12 Best Converting Shopify Themes for High Conversion Rate

Shopify themes allow you to create a website that’s professional-looking and well-designed, even with no graphic design experience.

The best converting Shopify themes look professional, remove friction from the customer journey, and can be easily customized to align with your brand. 

Best Converting Shopify Themes

1. Booster 

Booster is one of the best converting Shopify themes on the market for multiple reasons, including its professional design and functionality. 

One of the most important aspects of Booster is that it’s entirely customizable, so you can adjust almost every feature until it’s perfectly in line with your brand identity. It’s one of the most user-friendly themes, promising fast loading times and reducing customer friction.

There’s a dedicated support team to help with any questions or issues related to the Booster theme. Plus, because Booster includes so many features, you can save more than $200 per month from the money you would have spent on Shopify apps. 

What We Liked 

• The theme is already optimized for SEO for maximum reach
• The Booster team offers in-depth customer support
• Customers can message you easily using Facebook Messenger
• You can use a promotion timer to create a sense of urgency around limited-time deals
• Optimized product filtering removes customer friction to increase conversion rate 

What Can Be Improved 

• It’s not currently listed in the official Shopify theme store
• This best high-converting Shopify theme is very expensive compared to others
• The installation process isn’t as straightforward as the process for other themes.

Price:  $248 per year
Avg. Rating: 4.1 stars on Trustpilot
Homepage Layouts: 27+
Product Page Layouts: Included in the store presets with homepage layouts

2. Debutify 

This is one of the best converting Shopify themes for dropshipping and non-dropshipping stores, and there’s even a free trial, so you can try it before committing.

The theme promises unparalleled loading time, which reduces customer friction and stops customers from leaving your site in frustration. 

The theme is coding-free, so you don’t need a developer on your team to use it. The design is also mobile-friendly, making sure users get the best experience of your online store no matter which devices they’re using to browse. 

The design of this theme has been specifically designed for an excellent user experience to boost average order value. 

What We Liked 

• There’s a 14-day free trial, so you don’t have to commit to the theme immediately 
• There are various pricing plans, so you only pay for the features you need
• The theme is perfectly optimized for mobile use
• Customer support is fast, reliable, and friendly
• The loading speed is one of the best available
• Best conversion rate score

What Can Be Improved 

• The subscriptions can get expensive quickly if you want extra features
• There could be more different types of layouts for specific types of eCommerce websites
• The more affordable plans lack some useful features

Price: From £17.95 per month
Avg. Rating: 4.8 out of 5 on Trustpilot
Homepage Layouts: 5+
Product Page Layouts: Customizable along with the homepage layout

3. Flex 

Flex is a simple Shopify theme that converts well.

There’s a ton of flexibility and you can customize almost every element of the theme to suit your personal brand identity, including icons that appear across your site.

There are tons of advanced features which make Flex the best premium Shopify theme for conversion. 

There are 13 pre-designed demo stores and a whole host of pre-designed content, so if you need to get your online store up and running quickly, Flex is perfect.

There are almost unlimited possibilities for how your store can look. You can choose from four header styles and four footer styles or even add your own custom CSS. 

What We Liked 

• There’s a 14-day refund guarantee if you don’t like it
• There’s a comprehensive icon library, with icons you can use across every part of your online store
• Mega-menus and drop-downs can help make your store easier to navigate 
• Flex has features that allow you to build your store quickly
• The theme designs on offer from Flex are professional, attractive, and primed for conversion

What Can Be Improved 

• The one-off price isn’t the cheapest
• There could be more SEO features to help your online store get seen by more customers
• Flex can be challenging to set up, especially for beginners

Price: $495
Avg. Rating: 5 stars on the company site
Homepage Layouts: 13+
Product Page Layouts: 3+

Related: 12 Best Shopify Themes For Clothing Brands

4. Shoptimized 

Shoptimized claims to be the best Shopify theme for conversion because it was created by conversion experts. You can customize every element to your brand and product selection, making it a consistent user journey for your customers. 

