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Eight Improvements Your Business Should Consider for Your Ecommerce Site

With so many competing companies, capturing the attention of online shoppers is no easy task. From the moment a customer lands on your ecommerce site, you must grab their interest and keep them engaged, or you risk losing them to one of the thousands of other places where they can spend their money.

There are approximately 1.92 billion digital buyers worldwide, with the number expected to increase to 2.14 billion by 2021. The world of online shopping will continue growing, but your site will only be successful if it’s user-friendly.

Focusing on a few distinct elements of an ecommerce site helps to improve your conversion rate and keeps customers coming back for future purchases. Here are eight improvements you should make to your site today to help catch and keep customers!

1. Improve Page Load Speeds

In a study of more than 150,000 random websites, 82 percent of sites had issues that impacted their overall performance. Around 43 percent of the problematic sites had slow page load speeds. People are impatient, and they expect a website to load in milliseconds.

Speed up your site by investing in better servers and reducing the load on the page. Avoid JavaScript and optimize images. Cut any clutter on your page and make sure it’s responsive to mobile devices. Small changes can improve your load times and keep people from bouncing to another website.

Crossrope uses caches, fast servers, and optimized images to load its ecommerce site at lightning speed. Upon your first visit, you’ll wait mere milliseconds for the entire site to load, and subsequent visits will be instantaneous. The mobile site loads the text before the images, allowing for delays in mobile connectivity while still presenting necessary information while the user waits.

2. Create a Style Guide

Have you ever visited a site that seemed as though a team of strangers pieced it together? Over time, with different people working on your pages, your website can become a mashup of different styles. A style guide works at creating a consistent look and feel for your site.

Your style guide should address topics such as:

  • Your brand’s color palette
  • The tone of the site funny, serious, youthful, etc.
  • What fonts and font sizes to use
  • The layout for various types of pages
  • Language and image standards for example, all images are under 100 kb and 600 pixels wide

3. Animate Your Site

Video comprises about 80 percent of global Internet traffic, and slightly more in the United States, at 85 percent. Adding video animations of your products shows users different possibilities, such as how to put a product together or the object from different angles. It adds an element of entertainment to any site and engages visitors.

One Point Partitions uses an animated video to show the way its partitions come together and how easy installation is. One Point Partitions shows each phase of the installation, including where screws get placed for stability. Any customer wondering if they can install the partitions themselves receives an immediate answer to their question.

4. Optimize for Mobile

More and more people use websites via their smartphones, so if your site isn’t mobile responsive you’re missing out on a large segment of your browsing audience. Think through the types of things that annoy mobile users and adapt your design accordingly. Users hate to pinch and zoom, so create images and text that automatically adjusts in size without the user needing to do anything additional.

Also, think through button placement and size. A cursor is tiny, but someone using a finger to tap a link needs a bigger range to click on. Little changes make a big difference in user experience on a mobile device.

5. Simplify Your Navigation Hierarchy

Some ecommerce stores sell so many different products that the number of categories on their website becomes massive. Spend some time thinking through a simplified navigation hierarchy. What are the three or four main categories all products fall under? Remember, you can always create subcategories if you need further definition. However, for navigation, keep the number of choices small.

Zara uses clean, simple navigation to point the user in the right direction. At the beginning of the buyer’s journey, they choose Woman, Man, Kids or Shoes & Bags. After narrowing their preference to a specific category, additional options appear under subcategories, such as T-shirts, Pants, Skirts, and Beachwear. Other search filters narrow the choices even more under each subcategory, creating a personalized shopping experience.

6. Improve Product Descriptions

Your product descriptions serve as the sales pitch for your products. Online shoppers aren’t face-to-face with your sales staff, so the copy on your product pages is of utmost importance. Not only do your descriptions need to be detailed enough for your audience members to make a decision, but you must reach them on an emotional level and show them how the item fits into their lives.

Create a buyer persona and put yourself in your customer’s shoes  what type of information would you need to decide whether or not to purchase the item? Why do you want this item and what kind of story is behind it.

