Amazon TACOS Calculator

TACOS in Amazon refers to “Total Advertising Cost of Sales,” which measures the efficiency of an advertising campaign in relation to total sales, including both organic and paid sales.

TACOS stands for “Total Advertising Cost of Sales.” It provides insights into how much of your total sales are attributed to your advertising efforts on Amazon.

The TACOS formula is calculated by dividing your total advertising spend by your total sales and then multiplying by 100. This gives you the percentage of your total sales that are attributed to advertising costs.

To calculate TACOS on Amazon, you divide your total advertising spend by your total sales. Then, multiply the result by 100 to express it as a percentage. This formula shows the proportion of your overall sales that are generated from advertising costs.

The difference between TACOS and ACOS is that TACOS measures the total advertising cost relative to total sales (organic + paid), while ACOS (Advertising Cost of Sales) focuses only on the cost of advertising relative to the sales generated directly from those ads. TACOS provides a broader view of advertising efficiency.

Total ACOS refers to the actual advertising cost of sales measured across all campaigns, while Target ACOS is a goal set by sellers to guide their advertising strategies. The Target ACOS represents the desired percentage that sellers aim to achieve to maintain profitability.

A good TACOS on Amazon typically ranges between 5% to 15%, depending on the industry and product type. However, the ideal TACOS can vary based on business goals, margins, and overall marketing strategy.