Lightning-fast loading times remove customer friction and increase trust with site visitors. Because the theme has so many features and such extensive functionality, you can save hundreds of dollars a year that you would have spent on apps and features. 

Shoptimized optimizes your online store for SEO, which increases the likelihood of people finding you – specifically people who are interested in products like yours. 

What We Liked 

• There’s customer support available 7 days per week. 
• The currency switcher helps your store appeal to international customers. 
• This high-conversion Shopify theme lets you add a countdown timer to create a sense of urgency around sales and events. 
• You can collect email addresses using pop-ups, which you can use to grow your email list. 
• It’s easy to embed videos alongside product descriptions. 

What Can Be Improved 

• The theme is expensive, especially compared to free alternatives. 
• The support response time could be quicker. 
• The abundance of customization options can make building your website time-consuming. 

Price: $199 per year
Avg. Rating: 4.3 on TrustPilot
Homepage Layouts:  The basic layout is highly customizable
Product Page Layouts: The basic layout is highly customizable

5. Retina 

Retina is a Shopify theme that’s designed for conversions. There are four types of themes available, each with its own unique look, but staying true to the Retina principles of excellent design and features optimized for conversion. 

There’s an FAQ template, meaning you can create self-service support options for customers, which reduces user friction. The optimized mobile design means that users can access your store across multiple devices without any negative impact on performance. 

The slide-out cart allows customers to edit their cart without leaving the homepage – another example of Retina making the user experience as intuitive and easy as possible. 

What We Liked 

• Retina is optimized for large images, so you don’t have to compromise your brand identity or product photos. 
• You simply pay a one-time fee, no need to commit to a subscription. 
• Choose from multiple sleek header styles. 
• All of the themes on offer within Retina are optimized for mobile, so users won’t have to compromise. 
• The themes are well-designed and look professional. 

What Can Be Improved 

• There could be more SEO features. 
• The theme could offer more features that increase the urgency of things like sales and limited-time deals. 
• The page loading times could be better – some competitors offer better speed. 

Price: $220
Avg. Rating: 5 stars on the customer site 
Homepage Layouts: 4
Product Page Layouts: 4

6. Ella 

Ella is built for conversions and to increase average order value. The theme is cheaper than a lot of the other Shopify theme options and it promises customizability and useful features. 

Ella has previously been the best-selling Shopify theme, a testament to its usability. There are useful pages such as a store locator page and a wishlist grid view that are specially designed to boost sales and make the interface as user-friendly as possible.

There’s a marquee function across the top bar that’s perfect for promotion, such as limited-time deals, codes, and sales. There are also options for sticky promotions that can hover anywhere on your homepage. 

What We Liked 

• The price is a lot more affordable than some of the competitors. 
• There are multiple features built-in, which saves you money on third-party apps. 
• The design is extremely responsive on mobile devices. 
• Ella offers detailed support documentation, so a lot of issues or queries can be solved with a self-service approach. 
• There are tons of homepage layouts to choose from. 

What Can Be Improved 

• The customer support response is occasionally slow, which can be a problem if you have urgent issues. 
• Users report occasional bug issues and glitches. 
• The backend interface can be quite confusing for beginners. 

Price: $89
Avg. Rating: 4.79 out of 5 on the product website
Homepage Layouts: 50+
Product Page Layouts: The basic layout is highly customizable

7. Wokiee 

Wokiee is the best high conversion Shopify theme for users looking for a wide range of homepage layouts.

The customer support comes highly rated, which is ideal if you ever have any issues or simply need a response to your queries. 

Wokiee’s dynamic filtering makes it easier than ever for customers to find exactly what they’re looking for, which can raise average order value.

Shopify customers are less likely to leave your site and shop elsewhere if they can get to what they’re looking for quickly and easily. 

There are more than 99 content blocks, to make customizing your Shopify store as easy as possible. 

