Avinash Kaushik, the leading voice in the field of Web Analytics and the Analytics Evangelist for Google wrote a great post for any web analytics beginner. A solid outline for success that even the most advanced web analysis people in the industry should read to shake the rust and dust off.
Here are this steps, according to Avinash:
Step #1: Visit the website. Note objectives, customer experience, suckiness.
Step #2: How good is the acquisition strategy? Traffic Sources Report.
Step #3: How strongly do Visitors orbit the website? Visitor Loyalty & Recency.
Step #4: What …

Google AdWords can import conversions from Google Analytics, which is a very good thing. But if you are an old customer and you already have a conversion code on your “thank you” page, and now you’re going to import conversions from Analytics, you’ll have twice that number of conversions: 1 from your old code in thank you page, 1 from your goal in analytics (if the goal is on the same thank you page). You may  triple your numbers if you are an online shop and decide to import also …

Here is a selection of 25 useful plugins for your WordPress that covers different areas, from performance of the website to SEO and social media:
Enhancing content

Scribe SEO – instructs web writers how to tweak their content to get more search engine traffic, all while maintaining quality reader-focused copy
iflickr – allows to easily download Flickr photos that are licensed under Creative Commons to the local server for attaching to posts
Photo Dropper – lets you add Creative Commons licensed Photos to Your Posts from Flickr
WordPress Video Plugin – allows easy video embedding …

If your shop is running on a CRE Loaded platform, you should know that there is a security exploit reported: using a simple trick as a URL change allows any malicious user to access protected pages in the admin area without an admin password!
It’s been reported that all  CRE Loaded versions before 6.4.0a are exploitable.
In order to check if you are among the ones affected, change the URL /admin/login.php to admin/orders.php/login.php. If you can see your order histories, here is the security fix:

Edit the admin/includes/application_top.php file

Find the line:

$PHP_SELF = (isset($_SERVER['PHP_SELF']) …

comScore released an interesting global report providing an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. Here are some of the key findings:
Social networking is central to women’s Internet experience. Regardless of how much you believe that women are primarily communicators, networkers and facilitators, it’s clear they are embracing social networking …