Spring is finally here! It’s that time of the year when the fragrance of cherry blossoms fills the air and people put on their tank tops and roam the streets. And it’s not just the street style that goes through a change — entire consumer patterns shift!
As the season gets warmer and vibrant, you need to adapt to such changes and transform your retail practices as well!
We all know that people barely go to stores now. Ever since the internet boomed, retailers have been relying on digital marketing and online trading to reach out to a client base and sell their products. This is why the need to improve your online presence, especially your website, is extremely important!
This spring, use these tips to upgrade your ecommerce store according to the season’s shenanigans to truly relate to your target audience!
1. Marketing Strategy
As the season changes, so should your marketing strategies. Since content marketing across the online forums is more or less the same, you need to review your SEO and see how your target audience is now searching for keywords.
Keyword analysis will enable you to devise your fresh content marketing strategy. To review the keyword trends, ask questions like:
- Is your niche audience still using the same keywords or different ones?
- Are there any new trending phrases that could be used as keywords?
- What should you change in your website’s keyword incorporation?
Search for Dead Links
A dead link is a non-existent link on a website that exists due to:
- Improper URL entry
- Removed web page
- Deleted website
- User access blocked because of a firewall or software
- Owner access being hindered because of a firewall or software
This spring, your aim should be to boost your SEO ranking. No matter how spot-on your content marketing is, you won’t be able to achieve this goal if there are dead links on your website as it lowers your SEO ranking.
To create effective content marketing this season, you need to look up the results of your previous ones. Ask yourself:
- Which content performed well?
- Which content failed to generate traffic?
- Which content had the highest conversion rate?
Once you analyze the way your former content performed, you will be able to create effective content strategies for the coming spring season.
2. Creating Content
Whether you’re focusing on textual or visual content, it should grab the attention of your users.
To prepare your ecommerce store for this spring season, you need to create relevant content. This means that the content should inform people about the latest spring trends relevant to your industry. Your purpose should be to create content that is delivered at the right time and in the right style.
Spring is all about fragrances, flowers, colors and beauty! Keep this in mind when creating your content so that you can aesthetically attract your target audience.
The spirit of spring is all about happiness, kindness and sharing. As a result, your content strategy must incorporate the essence of this season by getting people involved. To make your content even more effective, make sure you instill it with a sense of belonging, which brings together people and allows them to appreciate your product in a much better way.
3. Sales Tactics
As a retailer, you’re already well-versed with sales tactics. Planning a ‘Spring Clearance’ sale or offering exclusive, special seasonal discounts will appeal to your audience that is already embracing the season’s bliss.
However, to prepare your ecommerce store for this season, start a limited-time offer or a seasonal-campaign using the following:
- Discounts (according to % or up to $)
- Sale on the season’s trendiest colors, designs, need-based items
- Free shipping (limited-time offer)
- Flash sales (celebrating the season)
- Gifts that celebrate the season or represent it
- Exclusive spring-themed designs
4. Follow a Theme
This season, be outrageously creative and show it to your target audience. Good news is, you can easily contact any WooCommerce development company to incorporate season-inspired themes, graphics, animations and layout on your website or even re-design it from scratch to specify your website for spring and make it look up-to-the-minute.
All you have to do is to come up with some exciting, intriguing and catchy ideas and your chosen developers will turn your vision into your virtual reality! Some of the spring-associated themes are mentioned below.
Flora and Fauna Prints
Are you trying to make your website spring ready? Then the easiest way you can catch the attention of your target audience is by playing with flora and fauna prints! Whether it is a rose-tulip-daffodil braided border or a zebra-tiger striped background, it will work like a charm on your audience. The key is to add visual beauty while staying relevant to the season as well as your product.
Spring is basically the pre-summer time. Illuminate your web design with sunshine’s radiance to bring your target audience out of the winter gloom and into the pre-summer happiness! What makes this theme exceptional is its ability to strike and spark attention.
While the warm colors are fit for fall-inspired themes and neon colors for winter, rainbow colors are suitable for your spring-themed web layout and design. It adds a burst of life and visual freshness for your niche market and makes them interested in your product instantly. And that is the desired effect you need to aim for!
You have the ideas and creativity to make your website stand out and the professionals at Webby Monks can put your ideas into action and make your ecommerce store ready for the spring season.
Author Bio: Nick is the head of marketing at Webby Monks – An agency specialized in WordPress and WooCommerce Website development. Services helping business across the globe to grow their visibility online. When not writing for technology, he spends his time fishing, clicking awesome pictures and digging into the mankind history. Feel free to connect with him on Twitter & LinkedIn.