What We Liked 

• The built-in features can save you the money you would have spent on third-party apps. 
• The high customizability allows you to create a site that matches your brand. 
• The theme is optimized for dropshipping with the ability to import hundreds of products in minutes. 
• There are more than 90 homepage layouts. 
• The theme uploads a new skin every week. 

What Can Be Improved 

• You have to pay more for access to support after six months.
• There’s no money-back guarantee if you don’t like the theme. 
• There could be more localized features, such as maps. 

Price: $79
Avg. Rating: 4.98 out of 5 on the product page
Homepage Layouts: 90+
Product Page Layouts: 8+

8. Fastor 

Fastor is one of the highest converting Shopify themes currently on the market, thanks to an abundance of features that also save you money.

The more features you have included in your theme, the fewer apps and integrations you’ll need to buy. Plus, Fastor is cheaper than many alternatives in the first place. 

Shopify customers will love the fast loading time, which reduces user friction. You can also chat with customers in multiple ways using Fastor, including Facebook Messenger.  

The theme’s exit intent pop-ups stop customers from leaving the store, which increases conversions, especially if you use your pop-up to offer exclusive deals. 

What We Liked 

• The theme is much more affordable than many competitors. 
• There are tons of skins options to choose from. 
• The customer support team provides fast, reliable, and friendly responses. 
• The theme is SEO optimized to help your online store climb to the top of Google. 
• Fastor is optimized for use on mobiles. 

What Can Be Improved 

• You have to pay to extend the support from 6 to 12 months. 
• Some of the themes could be better designed.  
• It can be a learning curve to understand how to customize the theme. 

Price: $56
Avg. Rating: 4.87 out of 5 stars on product site
Homepage Layouts: 95+ skins
Product Page Layouts: 11+

9. Shella 

Shella’s success lies in the abundance of features designed to increase sales. These features save you money on Shopify apps, and the list includes a price countdown, stock countdown, sticky promotions, and related product recommendations. 

By creating a sense of urgency around products and deals and recommending similar products, Shella boosts conversions and the average order value.

The theme is also dropshipping ready, so if you’re a new eCommerce store owner and you want to try this business method, Shella makes it easy. 

The free shipping progress bar feature encourages your Shopify customers to make just one or two more sales to reach the threshold for coveted free shipping.

What We Liked 

• There are multi-currency options at the checkout, ideal for global stores. 
• You can import thousands of Oberlo products in minutes. 
• There’s a mega menu builder, making Shella perfect for larger stores. 
• Shella offers tons of different page layouts and skins. 
• The theme allows for maximum flexibility and customizability, so you can bring the store in line with your brand. 

What Can Be Improved 

• You need to pay more if you want support from 6 months onward. 
• The page loading time is fast, but could be faster. 
• There’s no free trial or money-back guarantee. 

Price: $69
Avg. Rating: 4.96 out of 5 stars on the product site
Homepage Layouts: 99+
Product Page Layouts: 99+

10. Kalles 

This well converting Shopify theme is full of features to get more sales. The advanced search features allow customers to find exactly the product they’re searching for quickly, which reduces friction. 

You can increase the average order value of each customer with lookbooks that combine multiple products, and ‘frequently bought together’ suggestions. 

Kalles has recently started to support video thumbnails and 3D, giving customers a more in-depth overview of products.

Using product videos and detailed descriptions reduces the Shopify return rate because customers have more realistic expectations. 

There’s a countdown timer feature so you can create hype and a sense of urgency around sales, new products, and special deals. 

What We Liked 

• The filter feature is advanced, allowing customers to easily find exactly what they’re looking for.
• Kalles suggests you can save up to $1500 that you would have spent on apps. 
• There are more than 10 header layouts. 
• Kalles is highly customizable, so you can create your online store exactly in your brand’s image. 
• There’s a ‘frequently bought together’ feature, which is great for increasing average order value. 

What Can Be Improved 

• You only get 6 months of support unless you’re willing to pay to upgrade. 
• There’s no free plan or version. 
• The SEO could be more comprehensive to help boost your ranking. 

