9 Best International Ecommerce Software That Actually Work

One of the biggest advantages of online stores is that they’re not limited by geographical location, so you can sell your products wherever you like, which is why international eCommerce software is so useful.

The best international ecommerce software supports multiple currencies or languages, makes building a store easy, and has extra features such as automation and marketing. 

Best International Ecommerce Software

1. Shopify 

Shopify is the best international ecommerce platform for beginners because it can be used by businesses of any size and supports multiple languages and currencies. 

Shopify allows you to build a website from scratch using customizable templates and adjusting them to make the website look and feel like your brand. The platform is safe and efficient and it’s great at processing payments and automating parts of the workflow. 

Because the platform is so easy to use, scaling up is simple, so it’s ideal for businesses that want to take their operations internationally. Plus, many of the world’s most successful international companies already use Shopify, which is a testament to its performance. 

International Integrations 

There are tons of translation integrations that make Shopify suitable for companies needing to speak to customers in another language. Some examples of these integrations include Transcy and Google Translate. 

There are also shipping apps such as Shipping Easy that allow you to compare cheap shipping costs for localized checkout, perfect for sending packages internationally. 

What We Liked 

  • With some Shopify plans, you can create custom rules and multi-language support for different countries. 
  • You can estimate duties and taxes at checkout so international shoppers know exactly how much they’ll pay. 
  • Shopify Plus allows you to create localized domains. 
  • The templates are incredibly well-designed and easy to customize. 
  • Shopify has one of the biggest app and integrations marketplaces, so you can truly personalize your store. 

What Can Be Improved 

  • The free trial could be available for a longer period. 
  • The number of free themes is lower than some competing store builders. 
  • Key functionality often relies on integrations and apps. 

Pricing: Starting at £19 per month
Free Tier: Yes, 3-day trial
Difficulty Level: Beginners

2. WooCommerce 

WooCommerce is a WordPress plugin that is one of the best international ecommerce platform. One of the aspects of this platform that makes it most suited to running a global online store is the sheer volume of apps and integrations you can get – most of them free – that allow you to open your store internationally. 

This global ecommerce platform is open-source, so it’s entirely customizable. With WooCommerce, you can build a website from scratch in your brand colors, and there are various payment methods available, which makes it easier for international buyers. 

The mobile app allows you to run your store from anywhere, while you can keep an eye on stats and orders in real-time. 

International Integrations 

WooCommerce has a plugin for geo-targeted pop-ups. This feature allows you to target users around the world and show certain pop-ups to customers based on their location. The useful Currency Switcher extension allows for multi-currency support. There’s also a Country Based Website Switcher that changes the website depending on your customers’ location. 

What We Liked 

  • There are advanced features for large, global stores that make it easy to scale. 
  • The software is open-source, so can be edited and customized by developers. 
  • There’s a huge marketplace of extensions. 
  • There are lots of customizable themes available, many of which are free. 
  • There’s a huge community that trades ideas, resources, and tips. 

What Can Be Improved 

  • The platform isn’t hosted. 
  • WooCommerce is a WordPress plugin, so you need WordPress to get started. 
  • There’s a lack of proper support, unlike with other providers such as Shopify. 

Pricing: Free for the open-source software
Free Tier: Yes
Difficulty Level: Intermediate

3. BigCommerce 

BigCommerce is some of the best cross-border ecommerce software on the market. Some of the world’s biggest international brands already use it, so it’s got a proven reputation for creating excellent global online stores. 

Almost every inch of your BigCommerce site is customizable, from the checkout to the theme. Plus, you can make your website optimized for mobile users, making it accessible to a wider range of customers from around the world.

There’s also a multi-storefront option, so you can use this international ecommerce platform to create different store fronts for each different country that you sell in. 

International Integrations 

One of the downsides of BigCommerce is that it offers fewer integrations and apps than other international ecommerce software. There are, however, a few translation apps available for online stores that use BigCommerce. Plus, the abundance of shipping apps available for use with the platform makes it easy to find the best price for shipping worldwide. 

What We Liked 

  • It makes selling in multiple currencies straightforward. 
  • BigCommerce doesn’t apply any transactional fees, saving you money. 
  • The reporting tools are great and give you actionable insights into your online store. 
  • The drag and drop page builder is well-designed and easy to use. 
  • It’s a flexible solution that can easily be scaled to a global store. 

What Can Be Improved 

  • Some of the free themes included in the platform are quite similar. 
  • There could be more integrations that help your BigCommerce store go global. 
  • None of the plans include shipping discounts, unlike other global ecommerce software. 

