According to research done by Blue Corona, 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience. What does that mean?
It’s clear that in the world where users spend most of their time on mobile devices, making your ecommerce store mobile-friendly is essential. But what’s the key to successful design for an ecommerce web store? The answer is a seamless user experience design that is crafted cautiously to let customers enjoy and dive into their (mobile) shopping spree.
The question that comes into mind is how to develop an up-to-date, intuitive, simple, and innovative UX for your ecommerce site? It’s all about providing your customers with an easier way to purchase your products and services.
Understanding the value of a good UX is vital, but it’s equally important to cultivate the knack of designing such an experience. Let’s resolve this dilemma by exploring five crucial app design tips that can make your ecommerce solution capable of offering a worthwhile buying experience to the customers.
1. Streamline your customer signup & checkout processes
Providing users with simplified signup and checkout processes is one of the most important ecommerce app design elements.
In the absence of ease, customers will look for (easier) alternatives. Therefore, it’s a good idea to incorporate a single column structure for signup/checkout: usually, a user will move their eyes from the top of a screen to the bottom.
In addition, you should simplify the entire onboarding experience for users by providing them with easy registration by asking only their name and email address. It’s not a good idea to ask lots of back to back questions at the beginning of a customer relationship. Rather, gather details such as contact number, occupation, and address later on.
2. Don’t stuff pages with product information & CTAs
You should describe the features of your products in a brief and concise manner so that users don’t have to struggle through long paragraphs. Also, make your CTAs as compelling and clear as you can.
You can get your design agency to enhance the overall UX of your ecommerce app by improving the elements that grab customers’ attention and addressing the ones which are causing them the most pain. Organize the product information in a concise manner by dividing it into attractive heading, subheadings and bullet points.
3. Choose between scrolling, pagination & load more buttons
When designing an ecommerce app, it’s essential to determine the way in which product load and appear in front of the users. Typically, you can choose from the following three options:
a. Nonstop scrolling
In this technique, the content loads automatically as the user scrolls down the page. It can be a way to provide users with a seamless experience but it’s good only for websites that have an even content structure and not the ones with goal-oriented jobs.
Here, a user gets exposed to a small amount of information at one time so that it’s easier for them to focus on specific parts. Also, the users can get a glimpse of entire results so that they have an idea of how long the search is going to take.
c. Loading more buttons
Loading more buttons is a preferred choice as it allows users to find out more product offerings and hence giving them a sense of control.
4. Embrace horizontal filtering
You might have seen ecommerce sites with left-hand upright sidebar filtering. But nowadays horizontal filtering has gained popularity because it’s mobile and tablet friendly: allowing users to view filters when scrolling and utilize the full width of a page simultaneously.
Being flexible in nature, this technique makes it easy to make the most of tablets, sliders, and paragraphs. Also, horizontal filtering makes it easier to incorporate bigger visuals with better and more useful information on one page.
5. Facilitating a user-centric search
In order to be successful, every ecommerce website has to provide customers with seamless searching options. You should develop a user-centric search by incorporating image recognition so that customers can easily verify products before buying. Also, authentic images can inculcate confidence in customers and they will feel much more excited to own that particular item.
In addition, you can implement voice search which has become an integral asset in accordance with app design rules. This feature helps to enhance the user experience by providing customers with speed, convenience, and the comfort they are looking for.
Now, after getting familiar with the tips for effective ecommerce app design. Let’s take a look at the process of how UXers work hard to achieve desirable results for your business and provide your customers with a pleasurable experience in accordance with your specific objectives.
I. Extensive research
First of all, hiring a professional UX design agency means you will have a team of experts handling your project. You can meet them personally, offering the opportunity to interview and evaluate their potential by asking relevant questions.
After finding the appropriate team, the next step is to discuss specific business requirements in detail. The understanding will give them an insight into your target audience. Then they can do extensive research to discover their behaviours, how they interact with existing similar solutions, and what problems are they facing.
The research phase is integral because sometimes you might think that your idea is intuitive but in reality, it may not work. Therefore, it’s essential to conduct actual user analysis so that to verify that your idea is going to work. This research can be executed in the form of user surveys, wireframes, prototypes, user journeys, personas, and testing.
II. Refining the idea on the basis of the outcome of research
The second stage is the definition phase where UX professionals determine a precise idea on the basis of the results they got through the research. They create a clear brief and come up with a well-structured plan of building a seamless UX.
III. Actual designing
In this stage, UXers work on the ideas generated and build concepts on their basis. Also, they test these concepts and tweak them in accordance with the feedback. Basically, this is a trial and error approach which designers use to enhance the overall ecommerce store experience.
How you can measure the effectiveness of your UX strategy?
It’s not just about building a seamless UX. What matters more is to cross-check whether the UX strategy is working in the right directions. This can be done easily by measuring a few key metrics such as conversion rate, support cost per user, drop off rate, etc.
Measuring these metrics is crucial to tracking changes over time. Also, a change in these metrics alters some others that can’t be directly measured like customer satisfaction, joy, and delight.
In a nutshell, it’s mandatory for you to consider the above five tips when designing your ecommerce solution. Make sure to provide users with accurate information, but in a visually appealing manner.
It will let you grab their attention and establish your brand’s integrity. These tips can make your ecommerce portal much more efficient and capable of fulfilling specific requirements of the customers.
Give a thought to working with a professional ecommerce development company and invest in building an efficient UX: otherwise be prepared to lose money due to bad UX and poor usability.
About the Author:
Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.