For example, if you’re selling a nonstick cooking skillet, you might start with a story about how busy moms have very little time to get dinner on the table between work and kids’ sporting events, and how burning food is common, but getting the stuck-on food off is nearly impossible except with this specific skillet. Describe a scenario that makes sense to your audience.

7. Make Your Unique Value Proposition Clear

Your unique value proposition, or UVP, is what you offer customers that make your brand or product special. Why should the user choose you over your competitor? If you don’t have a UVP, you must first take a step back and figure out what value you offer customers. Then, communicate that value on your website.

Farmdrop presents its UVP on its site landing page. The benefit for users is that it’s simpler to do your weekly shopping and get high-quality food from independent, local producers. Farmdrop then describes the ways its offering is better, such as high animal welfare standards and reducing the use of plastic.

8. Focus on Your Search Feature

Sometimes users land on your page looking for a specific product. Your search function must be easy to find from any page, such as in the top or bottom navigation, but it must also return valid results. If you aren’t happy with search results or notice a lot of users bouncing away after using the search function, look into improvements for your search filters and how you can tag items, so results are valid.

Conclusion: Improve Your Return on Investment

When looking for ways to improve your ecommerce store, consider which changes have the most significant impact on your revenue. As a small business owner, you should consistently reinvest in your company, but how you invest makes a big difference in the returns you see and the success of your brand. Make small changes, test them and keep the things customers respond to, while replacing the features that don’t encourage them to shop with your site.

Author Bio: Lexie is a web designer and UX design strategist. Her work is featured on Marketo, Creative Bloq, Website Magazine, Envato and eCommerce Tips. She manages Design Roast and reach out to her on Twitter @lexieludesigner.

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The Importance of Product Reviews

6 months ago

Online product reviews play a large role in influencing a consumer’s decision-making process. In 2016, Pew Research reported that over 80% of U.S. adults read online customer ratings and reviews at some point at least sometime before purchasing items for the first time and- 40% always read reviews before purchasing a product online. Statista also reported that nearly 70% of shoppers cited trustworthy reviews as their strongest influencing factor when making a purchase.

Top retailers like Amazon, eBay, Best Buy and QVC list reviews for nearly every product imaginable and the top sellers, whether third-party sellers or direct sellers, have comprehensive strategies for getting customers to leave reviews. These large retailers are leading the way when it comes to offering this essential decision-making tool, but you don’t have to be a huge retailer to leverage the power of product reviews on your own website.

How to add product reviews to your website

The easiest way to add product review functionality to your website (without coding) is by using your ecommerce platform’s native app. However, while platforms like BigCommerce and Magento offer product review apps, they typically don’t offer as much as third-party apps, plugins and softwares. As your business grows, you will likely find that you need a more robust third-party product review platform.

Third-party tools such as BazaarVoice, Yotpo and TrustPilot are compatible across multiple platforms and shopping carts and offer a host of features. Here are a few features that we recommend when shopping around for a product review solution.

  1. Schema Markup compatibility:  Schema data – also known as tags – is a vocabulary of microdata that can be added to your website’s HTML code to improve your ranking in search results. Schema markup is created using a very specific coding syntax which helps search engines correctly list your website’s content in their search results. This (very technical) page on Schema.org lists the specific tags associated with product reviews. A tool such as BazaarVoice can help ensure you implement these tags correctly.
  2. Ability to connect to Google Merchant Center: Google Merchant Center allows retailers to advertise their wares on Google Shopping. Most big retailers are already doing this and though your small store may not be (yet), it’s a functionality you’ll want if you decide to advertise on Google Shopping since products with reviews get more clicks than those without them. Here is an example of shopping results for the search “Uggs Boots” – only one retailer (Zappos) has a product rating featured with their listing and this is the ad that stands out.Product reviews
  3. Consumer Curated Content: Some review platforms such as BazaarVoice and Yotpo offer their merchants the ability to curate content (with customer consent) by leveraging their customers’ Instagram photos and product reviews and featuring them throughout their website or in ads on social media.

When looking into a product review platform, it’s important to find something that is customizable, easy-to-implement and mobile friendly. Most review tools are free to try, but offer more robust functionality with monthly subscription models at different price points. Predictive Analytics provides a comprehensive list of product review platforms to get you started.