Pricing: From $29.95 per month
Free Tier: Yes for a 15-day trial
Difficulty Level: Intermediate

4. Wix 

Wix is the best global ecommerce platform for beginners with little graphic design experience because there are more than 900 well-designed, customizable templates to use to create your store. 

Wix allows you to create an eCommerce store that users dropshipping, which can make order fulfillment easier in countries where you’re not based. With Wix’s cross-border selling tool, you can add localization capabilities, local subdomains and trusted international payment providers.

Wix offers localized currency and payment options and the ability to create your store in different languages for international customers. You can either insert your own translations or use the Google Translate feature. 

International Integrations 

There are tons of international shipping apps such as AIRPOST, Envia Shipping Solution, and Shiprocket that make it easy to ship both nationally and internationally. Apps like Salesdish Currency Convertor automatically detect the currency of each visitor to your site and provide a localized currency accordingly. Smart Geolocation Redirects sends visitors to the right site depending on their country. 

What We Liked 

  • The templates are well-designed and there are more templates available than almost any other global ecommerce solution. 
  • The security is robust and the site is reliable. 
  • The site is multi-language depending on where visitors to your online store are based. 
  • More than 180 different languages are supported. 
  • There are built-in marketing tools you can use to grow your store internationally. 

What Can Be Improved 

  • The online stores built with Wix aren’t as mobile-friendly as others. 
  • Once you’ve built a site, you can’t change templates. 
  • You can’t export blog posts once you’ve written them on Wix. 

Pricing: Starting at £27 per month
Free Tier: Yes, 14-days
Difficulty Level: Beginners

5. Squarespace 

Squarespace is the best global ecommerce software known for allowing you to create beautiful, professional websites using a simple page builder. 

The eCommerce giant makes it easier than ever to create a website that matches your brand and is primed for optimization. Although there are fewer integrations available than other eCommerce software enjoys, there are extensions that make your store more suitable for selling internationally. 

Plus, with Squarespace’s SEO and marketing tools, you can ensure that your website finds an international audience. You can accept payment methods from anywhere in the world that Squarespace supports and the platform doesn’t add any location restrictions for your customers. 

International Integrations 

Weglot Translate allows you to translate your website into multiple languages, making it easier to connect with customers whose first language isn’t English. There are also plenty of shipping apps such as Shippo and ShipBob. Shipping apps can help you to find the cheapest shipping rates no matter where you want to send your goods. 

What We Liked 

  • The templates are beautifully designed and contemporary. 
  • Your online store will be mobile-optimized. 
  • There are multilingual features available, designed to support an international online store.  
  • The platform integrates well with many of the most common tools on the market, including MailChimp and Opentable.
  • You get a free custom domain if you commit to a year up front. 

What Can Be Improved 

  • The platform doesn’t automatically come with multi-currency selling functionality. 
  • The sites could load more quickly for maximum user experience. 
  • There’s no phone support available if you have a query, just email or live chat.  

Pricing: Starting at £12 per month
Free Tier: Yes, free trial
Difficulty Level: Beginners

6. Adobe Commerce (formerly Magento) 

Adobe Commerce (formerly known as Magento) is perfect for businesses that want to scale across the globe. Like all good eCommerce platforms, Adobe Commerce boasts features that allow even beginners to set up an online store with multichannel capabilities. 

With Adobe you can quickly integrate new brands and product catalogs, deploy multi-region storefronts for a more granular approach, and create experiences that can be easily customized to global markets. 

Adobe promises localized currencies and language capabilities, making it straightforward to take your business internationally. Plus, with this platform, you can sell both B2B and B2C, so you can diversify your income streams for global success.  

International Integrations 

Adobe has an extensive integrations marketplace, including shipping integrations that help you get your products to international buyers by showing you the cheapest prices with couriers from across the world. 

The eCommerce giant also offers customer service integrations such as eDesk, an all-in-one helpdesk with auto-translate features so you can speak your customers’ language. 

What We Liked 

  • There’s a large marketplace of integrations, including international ones. 
  • You can add multiple languages to the platform for easy international communication. 
  • The software is open-source, so you can personalize it for your needs. 
  • The marketing features help you grow and scale your store internationally. 
  • The security is excellent and the platform is robust. 

What Can Be Improved 

  • The site performance can sometimes be slow. 
  • The Enterprise version of the platform is very expensive, especially for businesses with a smaller budget. 
  • Some features work better if you have a developer to help with customization. 

