For many of us, our first experience with commerce probably was a childhood lemonade stand. What you needed to get started couldn’t have been simpler: water, lemons, sugar, cups, a pitcher, a table and a hand-lettered sign announcing your product for the low price of 25 cents (give or take). Now that you’re grown up, however, the checklist of items you need to have before you can hang your shingle in the world of commerce is much longer. That’s especially true when talking about ecommerce. It’s easy to tell right away if your brick-and-mortar store doesn’t have enough shelves for your inventory, for example. However, it’s not as easy to tell if your e-commerce site doesn’t have a search function that helps customers find what they need.
Even though building an ecommerce side to your business can be hard work, the rewards can be more than worth the effort. It’s anticipated that worldwide retail ecommerce sales will top $4 trillion by 2020, meaning e-commerce isn’t something businesses can ignore if they want to remain competitive well into the future. Having a plan is essential for success in every aspect of business, so you need to know what goes into your e-commerce site before getting started.
A successful ecommerce website is one that is strong in terms of technology, design strategy, security, customer service and support. Building a site that is inviting to customers and makes their online shopping easy and enjoyable requires a lot of behind-the-scenes work to ensure all the right elements are incorporated. The accompanying checklist details some of the essentials your ecommerce site needs. Follow it, and your ecommerce site could be as easy to understand to your customers as the old lemonade stand.