There’s no doubt that social media is continuously evolving. That’s why you need to know how to use these platforms for your benefit.
If you’re starting your own business, being active on social media is essential, and is an absolute necessity especially if you’re making your first sale.
But keep in mind that alone isn’t enough. You have to continually stay in track with the latest marketing trends so that you can effectively apply them to your business.
Social media and marketing will always go hand in hand. So as 2019 rolled in, we’ve gone out of our way to identify the top social media marketing innovations that you need to take advantage.
1. It is About Transparency
With fake news, privacy concerns, and data breaches getting rampant these days, consumers are getting more and more skeptical. According to a report, 55 percent of consumers think brands are only somewhat transparent on social media.
Consumers expect transparency. Luckily, there are still plenty of opportunities to still grow in that aspect. Examine internally the points where you can improve.
If you want to get ahead of this aspect, start with knowing what users want on social media. Whether it’s showing your company values or giving a behind-the-scenes look in your brand, understand your target audience’s desires and work on that.
While going deep into this aspect may take time, the effort is well worth it in the end.
Don’t just say that you’re transparent. Be transparent ‒ you need to back up those words with actions.
2. Live Videos and Stories
It was back in 2017 that live videos made waves on social media. Today, the live video became so popular with audiences that they would even prefer watching it than reading a blog.
That’s why different social media channels have even implemented live streaming options in their platforms, and most brands are taking advantage of it.
Similarly, Stories across different social media platforms are also on the rise, and there’s no sign that it’s stopping anytime soon. Integrating it with shopping features this 2019 will significantly boost your brand.
3. Promising Social Channels
Facebook continues to remain one of the most prominent social media channels to date. However, last 2018 wasn’t so kind to it. Because of some its practices, many are led to question it. It even prompted the NAACP to call for boycotts.
It led some users to quit Facebook altogether, leaving marketers wondering about the future of social media.
So it’s best to keep an eye out on other promising social media channels, in case one of them will become valuable to you in the future.
4. Real-time Communication
What’s the point of social media if you fail to be social?
The thing is, being social has been taken out of social media for so long.
However, you have to realize that users would want more than just the ‘superficial’ attempts of engagement.
To help you cut through the noise, you need to give customers communications that are authentic. As a result, more people will connect with you. You’re also highly likely to develop more meaningful relationships in the long run.
You also need to prioritize giving users 24/7 customer support, real-time social selling and practice consistent monitoring.
5. Rise of Micro-Influencers
Influencer marketing isn’t a new concept anymore. But how it’s used on social media is changing this 2019.
You’ve probably noticed that more and more companies are starting to partner with micro-influencers to improve their credibility.
So why micro-influencers?
Well, not only that they’re extremely cost-effective, but they are more likely to receive a 60% higher engagement rate than macro-influencers. Their followers also tend their opinions more.
So don’t hesitate to invest in a solid influencer marketing strategy this 2019.
6. Customer Engagement
Another game-changing marketing tactic that you need to consider is engaging your customers.
Customer engagement is becoming crucial than it has ever even before.
Over the years, social media is one of the most useful tools when it comes to engaging customers. It improves your conversion rates and helps turn customers into loyal brand evangelists.
For you to better engage your customers, you have to craft a campaign that utilizes a compelling, exciting and genuinely engaging material.
By creating a well-crafted, and unique campaign, you’re likely to win over more people in the long run.
Over to You
2019 is all about starting the right social media strategy for your brand and business. Equipped with the knowledge of these foreseen trends this year, you’ll be able to craft a social media marketing plan that will help you stay on top of the game. It will also help you achieve the best results.
That’s why it’s essential to stay up to date with these trends so that you can effectively target your audience.
You also have to believe that 2019 is going to be an excellent year for your social media marketing. You have to claim it!