Pricing: Custom pricing on demand from the sales team
Free Tier: No
Difficulty Level: Beginners-intermediate

7. Weebly 

Weebly is a great platform for international customers because it allows users to create attractive, well-designed websites that anybody in the world can access. 

The shipping tool makes sending products either, whether it’s domestically or internationally. You can get real-time shipping rates based on carrier, address, weight, and quantity. Advanced inventory management tools allow you to keep an eye on your stock and manage a rapidly growing store.

The shopping cart comes with an automatic tax calculator, so customers won’t be left surprised by any extra charges at the checkout. The product search feature removes friction and helps customers find exactly what they’re looking for. 

International Integrations 

There are customer chat plugins available, such as Sonetel, which supports multiple languages, so you can communicate easily with customers from around the world. There are also multiple shipping apps on Weebly’s marketplace, including Easyship and XPS Ship. These apps are useful for finding the cheapest rates for shipping domestically and internationally. 

What We Liked 

  • The templates are well-designed and the page editor is easy to use. 
  • Online stores built with Weebly tend to perform well, with fast loading times and good security. 
  • There’s a mobile app, so you can manage your site from your mobile device. 
  • There’s a free plan, which is perfect for smaller businesses on a budget. 
  • Each plan is easily scalable, which is ideal if you plan to grow your store. 

What Can Be Improved 

  • The blogging tools are limited.
  • There could be better multilingual functionality for international ecommerce sellers. 
  • If you want to equip your store for global business, you’ll likely need to download some apps and integrations. 

Pricing: Starting at £4 per month
Free Tier: Yes
Difficulty Level: Beginners

8. Shift4Shop (formerly 3dcart) 

Shift4Shop is one of the cheapest platforms on the market, making it perfect for beginners to get domestic and international sales. You can customize themes with fonts, colors, and other elements to bring the look of the website in line with your brand. 

Using the platform’s automation rules, you can set up your website so it responds in a personalized way to visitors from different parts of the world. There’s a convenient order management dashboard where you can get an overview of all your orders – domestic and international – in one place. 

You can also print international shipping labels right from your dashboard. 

International Integrations 

While Shift4Shop does offer lots of integrations with popular platforms (including MailChimp, Hubspot, and Google My Business), there aren’t as many integrations that are specifically aimed at international logistics. 

There are plenty of SEO tools, which can help your online store reach a wider international audience for more global customers. 

What We Liked 

  • There’s a free plan which includes lots of helpful features. 
  • There are a variety of features built-in to the plans, compared to other platforms for which you’d have to pay for the features. 
  • You get a free domain name. 
  • There’s a huge selection of free themes. 
  • Your site will be secured by SSL straight away. 

What Can Be Improved 

  • The free plan is only available for US vendors. 
  • The customer support is lacking, especially when compared to other platforms. 
  • Some users report finding the interface clunky and difficult to navigate. 

Pricing: Starting at $0 per month
Free Tier: Yes, for a minimum of 500 orders per month. 
Difficulty Level: Beginners

9. Volusion 

Volusion comes with an intuitive site builder, tons of customizable themes, and lots of built-in features to help attract global customers. 

The sites are some of the fastest loading in the industry, for every part of the world. Having fast-loading pages removes user friction and increases trust in your online store. SEO tools can make it easier for you to appear higher up the search rankings, so customers from all over the world can find your site. 

You can also offer multiple payment methods including PayPal, which can make it easier for customers that use different currencies to buy from your store. 

International Integrations 

Because Volusion is a less established eCommerce site than popular options like Shopify, there are fewer integrations that deal directly with global logistics. 

ShipStation is one of Volusion’s partners, and this app allows you to easily print shipping labels for sending products globally. Global Shopex, which partners with Volusion, is a fully integrated international checkout and shipping solution for US retailers. 

What We Liked 

  • The onboarding is in-depth and comprehensive. 
  • The dashboard is intuitive and easy to use, even for beginners. 
  • The speed of the website is excellent, as is the security. 
  • The popular platform offers in-house marketing and design experts to support your business. 
  • You can measure your success using Volusion’s platform and use the results to inform your future strategy. 

What Can Be Improved 

  • Volusion is quite expensive, especially compared to better-known eCommerce platforms. 
  • The design options are limited. 
  • There are fewer third-party apps and integrations than other eCommerce software like Shopify or WooCommerce. 

Pricing: Starting at $35 per month
Free Tier: Yes, 14-days
Difficulty Level: Beginners

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