Price: $89
Avg. Rating: 5 stars on the product site
Homepage Layouts: 20+
Product Page Layouts: 15+

11. Gecko 

Gecko helps you create a super responsive Shopify store, no matter which type of device it’s displayed on.

The font customization is in-depth and easy, so you can give your store a look that best suits your brand. 

Versatile product layouts give you the ability to show your products in a way that optimizes conversions.

Gecko also boasts innovative filtering provided by Ajax. Giving your customers the option to filter products is great for removing customer friction and boosting sales. 

All the Shopify themes are available with Gecko load quickly and are compatible with Shopify 2.0. There’s email marketing support, Instagram sales support, and translation options, too. 

What We Liked 

• There are tons of features included, which are primed for conversion rate optimization. 
• Detailed documentation is provided to onboard new users. 
• You can customize almost everything from font size and type to colors, image sizes, and more. 
• The Gecko theme includes meta fields. 
• You can automatically include Instagram feeds on your eCommerce store. 
• Comes with a blog list page and a blog detail page

What Can Be Improved 

• The initial setup process is complex. 
• There could be more SEO features to boost conversions by getting your store seen by a wider audience. 
• Some of the home pages could be better designed. 

Price: $99
Avg. Rating: 4.99 out of 5 stars on the product site
Homepage Layouts: 20+
Product Page Layouts: N/A

12. Avone

Avone improves conversions with tons of features that encourage shoppers to buy more products and remove friction from the user journey. 

There are more than 33 Shopify homepage layouts available as well as 10+ product pages, so you can customize your site exactly how you like it.

Related products help you cross-sell by encouraging customers to buy products related to their purchase. 

The countdown features allow you to create a sense of urgency and hype around new products or exclusive deals and discounts.

Plus, Avone gives you the opportunity to create eye-catching promotional banners for Shopify, which boost sales by drawing customers’ attention to deals.  

What We Liked 

• The Shopify theme includes the ability to display unlimited products in grid or list views.
• The responsive design can be easily accessed on any device to increase conversions. 
• The pages you can create with this theme are fast-loading on desktop and mobile devices. 
• You can add a trending product carousel to your site to encourage further sales of popular products. 
• There’s a lookbook shop tool for Shopify that encourages shoppers to increase average order value by adding products that complement one another. 
• Comes with a Blog carousel and has a great design

What Can Be Improved 

• You only get 6 months of support included for free. 
• There’s no free version of the theme. 
• The sheer abundance of demos available on the theme can be overwhelming for customers. 

Price: $79
Avg. Rating: 5 stars on the product site 
Homepage Layouts: 33+
Product Page Layouts: 7+

FAQ

Which are the top highest conversion Shopify themes?

The highest converting Shopify themes are Booster, Debutify, Flex, Shoptimized, and Retina. All of them have multiple theme styles, built-in blog, and share options, and come with a great design.

How do I create a highly converting Shopify store with product pages?

First, pick a high-converting Shopify theme, like Debutify. Then finish the payment, add the store license and you can start designing. Debutify has an intuitive design workflow that’s easy to use.

Can I change the Shopify theme without losing content?

There are two main ways to change Shopify themes without losing the data. The first is to pick the top converting Shopify themes only from the Shopify theme store. The second way to avoid Shopify data loss is to use a Shopify theme updater app.

Does Shopify have a responsive design?

Yes, all Shopify themes in the Shopify theme store have a responsive design, convert great and include blog and share options. You can see them on the Shopify theme store by clicking view store.

How to convert Shopify visitors to customers?

The easiest way to convert your Shopify visitors to customers is to use well converting Shopify themes and to offer great products people actually want and need.

What is the best converting Shopify theme?

The best way to convert your Shopify visitors is to use the Debutify theme for Shopify. It comes out of the box with a Shopify design that sells.

How hard is it to change Shopify themes?

It’s very simple to change a theme in your Shopify store. Just go to the Shopify theme store and install the theme you like.