Considering your product review strategy

It’s not enough to have a tool in place to collect product reviews, you also need a comprehensive strategy to get your customers to write the reviews in the first place. Your strategy should include (but not be limited to) the following considerations.

  1. Build review solicitation into your customer outreach strategy. You should plan to automate this as much as you can. For example, you can create a review request email template and schedule the email to be sent to customers a day or two after they receive their purchase. Some review platforms such as BazaarVoice already have this functionality baked into the features.
  2. Expect negative reviews and formulate a plan for addressing them. Consumers are often sceptical if reviews skew too positive, so a negative review isn’t the worst thing in the world. However, it’s important to have a plan to respond to and address the negative reviews so that future customers can see that you are responsive and want to make your customers happy. This is the best way to turn a negative into a positive and gain new customers along the way.
  3. Email past customers to help you build your product review database. Your product review strategy should consider the fact that you’ll have precious few reviews (at first). Make sure you use all the resources available to you to get new reviews live and on your website. To this end, don’t be shy about emailing past customers and asking them to review their purchase. IMPORTANT: Make sure you don’t incentivise customers to leave a review. At best, this may make a good review seem disingenuous. At worst, it could get you in trouble with the FTC.  

What are you waiting for?

Product reviews increase sales by adding credibility to your products as well as your business. In the Pew study mentioned above, a larger percentage of Americans felt that product reviews were more helpful in making sure companies were accountable to their customers than government regulations (46% vs. 30%).  

Product reviews are also a great way to add up-to-date, keyword-rich content to your website which benefits you and your users alike. Since Amazon launched the first user-generated reviews back in 1995, consumers have become accustomed, and even dependent, on product reviews from fellow shoppers before they make a purchase.

Author bio

Ryan Gould

Ryan Gould

Vice President of Strategy and Marketing Services

Elevation Marketing

From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations

LinkedIn: https://www.linkedin.com/in/rygould/

 

 

 

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Best 10 Fashion Shopify Themes to Push Your Online Store Forward

Who says that creating an online store can mean wading through endless search results without knowing where to start? That won’t do the trick. Instead, the list of 10 best fashion Shopify themes below can save you the trouble and costly mistakes. Owing to the rising popularity of ecommerce, fashion Shopify themes can help you set up an online store simpler than ever. So, if you got inspiration and passion, go for it. Don’t fret, the collection of eye-catching designs below has a lot to offer.

Multifly – Multipurpose Online Store Shopify Theme

Once you decided to start your adventure with eCommerce, you’ve won a jackpot. Multifly is a multipurpose Shopify theme jam-packed with 7 unique skins out of the gate. Let your visitors see great design paired with awesome products and easy-to-read fonts. Attract them with your fully responsive and lightweight online store that stands out. It supports multiple currencies and languages, Instagram Feed and Lookbook section. Make the shopping experience on your online store remarkable. Get creative with Shopify Visual Builder to create unique designs without stress. Step up to the plate with Multifly.

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Muse – Jewellery Fashion Responsive Shopify Theme

Don’t let your competitors step on your toes. You can’t lock the doors of Walmart or unplug Amazon, yet, you can attract customers into your store. The time is now. No matter what products or services you want to sell, Muse has a lot you to offer. Get a luxurious eCommerce website without stress. Equipped with Parallax, it allows promoting to catch every visitor’s eye from the first sight. Besides, it includes working Ajax Cart, Product Lists and Tags, Product Countdown and Lookbook section. Keep your visitors interested in your products for longer.

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Grand Shop – Fashion Shopify Theme

Got a bestseller to advertise? Make a compelling website that promises benefits to your visitors. Grand Shop is a nice specimen of the best fashion Shopify themes up to date, in fact. Optimized for high-speed performance, Grand Shop delivers a smooth online shopping experience. Explore developing opportunities Grand Shop offers to you. Create extra layouts, promote special offers, make every page of your e-store worth the visit. Sure, its clean and responsive design will attract more visitors to your fashion e-store big times. It’s never been this easy to share up-to-the-minute info with your audience through social media.

