What’s the point of creating a slick online store if nobody can find it? As an entrepreneur or marketer for an eCommerce brand, your topmost priority should be to drive more organic traffic to your online store.
With the retail industry moving online, attracting organic traffic has become a competitive sport. As attracting organic traffic has a lot to do with SEO optimization and keyword usage, it also has a lot to do with your domain name.
However, finding a short and relevant domain name on conventional domain extensions such as .com or .net might not be possible due to lack of availability. Did you know that 65% of all domain name searches fail? Business owners now have powerful alternatives in new domain extensions such as .store, .tech, and .site to denote your store on the web.
How Do New Domains Help Boost Traffic To Your Store
Contextually relevant domain names help to rank higher for specific keywords and the anchor text. High-quality backlinks will help your website to rank higher on search engines and will help with your overall organic search rank. For this, the anchor text is crucial.
For example, if www.menswear.store is your website and if you repeatedly get backlinks from other credible websites on the anchor text ‘menswear’ and ‘menswear store’, it will give search engines a positive indication regarding the authenticity of your website.
This way, the more backlinks you get, the better it is for your organic search ranking and thereby for your organic traffic.
Helps make your inner product pages more visible
Organic marketing efforts are usually targeted towards attracting attention to the homepage or one specific page of your website. However, when you want to focus on driving traffic to a specific product page on your website, it is often challenging since that inner page has limited content and a long and complicated URL.
You can use a new domain to specifically redirect to an inner page. For example, www.airfrance.store redirects to https://shopping.airfrance.com/. This is a great example of how you can opt for a short and relevant domain name to channel people to a specific inner page on your website.
Helps create branded URLs
For your social media promotions, you often share links from your website on your social media handles. Did you know that you can customize every link that you share online and brand it with your own store’s name? Instead of sharing complicated URLs such as https://bit.ly/2Kyn5oM, you can choose to brand it creatively with a specific new domain name and shorten it like so http://williamhenry.store/WH-Damascus.
This ensures a higher recall and as it is easier to type and remember and this helps to drive more traffic to your website.
Helps create a brand for your marketplace listing
If you’re selling on a marketplace such as Amazon or Etsy, chances are you don’t have your own domain but instead rely on the long URL of your listing on the marketplace. To create a better brand for your marketplace business, you can redirect a domain name to your listing. For example, www.cutly.store is a memorable and intuitive domain name which redirects to this page on Etsy: https://www.etsy.com/uk/shop/cutly. To learn more about why marketplace sellers also need a domain name, check out this article.
Helps demarcate your storefront from your business site
As new domains add meaning to your URL, they make it easier for you to demarcate your storefront from your business site if selling online isn’t the primary or the only part of your business.
For instance, Emirates launched its merchandise store on www.emirates.store, which clearly demarcates it from its main website, www.emirates.com. Having a distinct URL for your storefront not only makes it easier for customers to remember and find you but also lets you run better specific promotions for it.
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