy Crestodina, Co-Founder / Strategic Director Orbit Media Studios
The true test of a brand message is its ability to be remembered and shared with a friend.
Luckily, it is no longer necessary to have expensive video campaigns in the hope that they ‘go viral’ — just get your customers to share and tell their own story instead.
Examine the best user-generated campaigns on social media and look to offer something unique for your brand.
“Innovation will come from an explosion of machine-learning startups. For top-tier industry leaders, data is often in good shape, but it’s not all held in the same place”
A.I, chatbots, and machine learning can help you gather customer data in real time and push your customers towards conversions at all times of the day.
If you are looking to stay ahead, make sure you are following developments on platforms such as Facebook Messenger.
“Move towards the data instead of other way around, senders will need more data-points to personalize communication that will drive user engagement”
Willem Stam E-mail Systems
Personalizing your email and social media responses to your customers is really the next stage of customer service automation. =To offer concierge levels of service, even as a small dropship ecommerce business, you need to ensure that you are equipped to capture data and utilize it to the best of your ability. For instance, set up automated tools from your online storefront that allow you to send product recommendation options based on past browsing behavior.
“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store”
Paul Graham, Y COMBINATOR
Customer research is essential. You need to make sure you are finding out all you can from internet trends to help you identify their likes and dislikes, and where audiences spend their time online.
Blogging as a marketing strategy should never be overlooked. Do all you can to seek out your customer’s ‘pain points’ and regularly offer up-to-date content that helps them with their issues.
“Every second you spend thinking about what somebody else has is taking away from time that you could create something for yourself”
Great ecommerce branding is all about creation, ideas, and relationships. Focus on bringing a positive energy into the world and make your brand one that people remember for the right reasons. Be authentic.