Establishing an ecommerce business is viewed as somewhat of a daunting process to most. The process of starting an ecommerce business can be wildly unpredictable and competitive. However, there is a major opportunity for ecommerce growth in the current market (if the business is run efficiently).
By following the few simple steps below your ecommerce business can work more efficiently and grow in sales….
Focus on an efficient courrier system
An efficient delivery system is crucial to success in ecommerce. It could be the very difference between retaining a customer and losing one.
An efficient courier system, such as Sendle, is one that avoids wasting time, energy and money. This is achieved through reliability of delivery, of which the importance of this reliability upon delivery cannot be emphasised enough. One bad delivery and your brand can be forever tarnished. Remember that the delivery is the last interaction with the customer, and is usually the most influential on brand image.
In a perfect world the delivery takes place with no hiccups or issues. However, be ready for problems to arise. And when they do (which they will), treat the customer with complete honesty, professionalism and transparency. The best courier systems will also offer a reliable tracking system, in which customers can watch where in the world their package is, and can see live updates until they have their hands on their purchased goods. Pricing of the delivery service is also crucial in providing an efficient e-commerce transaction. To ensure customer satisfaction the price must be fair, otherwise this leaves a sour taste with the customer. Being the business owner, the balance must be found between price and quality. Cheap does not necessarily mean good; reliability does.
Keeping it simple
The golden rule of ecommerce is to make the entire shopping process as simple and easy to use as possible. Keeping the experience simple and user friendly is more likely to lead to transactions. Perceive the process from the customers perspective; they are on the site to buy something. By making things as simple as possible for them, the easier it is to make a conversion. This all falls down to how important web design is in ecommerce. Complicating your web design will frustrate consumers and is a waste of time, money and resources.
The importance of keeping an easy check-out cannot be stressed enough. Efficiency in ecommerce is all about simplicity and minimising waste. Imagine getting customers to the holy grail of the check-out, only for them to be turned away by a poorly structured web design. All features are centred around that key point of simplicity. A clear ‘check-out’ button, multiple payment options, outline of shipping fees, allowing for the edit of the cart easy to do and crucially, fast loading time.
Customer service is a winner
Retaining a previous customer is far cheaper in every aspect than trying to attract a new customer. With this in mind, the importance of good service in ecommerce cannot be underestimated. Within the online realm, the concept of customer service does become a bit more complicated as the process lacks that face to face contact. Using a chatbot that works 24 hours a day 7 days a week reduces this complication and inefficiency, and could be the very difference between a sale or the abandonment at the check out.
Another method used amongst the high achieving ecommerce sites include the personalisation of the customer experience. Each customer wants to feel special and rather an individual than just another sale. Personalise their shopping experience by allowing them to create an account with your brand. In there, they can breeze through to the final checkout, have payment details stored, and view previous orders. The end result is a much more efficient transaction, and most importantly, a happy customer that is more likely to return.
Understanding the importance of SEO
One of the most important components in this scary online world is search engine rankings. Search Engine Optimisation (SEO) is the process of getting as much organic traffic to your website as possible by using various strategies to increase your ranking on different search engines, such as Google, Bing or Yahoo. As you can see, increasing traffic to your site from search engine rankings is very important in ecommerce. What Google does is they have Googlebots patrol the big old web and rank your site based on hundreds of factors.
The job of SEO is to figure out what these factors are, and how to get google to rank your site as high as possible. Such factors include the use of relevant keywords and amount of backlinks to your website. The higher the ranking, the more traffic and therefore, the greater the chance of a sale. Simple, right?