The entire digital marketing space has become more and more dynamic, and crafting an effective ecommerce strategy has become increasingly valuable.
More and more businesses and customers have gone digital, as well, making pay-per-click (PPC marketing) more crucial than ever before.
Do you know that paid ads generate 65% more clicks than other commercial internet searches? By making simple changes in your ecommerce strategy, it will be easier to set yourself up for success.
In this post, we will talk about the six highly effective ways of how PPC can boost your ecommerce business.
Build Your Advertising Budget
In conventional online advertising models, placing an ad on a website is no different than placing an ad on a billboard on the side of the highway.
However, in billboard advertising, you would be “renting” space and still end up paying the space ad price whether or not that ad will increase your revenue or bring an ROI.
So whether that ad had ten or 10,000 engaged users does not have a lot of differences when it comes to the total ad costs. Meaning, you could be spending thousands of dollars on advertising, and yet you could not manage to attract a single user to your site.
Using the pay-per-click method is different. With this, you only end up paying for those users who clicked on your ads. So, if your ads will fail to generate a lot of engagement, and will be unsuccessful, the PPC model helps you avoid overpaying for ads that did not work.
While lead generation is not exactly the first thing you have thought about when it comes to starting your PPC campaign, it is a highly useful tactic in letting your target audience know that these types of products exist.
This can be highly valuable on your end, especially if you are in a highly competitive market and are competing with giant brands.
Build Brand Awareness
With hundreds of brands entering the market daily, your business must really work to improve its brand recognition. Your business needs people to recognize your brand for it to grow and flourish.
According to Voy Media (AdWords Company), “You can utilize PPC to target relevant keywords in your industry. That way, users that are searching for your keywords will continually come across your ads.”
Although utilizing general keywords will not help you generate more sales, indirectly, these keywords help boost your brand awareness and establish your brand as a leader in your specific industry.
Drive Revenue Quick
If done the right way, PPC can pay off in helping you grow your sales and drive revenue to your business faster.
Many platforms help you generate more sales through PPC, and that includes Facebook, Instagram, LinkedIn, Google, and Twitter.
Choosing the right platform to run your PPC campaign depends on the type of business you are running, and where your target audience is likely online.
For instance, if you are selling handmade accessories for women, then you would find out that utilizing platforms like Facebook and Instagram probably works better. Again, it depends on what you are selling and who you are selling to.
Note that each of these platforms has its own ad section to build your audience, from lookalike audiences to demographics which lets you base their interests and behaviors.
Over time, you will be able to tweak those ads and targets, eventually letting you come up with an ad that is able to generate sales.
You do not have to stick to a single channel. For example, you can market your Google Ads, and then retarget users who have visited your site via social media.
The more places that your ads are being viewed by your target audience, the more will they likely convert.
Boost Your Ability to Craft SEO Content
If you are looking forward to boosting your organization’s presence online or build a successful ecommerce campaign, then most probably, you are thinking about crafting search engine optimized content.
SEO content is what will help your site on top of the search results, and ultimately gain a greater set of site visitors. SEO content usually adheres to specific guidelines, such as the writing style, length, the presence of certain keywords, and so on.
Using a PPC model lets you learn different kinds of keywords that work and do not work. Over time, this will drive you to create a kind of content that will inspire action from the user’s end.
Enhancing your online presence on the internet by using accessible and tested SEO content will enhance the likelihood of someone clicking through your ads. Once more people click on your ads, this also increases the chances for you to achieve your business goals.
Provides You with Concrete Data
When it comes to creating a highly effective ecommerce marketing campaign, having concrete data is important. When you have an excellent data set, you can easily figure out what works and what does not, which will ultimately help you design a path that will let your business succeed in the long run.
Target a Specific Audience
It does not make sense to make advertisements for everyone on the internet to see, right? More often than not, your products and services are only applicable to a specific population.
So before starting your campaign, you have to be very specific with the audience that you want to target. What are their specific demographics, locations, likes, dislikes, and frequently used keywords?
PPC advertising helps you focus only with those that fit your target audience. Why? Because targeting everyone will let you spend more on ads than you would normally want to. It ensures that every dollar that you spend on advertising will go farther than it possibly can.
Over to You
PPC has a lot of benefits for your ecommerce business, helping you generate faster results by targeting the right people at the right time. It helps you bring more traffic to your site, without having to pay for ineffective ads.