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Pencil – Fashion Online Shop Shopify Theme

Looking for something modern and special? Then Pencil is a big win. Clean, responsive and creative, Pencil fits online stores selling different products & services. Jam-packed with 5 unique demos, it eases your developing pain and streamlines your work. Thanks to Megamenu it’s easy to build a flexible menu system that looks eye-catching to your visitors. Moreover, you can easily customize Pencil up to your needs even with a skill gap. Thus, create, edit and delete sections to make your online store look awesome and personalized. At last, go ahead and use social media to your advantage.

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Glassesco – Goggles Online Shop Shopify Theme

Meet Glassesco. Its clean and responsive layout can help showcase more of your products in an eye-catching manner. As a result, it increases the chances of making a purchase. Designed to match the needs of e-stores selling eyewear products, Glassesco is a true bounty. Afraid of less coding skills? Don’t fret, tons of eCommerce options will come to your aid. The best thing is that you don’t even have to learn how to code. Make the best use of Mega Menu, promote your products with awesome sliders, increase your audience base with Newsletter Popup, and much more.

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Preggo – Maternity Store Shopify Theme

Don’t miss out on the opportunity to reach thousands of online customers. Try your hand at Preggo to launch an effective online store out of the gate. This awesome specimen of the best fashion Shopify themes can best represent the value of your brand. Indeed, crafted with care, Preggo can increase your chances of making sales. Built on Bootstrap 4 framework, its clean and responsive layout looks correctly, whatever device. Besides, its SEO-friendly code can help index your online store higher in the organic search engine results. As a result, it allows you to put a lot of cash in your pockets.

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Coxes – Underwear Online Store Shopify Theme

Find it challenging to encourage consumers to purchase from you? The key to achieving that is to give them what they need when they need. Give this attractive specimen of the best fashion Shopify themes a shot. Clean, nice and responsive design fits modern online stores selling clothes, apparel and accessories. Use its drag & drop page builder to your advantage to create extra layouts and unique designs in a snap. No coding skills, just your creativity. Thus, you can launch your outstanding online store extremely faster and easier. At last, optimize your e-store to perform at top speeds.

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Charming – Fashion eCommerce Business Shopify Theme

Want to launch an eye-catching fashion online store without stress? Take a peek at Charming. This amazingly stunning specimen of the best fashion Shopify themes is worth your attention. Choose from 2 unique homepage layouts to find the right one for your fashion e-store. The best thing is that even with a skill gap, it’s easy to create unique designs, customize and make changes in Charming. Indeed, its responsive layout looks awesomely across different screen resolutions big times. Poke around its advanced features. Sure thing, Charming has a lot to offer out of the gate.

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Ezone – Multipurpose Online Store Shopify Theme

Face it, clean and eye-catching design of Ezone catches your eye. Give this multipurpose Shopify theme a shot right away. Besides, as a feature-rich solution, Ezone offers several pre-build homepage styles, 10 unique header designs, and 6 beautiful Newsletter layouts. Display your excellent products & services with unique sliders that catch every user’s eye. In case you have a skill gap, a well-documented code will come to your aid. Go one step further to repeat business.

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Swimwear Hut – Swimwear Online Store Shopify Theme

If you’re thinking about launching a swimwear e-store, the time is now. Swimwear Hut may be your safe bet right off the bat. Thus, it’s easy to install, edit and customize this amazing specimen of the best fashion Shopify themes. Optimized for high-speed performance, Swimwear Hut delivers a smooth shopping experience on any screen resolution. Thanks to its drag’n’drop interface it’s easy to create a unique and beautiful design of your e-store without a hitch. So, are you ready to increase your chances of making sales?

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Wrapping Up About The Best Fashion Shopify Themes

That’s it. If you decided to push your fashion online store forward, these fashion Shopify themes can do the trick. Take time to learn each of them before sticking to one winning design. One thing to do is to dig up some confidence and make the right pick. At the end of the day, you can maximize your sales potential and attract repeat business. Ponder carefully before choosing.

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What A Niche Is And Why It Is Important

Before even reading this article, I want you to do the following.

Go to Amazon, and search for “self-improvement books and audiobooks.”

Take a second and look at the results for the search.

Did thousands of books, audiobooks, and other materials come up? Why do you think that is?

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