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The Digital Frontier: Western Commerce Tackles Chinese Markets

Much like the rest of the world, Chinese ecommerce is becoming increasingly mobile. It is important now, more than ever, for newcomers to the market to fine-tune their digital content strategy. This is particularly relevant to western brands looking to catch their big break with Chinese audiences, as we have recently witnessed by the frosty reception toward Airbnb’s latest launch, ‘Aibiying’. This article will explore why it’s so important for brands to do their research in order for their communications and branding to engage with new languages and cultures in the right way.

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